How does the Google Analytics Ads Integration Work?
Updated
1. [Publishing] Web Analytics
Using Web Analytics, a profile can be created which could be used to automatically append unique and custom tracking codes to Website URLs of Outbound Posts or Ads specific to business needs in form of required utm helping to minimise the time required to manually append them.
This will greatly simplify and help you to scale the Ads and outbound post creation ensuring the unique trackers presence. Instead of requiring all users to use the correct tagging taxonomy consistently and ensuring manual check for uniqueness - or requiring a separate tagging action at all - the Web Profile automates the entire process.
2. [Ads reporting] Bringing Google Analytics Data in Sprinklr
Its a cumbersome task to download and map the Channel Entities Data and Google Analytics data on regular basis based on the identifier.
Sprinklr Google Analytics Integration helps you :-
Maps Google Analytics data in an automated way to your Channel entities using your unique identifier,allowing you to compare web performance and social engagement in the same dashboards and widgets in unified way.
Sprinklr identifies on which Ad entity level you have the data unique [Paid Initiative, Ad Set , Ad or None] and map the data at that level for you saving the manual efforts for you helping you to optimize the camapigns based on the performance.
Helps you to understand the ROI you are getting from your products based on the performance from channel and website in a unified way.
3. [Publishing & Optimization] Using Google Analytics Data in Strategy Groups -
The ultimate use of having both these data for the partners is to understand the user conversion funnel until the very end and utilise the Google Analytics [Website ] Data to optimise the campaigns and drive the conversions or traffic based on the business KPIs.
Using Sprinklr Strategy Groups, you can utilise the Google Analytics data in real time and optimise the campaigns through our trained AI to maximise the traffic and campaigns through minimal manual intervention in an automated way.
Note - If the user have only Ads Reporting Licenense even then we will be able to pull the data in Sprinklr to realise the Ads Reporting mapping capability it is not necessary that for the mapping the campaigns should be published through Sprinklr. It is important that these have the unique identifiers which could help us to map the data back to individual Ad Entities. |