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In Google Messaging for Business, a rich text card asset is a feature that allows businesses to create visually appealing and interactive messages to engage with their customers. It enables the display of structured information in a card format, making it easier for users to consume and interact with the content.

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The use of rich text card assets offers several benefits:

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1. Enhanced visual presentation: Rich text cards allow businesses to showcase their content with images, formatting, and styling, making the messages more visually appealing and engaging.

2. Structured information: The card format organizes information into sections, making it easier for users to understand and find the relevant details quickly.

3. Interactive elements: Businesses can include interactive elements within the rich cards, such as buttons, links, and quick replies, enabling users to take specific actions directly from the message, such as making a purchase or accessing additional information.

4. Improved user experience: By providing a visually appealing and interactive message format, rich cards enhance the overall user experience and can lead to higher engagement and conversion rates.

5. Versatile content: Rich cards support various content types, including text, images, buttons, lists, and more. This flexibility allows businesses to tailor their messages to specific use cases, such as product recommendations, order updates, or customer support interactions.

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Overall, rich card assets in Google Messaging for Business offer businesses a powerful tool to deliver visually appealing and interactive messages, resulting in improved customer engagement and a more seamless user experience.

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Rich cards

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When you need to send a chunk of related information, media, or suggestions, you should send a rich card. Rich cards allow your agent to send multiple units of information in a single message.

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Rich cards can contain the following items:

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• Media (JPG, JPEG, or PNG, maximum 5 MB)

• Media thumbnail (JPG, JPEG or PNG, maximum 25 KB)

• Title (maximum 200 characters)

• Description (maximum 2000 characters)

• A list of suggested replies and suggested actions (maximum 4)

A rich card can contain any or all of the listed items, but a card must contain at least media or a title to be valid. A rich card can contain a maximum of four suggested actions and suggested replies.

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Card height: Cards expand vertically to fit their contents. Rich cards have a minimum height of 112 DP and a maximum height of 344 DP. If the contents of a card are not large enough to fill the minimum card height, the card expands and fills the extra height with white space.

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Media in rich cards must fit one of three heights:

• Short: 112 DP

• Medium: 168 DP

• Tall: 264 DP

If the media doesn't fit the dimensions within the card given the selected height, the media preview is chosen by zooming and cropping the media.

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To create a Rich Card Template

1. Navigate to Digital Asset Management under Sprinklr Marketing

2. Click on Create New Asset and select Omni Chat Template

3. Provide necessary details viz. Template name, Channel Type as Google Business Messaging and Template Type as Card

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4. Add Image, Title, Button Label and the Action associated

5. Save the asset

Use cases can be achieved using the Rich Card Template

Rich Card assets in Google Messaging for Business offer numerous use cases to enhance communication and engage with customers effectively. Here are some achievable use cases:

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1. Product: Businesses can create Rich Card assets to showcase their products with images, descriptions, and pricing. Customers can click on product and make purchases directly from the messaging platform.

2. Appointment Booking: Service-based businesses can use Rich card assets to enable customers to book appointments directly within the messaging platform. Including available time slots, service descriptions, and confirmation buttons streamlines the appointment scheduling process.

3. Customer Surveys and Feedback: Businesses can create interactive surveys or feedback forms using Rich Text assets to gather valuable insights from customers. Including multiple-choice questions, rating scales, and text input fields makes it convenient for customers to provide feedback.

4. Promotions and Offers: Rich Card assets can be utilized to share promotional offers, discounts, or limited-time deals. Including enticing visuals, discount codes, and clear instructions on how to redeem the offer can increase customer engagement and drive sales.

5. Event Updates and Reminders: For event organizers, Rich Card assets can serve as a medium to share event updates, schedules, and reminders with attendees. Including event details, location maps, and options to confirm attendance helps keep participants informed and engaged.

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These are just a few examples of the achievable use cases for Rich Card assets in Google Messaging for Business. The versatility and visual appeal of Rich Text assets allow businesses to deliver engaging and interactive content to their customers, enhancing the overall messaging experience.