WeChat capabilities and limitations
Updated
Get familiar with all the capabilities and limitations of WeChat.
WeChat is a Chinese social media mobile application with over 1 billion active users per month. With its broad reach, extensive user base, and diversity of conversation, WeChat offers a unique opportunity for brands to engage at the forefront of trends.
This article covers the capabilities and limitations of WeChat.
Note:
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WeChat capabilities and limitations
Functionality | Sprinklr Supported | Note |
Publishing |
Publish Text | Yes |
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Publish Image | Yes | Size up to 1MB supports JPG |
Publish Multiple Images | No | API limitation |
Publish Video | Yes | Size up to 10MB supports MP4 |
Publish News Article (multiple WeChat news post asset) | Yes |
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Publish Audio | Yes | Size up to 256K up to 60s playtime, and supports AMR |
Publish Post (Subscription Account) | Yes | Only 1 new post per day. |
Publish Post (Service Account) | Yes | Only 4 posts per month per user |
Publish Emojis | Yes |
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Target Specific Audience by WeChat Groups or by Add Targeting from Sprinklr | Yes |
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Custom Menu (Once you have authenticated your WeChat account in Sprinklr, the native access to Custom Menu will be automatically disabled). | Yes | Three menus can be created and five sub-menus can be created. |
Direct Messages | Yes |
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Engagement |
Text Replies | Yes |
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Post Replies to WeChat Conversations | Yes | Only if you send a message within 48 hrs |
Image Replies | Yes |
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Video Replies | Yes |
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News Replies | Yes |
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Audio Replies | Yes |
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HTML Replies | No | API limitation |
Auto Reply (Once you have authenticated your WeChat account in Sprinklr, the native access to Auto-Reply will be automatically disabled). | Yes | |
Auto Response (Based on Keywords) (Once you have authenticated your WeChat account in Sprinklr, the native access to Auto Response (Based on Keywords) will be automatically disabled). | Yes | |
Auto Response (On Follow) (Once you have authenticated your WeChat account in Sprinklr, the native access to Auto Response (On Follow) will be automatically disabled). | Yes | |
Brand Posts | Yes |
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Conversations | Yes | Auto-import of messages not supported |
Close Conversation | Yes |
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Reply User Wechat Name | Yes | User WeChat name is only grabbed in Sprinklr for WeChat Customer Service accounts. Grabbing the user name for a normal WeChat account is an API limitation. |
Reply to one message | Yes | Configure the auto-response/reply with the mini-program link to send it out to the fan. |
Reply to multiple messages | Yes |
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Reply text message containing Mini-program Link | Yes |
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Auto import native WeChat articles | No | API limitation |
Edit a Published Post | No |
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Send attachment | Yes | PDF and Word Document |
Reporting |
Chat Share Count | Yes |
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Image Message Users | Yes |
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Un-followers Per Day | Yes |
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QRCode Followers Per Day | Yes |
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QRCode Un-followers Per Day | Yes |
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Menu Followers Per Day | Yes |
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Menu Un-followers Per Day | Yes |
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Name Card Un-followers Per Day | Yes |
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Name Card Followers Per Day | Yes |
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Followers Count | Yes |
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Page Read Users | Yes |
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Page Read Count | Yes |
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Moments Share Users | Yes |
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Moments Share Count | Yes |
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Account Query Un-followers Per Day | Yes |
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Other Share Count | Yes |
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Other Share Users | Yes |
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Other Un-followers Per Day | Yes |
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Account Search Followers Per Day | Yes |
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Account Search Un-followers Per Day | Yes |
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Female Followers Count | Yes |
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Followers Count Per Day | Yes |
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Other Followers Per Day | Yes |
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Account Query Followers Per Day | Yes |
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Account Query Un-followers Per Day | Yes |
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Favourite User | Yes |
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Other Message Users | Yes |
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Other Message Count | Yes |
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Text Message Users | Yes |
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Favourite Count | Yes |
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Text Message Count | Yes |
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Male Followers Count | Yes |
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Original Page Read Count | Yes |
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Audio Message Users | Yes |
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Audio Message Count | Yes |
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Video Message Users | Yes |
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Video Message Count | Yes |
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Chat Share Users | Yes |
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Image Message Count | Yes |
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Note:
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