Understanding Organic and Paid metrics
Updated
This article will help you understand how are organic and paid metrics differ from each other.
Definitions of Metrcis we receieve in Social Analytics
Definitions for Various metrics | Organic | Paid | Total |
Impressions | Number of times users viewed the post in their feed or in brand's timeline | Number of times users were shown the post as an ad | Total number of views for the post (Organic + Paid) |
Reach | Number of unique users viewed the post in their feeds or in brand's timeline | Number of unique users who were shown the post as an ad | Total number of unique users viewed the post |
Likes/Shares/Comments | Likes/comments/shares on the post when fan viewed the post via Organic distribution | Likes/comments/shares on the post when fan viewed the post via Paid distribution | Total number of likes/comments/shares |
To know more about the metrics and their sync frequency in Sprinklr Reporting, check out - Social Analytics - Reporting Summary
Below are individual channel based examples to help understand how do we get the data in organic and paid metrics when a social media post is published and boosted.
