How to Combine Google Campaign Manager (DCM) & Channel Data via Ads Custom Metrics
Updated
Advertisers can create Google Campaign Manager and Facebook Custom Metrics in Ads Reporting. Advertisers and Agencies can combine these standard channel metrics and DoubleClick metrics in Ads Reporting to make Custom Metrics that will help users track DoubleClick Fees, calculate Cost Per DoubleClick Metrics, etc.
For Example: [(DCM Impressions x 0.01) + Spent] / 0.85. This will allow clients to report on DoubleClick fees. i.e., DCM fee + media spend, all with 15% margin
To Create Google Campaign Manager and Facebook Custom Metrics
- Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Ads Reporting within Analyze.
- On the Ads Reporting Home, click the Options icon
in the top-right corner and select Custom Metrics.
If you are on a Reporting Dashboard, click the Options iconin the top-right corner and scroll down to Settings. Hover over Settings and select Custom Metrics.
- On the Custom Metrics window, click Create Custom Metric in the top right corner.
- On the Add Custom Metrics pop-up window, fill in the details and add Google Campaign Manager and Facebook Custom Metrics as desired. Click Create in the bottom right corner. To learn more about how to add a custom metric, see Create a Custom Metric in Reporting.