The self-serve capabilities of Sprinklr empower customers to help themselves with tools and resources to allow them to manage their purchases, obtain support, and engage with the brand efficiently, reducing the need to seek help.

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1. Knowledge Base and FAQs: Sprinklr’s self-serve knowledge bases and FAQs provide customers with answers to common questions, troubleshooting guides, and product information.  It provides customers with readily accessible information that addresses their inquiries, educates them about products or services, and assists in using the purchased products or services most efficiently.

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2. Guided Workflows: Customer-facing guided workflows can provide a seamless and engaging experience enabling customers used purchased products or services most efficiently by breaking down complex tasks such as product setup, account activation, or service customization, into manageable steps. By guiding users through correct procedures and validations, guided workflows help minimize errors and prevent common mistakes that could lead to frustration or delays.

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3. Custom Content Apps in Live Chat: Custom content apps help showcase the latest news, announcements, product launches, & seasonal sales in an organic way inside the Live Chat application. There are two kinds of custom content apps that Sprinklr supports:

   1. Information cards are primarily used when you want customers to interact with the presented information, e.g., showcasing account plan and renewal.

   2. ​Status cards are used to display read-only information to the customer, e.g., order tracking updates.