Snapchat Public Profiles
Updated
Advertise on Snapchat and reach a wider group of audience.
Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, you can reach a global audience and drive meaningful results. Sprinklr supports ad publishing and reporting from your Snapchat ad account.
Note: You will need to be the ad account admin in order to add the account to Sprinklr. For more information, see Add and Permission Ad Accounts.
Through Snapchat Ads in Sprinklr, you can advertise to an audience of 186 million daily active Snapchatters, allowing your brand to reach a highly engaged and active audience. To learn more, click Ads Composer.
Enablement Note: The use of this capability requires that Sprinklr Advertising be enabled in your environment. To learn more about it, please work with your Success Manager.
What are Public Profiles?
All Snapchat users age 18 or older have a Public Profile, which they can use to showcase their best Snaps publicly. On Snapchat, a single account allows you to share Snaps to just your friends, as well as establish a public presence and become a creator. Sharing content publicly and building out your Public Profile is optional.
Features of Public Profile
Public Story. This is a Story that is active for 24 hours after posting and can be viewed by your friends and followers, as well as anyone in the Snapchat community. Your Public Story allows you to build a wider audience and is distinct from your My Story for friends.
Advanced Insights. Story Spotlight, Lens and Audience Insights help you understand the performance of your Snaps and create even more compelling content that other Snapchatters love!
Public Story Replies & Quoting. Have meaningful conversations around the public Stories you post through Story Replies and Quoting. You can use Story Replies to engage more deeply with your followers and friends and use the Quoting tool to make new public Stories out of your favourite Story Replies. You have the ability to turn off Story Replies at any time in your Public Profile settings, and we give creators control over the types of messages they receive with custom word filtering so that conversations stay respectful and fun.
Save Stories & Spotlights to your Profile. Choose your best public Stories, Map Snaps and Spotlights to be featured permanently on your Public Profile.
Activity Feed. Get updates about your Spotlight submission, manage replies on public Stories and Spotlights, and more!
How to create a Snapchat Public Profile
Currently, Sprinklr does not support creation of Public profiles, they can be imported in by re-adding ad account linked to the profile.
Please refer to this Snapchat help article on how to create a new public profile - https://help.snapchat.com/hc/en-gb/sections/5686002068884-Public-Profile-and-Creator-Features