The Strategy Group capability within Ads Manager helps you easily create and apply various optimizations to your ad campaigns. This capability provides a platform where you can add parameters that are common to multiple optimizations from a single place.

You can add one or more (Smart Budget, Smart Bidding, Pacing Control, Stop Loss, Smart Ad Rotation) optimization within a Smart Strategy and handle all the functions from the Ads Manager.

Before You Begin

You need to have role-level permission for accessing, creating, or viewing Strategy Group in your platform. Follow the steps below to assign a role level permission -

1. Open a new tab and scroll down to Platform Modules.

2. Click All Settings within Settings.

3. On the Platform Settings window, select Workspace Roles or Global Roles within Manage Workspace or Manage Customer, respectively.

4. In the top right corner of the Roles (Settings) window, click Create Role. To learn more about creating a role, see Add a Role.

5. On the Add Role window, under Select Permissions, search and select Strategy Group permissions and click Save in the bottom right corner. For more information, see Strategy Group Permissions — Examples. 

   All - If you select this, all the permissions will be granted. View - Allows users to apply Strategy Groups to various entities. Create All - Allows users to create Strategy Groups using either/all of the optimizations in Ads Manager and Ads Composer. Create Pacing Control - Allows users to create a Strategy Group with Pacing Control optimization. Create Stop Loss - Allows users to create a Strategy Group with Stop Loss optimization. Create Smart Budget Allocation - Allows users to create a Strategy Group with Smart Budget optimization. Create Smart Bidding - Allows users to create a Strategy Group with Smart Bidding optimization. Create Ad Rotation - Allows users to create a Strategy Group with Ad Rotation optimization.

To Create a Strategy Group

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. On the Ads Manager window, click Strategy Groups in the top right corner of the section bar.

3. Click Create Strategy Group in the top right corner of the Strategy Group window.

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4. In the New Strategy Group pane to the right, provide the Basic Details for your Strategy Group. For more information, see Strategy Group — Field Description.

5. Click Create Strategy in the bottom right corner of the pane.

   
   

Strategy Group Permissions — Examples

Strategy Group — Field Description