The self-serve capabilities of Sprinklr empower customers to help themselves with tools and resources to research, evaluate, and make informed decisions about products or services independently, reducing the need to seek help. 

1. Knowledge Base and FAQs: Sprinklr’s self-serve knowledge base and FAQs provide customers with answers to common questions, troubleshooting guides, and product information.  It provides customers with readily accessible information that addresses their inquiries, educates them about products or services, and assists in making informed purchasing decisions.

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2. Guided Workflows: Customer-facing guided workflow in pre-sales can provide a seamless and engaging experience for potential customers, helping them navigate through their buying journey while ensuring they receive relevant information and assistance. Highly intuitive and customized guided workflow can be designed for product selection, product customizations, solution finding, budget calculation, demo request, etc. These guided workflows may be placed on the brand’s website as well as inside the live chat.

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3. Custom Content Apps in Live Chat: Custom content apps help showcase the latest news, announcements, product launches, & seasonal sales in an organic way inside the Live Chat application. There are two kinds of custom content apps that Sprinklr supports:

   1. ​Information cards are primarily used when you want customers to interact with the presented information, e.g., showcasing product catalogue.

   2. ​Status cards are used to display read-only information to the customer, e.g., status of a resource, whether it's operation or is suffering from some outage.

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