Viewing Sentiment on Outbound Posts and Inbound Messages
Updated
The sentiment feature allows you to decipher how your brand is responding to your fan base. It gives you the chance to enhance the user experience with your brand. In addition, the sentiment feature lets you know what people think of your brand.
Sentiment can be changed manually in the case of, for example, slang or
sarcasm. The sentiment icon will display whether a message has been flagged as negative, neutral, or positive.
Navigate to Reporting on the main menu and select Reporting Insights.
Click on
icon on the top left corner and select your Dashboard from the list.
Click on Add Widget.
Select Social Analytics as the widget type, and Outbound Post as the Category/Value.
Select and add Count of Positive Comments, Count of Negative Comments, Count of Neutral Comments as a Metric.
Add any additional Metrics or Dimensions to the widget and click Save.
Sentiment of Outbound posts will now be shown in the Dashboard.
Note: You should always be aware of obstacles created by language elements like sarcasm that could affect sentiment analysis. |
Display Sentiment on Inbound Messages
Navigate to Reporting on the main menu and select Reporting Insights.
Click on
icon from the top left corner and select your Dashboard from the list.
Click on Add Widget.
Select Inbound Analytics as the widget type
Select and add Sentiment, Volume of Fan Messages Replied, %Volume of Fan Messages Replied Within SLA, Volume of Public Fan Messages Replied as a Metric.
Add any additional Metrics or Dimensions to the widget and click Save.
Sentiment of Inbound Messages will now be shown in the dashboard.