1. The Web Profile Builder creates a profile that, once assigned to a domain, automatically appends tracking codes to outbound posts with that domain.

   • This greatly simplifies the process of creating appendments for outbound posts. Instead of requiring all users to consistently use the correct tagging taxonomy (or even to remember to tag posts at all), the Web Profile does the entire process automatically.

2. Sprinklr brings the data that SiteCatalyst has captured back into the Sprinklr platform.

   • This allows you to compare web performance and social engagement in the same dashboards and widgets.

   • With this additional data, you can map web traffic directly to outbound posts with one seamless attribution model. It allows you to measure the effectiveness of your social marketing campaigns by seeing which outbound posts drove the most traffic to your website.

1. [Publishing] Web Analytics -

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Using Web Analytics, a profile can be created which could be used to automatically append unique and custom tracking codes to Website URLs of Outbound Posts or Ads specific to business needs in form of required utm helping to minimise the time required to manually append them.

This will greatly simplify and help you to scale the Ads and outbound post creation ensuring the unique trackers presence. Instead of requiring all users to use the correct tagging taxonomy consistently and ensuring manual check for uniqueness - or requiring a separate tagging action at all - the Web Profile automates the entire process.

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2. [Ads reporting] Bringing Adobe Analytics Data in Sprinklr -

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Its a cumbersome task to download and map the Channel Entities Data and Adobe Analytics data on regular basis based on the identifier.

Sprinklr Adobe Analytics Integration helps you :-

• Maps Adobe Analytics data in an automated way to your Channel entities using your unique identifier,allowing you to compare web performance and social engagement in the same dashboards and widgets in unified way.

• Sprinklr identifies on which Ad entity level you have the data unique [Paid Initiative, Ad Set , Ad or None] and map the data at that level for you saving the manual efforts for you helping you to optimize the camapigns based on the performance.

• Helps you to understand the ROI you are getting from your products based on the performance from channel and website in a unified way.

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3. [Publishing & Optimization] Using Adobe Analytics Data in Strategy Groups -

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The ultimate use of having both these data for the partners is to understand the user conversion funnel until the very end and utilise the Adobe Analytics [Website ] Data to optimise the campaigns and drive the conversions or traffic based on the business KPIs.

Using Sprinklr Strategy Groups, you can utilise the Adobe Analytics data in real time and optimise the campaigns through our trained AI to maximise the traffic and campaigns through minimal manual intervention in an automated way

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