TikTok is a video-sharing social networking service with over 1 billion active users worldwide. Being one of the most downloaded apps in the world and having an extensive user base, TikTok offers a unique opportunity for brands to engage at the forefront of trends.

About TikTok Business Center

TikTok Business Center is the one-stop shop where all assets are managed, beginning from catalogs to pixels. In order to create and manage TikTok product catalogs in Sprinklr, you will need to add your Business Center (or Business Manager) into Sprinklr.

To Add a TikTok Business Manager

1. Click the New Tab icon. Under the Governance Console tab, click All Settings within Listen.

2. On the Platform Settings window, select Accounts within Manage Workspace.

3. On the Accounts window, click Add Account in the top right corner.

4. On the Add Account window, select TikTok Business Manager from the given options. You will be redirected to the TikTok Business Center authentication window.
   

5. Here, you can select the necessary permissions needed from the Business Center. Note that in order to create and manage product catalogs, you will need the DPA Catalog Management permission.
   

6. Once authorizaed, your TikTok Business Center will be added into Sprinklr.

7. You will be redirected to the Update Account Details window where you can edit/add information details to your TikTok Business Center account.

8. Once done, click Save in the bottom-right corner.

Note : Only those assets are imported via business manager which are accessible to the user who have added the account. In case any assets are not imported or visible in sprinklr ensure that the user who have added the account must have access to the asset.