How to use Google Campaign Manager (DCM) and Web Analytics Simultaneously for Ads
Updated
You can configure DCM and also apply a Sprinklr created Web Analytics profile within one workflow. You can append the web analytics profile after the click tag has been generated. This enables you to properly append tracking in ads in order to integrate with other reporting tools or for company compliance. There are different analytics profiles that you can use, each providing its own value.
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To learn more about getting this capability enabled in your environment, please work with your Success Manager. |
To Use Google Campaign Manager and Web Analytics Simultaneously
- Attach a Web Analytics profile to an Ad Account or a specific Domain. For more information about creating a web analytics profile, see Create a Web Analytics Profile.
- Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
- On the Ads Composer window, fill in the details. For more information, see About the Ads Composer.
- Within the Creatives section, select Create new creative and specify your creative details.
- Select a web analytics profile from the Web Analytics drop-down menu and enter the website URL you want to promote in the Website URL field.
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Once done, click Save in the bottom-right corner.
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Click Next and configure DCM in the Advanced Configuration section. For more information, see Setup DoubleClick in Ads Composer.
- After publishing the campaign, within the Ads Manager window, hover over the Options icon
alongside the Campaign you published and select View and Edit.
- On the Editing Pane to the right, hover over the Options icon
alongside the desired Ad Set and select Create New Ad.
- Within the Ads section, fill in the required details and scroll down to the Website URL field. Click Preview URL beneath the Website URL field to see how your website URL looks.
The selected Web Analytics Profile will automatically be appended to the Website URL along with the DoubleClick tag.