Create X Conversation Cards

Updated 

Conversational Ads include a call-to-action button with customizable hashtags that encourage consumer engagement. When a call to action button is tapped, the tweet composer opens on X with a pre-populated brand message accompanied by the creative and hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers. You can build these conversation cards in Sprinklr and use them in your X ads.

To Create X Conversation Cards

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Creative Library within Plan.

  2. On the Digital Asset Manager (DAM) window, click the drop-down alongside Add Asset and select X Card.

  3. On the Create New Asset window, select X Image Conversation Card or X Video Conversation Card from the Template drop-down menu.
    Adding Twitter Conversation Card

  4. Enter the details as per the requirement. For more information, see X Conversation Cards — Field Descriptions.
    Selecting Image or Video App Download Card in Sprinklr Asset Manager

To Use X Conversation Cards in Ads

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

  2. On the Create an Ad Campaign window, select your X ad account.

  3. In the Campaign Details section, select the Objective for your campaign and enter other details. Click Next. To learn more, see Compose X Ads.

  4. In the Creatives section, you can proceed with selecting an existing X conversation ad or click Create new creative.

  5. On the Add creatives to your campaign window, select Status Tweet as the Post Type.

  6. Click Add card under the Creative Details section and select the desired conversation card to include in your Ad. Fill in the other details for your ad creative and click Save in the bottom-right corner.

  7. Once you have built your creative, follow the prompted steps and fill in the other campaign details. For more information, see Compose X Ads.

  8. In the Review section, hover over Publish in the bottom-right corner and select Publish to immediately publish your ad campaign on X.

X Conversation Cards — Field Descriptions

Term
Description
X Card
Template
Select X Image/Video Conversation Card from the drop-down.
Ad Account

Select the X Ad Account.

Image (Applicable for Image Conversation Cards)

Select an Image. Allowed specifications: Minimum width of 800px, Maximum Size of 5MB, Width: Height with the aspect ratio 1.91:1.

Video (Applicable for Video Conversation Cards)

Select a Video (Allowed aspect ratio 16:9).

Title

Enter the title for the card, which appears below the image and above the CTAs. Maximum length allowed: 23 characters.

Thanks Text (Applicable for Image Conversation Cards)

Enter the Thanks Text. Thanks text will be displayed after the CTA is clicked. Maximum length allowed: 23 characters. 

Thanks URL (Applicable for Video Conversation Cards)

Enter the URL. This URL will be displayed with the thank you text.

First Hashtag (CTA)

Enter Call-To-Action (CTA) hashtag for the first option. Maximum length allowed: 20 characters including #.

First Tweet

Enter the Tweet text that will be used when the first CTA is clicked (Maximum 256 characters allowed).

Second Hashtag (CTA)

Enter Call-To-Action (CTA) hashtag for the second option. Maximum length allowed: 20 characters including #.

Note that when adding a second Hashtag, the use of a title is not supported.

Second Tweet

Enter the Tweet text that will be used when the second CTA is clicked (Maximum 256 characters allowed).

Third Hashtag (CTA)

Enter Call-To-Action (CTA) hashtag for the third option. Maximum length allowed: 20 characters including #.

Third Tweet

Enter the Tweet text that will be used when the third CTA is clicked (Maximum 256 characters allowed).

Fourth Hashtag (CTA)

Enter Call-To-Action (CTA) hashtag for the fourth option. Maximum length allowed: 20 characters including #.

Fourth Tweet

Enter the Tweet text that will be used when the fourth CTA is clicked (Maximum 256 characters allowed).

Overview
Name

Enter the Card Name. (Maximum 80 characters allowed)

Description

Enter the Description for your card.

Delete all posts associated to this asset upon the expiry of this asset

Check the box to delete all the posts associated to the selected asset.

Campaign(s)

Select campaign(s) from the drop-down.

Status

Select the status of your card.

Available From

Assign the date your card will be available from.

Visible From

Assign the date your card will be visible from.

Expires On
Assign the date of expiry of your card or check the box alongside Never Expires.
Tags

Select the tag(s).

Restricted
Mark your card as Restricted or Not Restricted.
Brands

Select the Brand(s).

Persona

Select Persona.

Customer Journey Stage

Select the Customer Journey Stage.

Automated Tags

Select Automated Tags.

Information

Enter the Information for your card.

Asset Sharing
Visible in all workspaces

Check the box to make your card visible in all workspaces.

Workspace(s)

Select workspace(s).

Users/Users Groups

Select Users or Users Groups.