Retry strategy refers to a systematic approach used in outbound voice campaigns to manage unsuccessful or unanswered calls. It involves defining rules and parameters for retrying failed or unconnected calls at a later time. By implementing a retry strategy, organizations can increase the chances of connecting with their target audience and achieving desired campaign objectives.

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Benefits of using retry strategy in outbound voice campaigns

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1. Increased Contact Rates: A well-executed retry strategy significantly boosts contact rates by making multiple attempts to reach contacts who were unavailable during the initial call. By persistently trying to connect with the target audience, the chances of establishing communication and engaging potential customers are greatly enhanced. This ultimately leads to improved campaign effectiveness and higher response rates.

2. Enhanced Conversion Opportunities: Failed calls can occur due to various reasons, such as busy lines, unanswered calls, or voicemails. By implementing a structured retry strategy, organizations can re-engage with these prospects and seize additional opportunities to convert them into leads or customers. This proactive approach increases the likelihood of successful conversions and maximizes the return on investment for the campaign.

3. Optimal Resource Utilization: Allocating resources efficiently is crucial in outbound voice campaigns. A well-designed retry strategy ensures optimal resource utilization by prioritizing calls based on their potential for success. By focusing efforts on contacts who are more likely to answer or engage, organizations can minimize wasted resources and maximize the productivity of their agents, time, and telecommunication infrastructure.

4. Improved Customer Experience: A carefully managed retry strategy takes into account factors like timing and frequency of retry attempts to prevent overwhelming contacts with excessive calls. By respecting contact preferences and maintaining a reasonable contact frequency, organizations can deliver a positive customer experience. This approach safeguards the brand's reputation, fosters goodwill, and increases the chances of building lasting customer relationships.

5. Flexibility and Customization: Retry strategies can be customized to align with specific campaign objectives and target audiences. Organizations can define parameters such as the number of retries, time intervals between retries, and prioritization rules based on different criteria (e.g., lead quality, past engagement). This flexibility allows businesses to tailor their retry strategy to suit their unique requirements, increasing the campaign's effectiveness and adaptability.

By implementing a well-crafted retry strategy in outbound voice campaigns, organizations can expect tangible benefits such as higher contact rates, improved conversion opportunities, optimal resource allocation, enhanced customer experiences, and customization options. These advantages contribute to the overall success of the campaign, helping businesses achieve their desired goals and drive better results.

Retry Strategy in Sprinklr

Sprinklr offers an automated, configurable, and scalable Retry Strategy solution.

Impact Created by Retry Strategy

• Increase in call outreach

• Increase in connected calls

• Automated

• Easily scalable and configurable

Types of Retry Strategy

Sprinklr offers 3 types of retry strategies:

• Telephony Outcome Retry Strategy

• Business Outcome Retry Strategy

• Advanced Retry Strategy