Why is WeChat important?

WeChat is one of the world's most popular social media messaging apps and is similar to WhatsApp.

WeChat supports video, voice, and text chat and has unique features like localized translation.

Adding a WeChat account in Sprinklr allows your team to engage, publish, report, and monitor your brand's WeChat account from the Sprinklr platform.

Steps to add a WeChat account in Sprinklr

Generate an AppID AND AppSecret Key

1. On the WeChat Public Platform website, log in with your WeChat credentials.

2. On the left side of your account screen, select Basic Configuration. If you are not the WeChat account administrator, you will need to scan the QR code that appears in the WeChat app. Once you have scanned it, the WeChat account administrator should verify your login so that you have access to WeChat home page.

3. Make a note of the AppSecret key. You need to copy the AppSecret key in the Sprinklr platform for adding the WeChat account.

4. While making a note of the AppID, ensure that you hover over the AppID and copy the text that appears in the Original text within the tool-tip. If you are not the WeChat account administrator then you have to request the App Secret from the account administrator.

Add a WeChat Account

1. Click the New Tab icon. Under Governance Console, click Accounts within Platform Setup.

2. On the Accounts (Settings) window, click Add Account in the top right corner.

3. On the Add Account window, search and select WeChat from the list of channels.

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4. On the Add WeChat Account window, enter the details for your new account. For more information, see Add WeChat Account — Field Descriptions.

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5. Click Save in the bottom right corner to add the account details. Next, you'll be able to edit your account details and permission the account.

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6. On the Update Account window,

• Edit basic details of your account in Account Details, including changing the name of the account as it appears in Sprinklr, changing the Sprinklr User who is the owner of the account, creating a custom character count (which will apply to replies sent in Sprinklr), a default URL shortener, and an auto-populated signature to appear in replies sent from Sprinklr.

• Under Groups to include Account in, select if you'd like to add the WeChat account to any Account Groups

• Under Permissions, permission channel actions to Users and User Groups who should have access to the account. Learn more in Account Permissions.

• Under Share this Account Across Spaces, choose the Workspaces that you would like the account to be visible in or share across all Workspaces to make the account visible globally within your Customer environment.

• Under Subscribers, select Users or User Groups to subscribe them to account notifications.

• Under Timezone, select a country and time zone to associate to the account if desired.

• Under Properties, set any account properties as needed.

• Click Save in the bottom right corner to apply your selections.

Add WeChat Account — Field Descriptions

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To View Activation Steps

1. Click the New Tab . Under the Governance Console, click Accounts within Platform Setup.

2. Click All Channels in the top left corner of the section bar to filter the accounts by WeChat.​

3. Hover over the account's Options icon and select View Activation Steps.​

To activate WeChat Account, kindly follow the steps mentioned in the WeChat Account Activation Steps pop-up window.

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WeChat API Restrictions

1. Sprinklr cannot fetch the legacy data of an Enterprise account. Any posts that were posted natively before the account was added in Sprinklr cannot be fetched in the Sprinklr Platform.

2. Sprinklr cannot retrieve information about each individual user in a specific WeChat group.

3. If an Enterprise engages with the customer with two different Enterprise accounts, then they will be assigned two user IDs.

4. Post level reporting insights are not available because of the lack of reporting API from WeChat.

5. An Enterprise account can only send 4 broadcast messages to a user in a user group. However, if a user has engaged with your brand then an Enterprise account can send 100 messages in a day. It is a known limitation from WeChat.

To upload media in WeChat, Please follow the following rules

Image (image): 128K, supports JPG

Audio (voice): 256K, upto 60s playtime, and supports AMR

Video (video): 1MB, supports MP4

Thumb (thumb): 64KB, supports JPG

Rules and Limitations for Broadcasting Messages on the WeChat Official Account Admin Platform

• Subscription accounts (verified users and unverified users) can only broadcast 1 message every day (updated at 00:00 every day without accumulating broadcast times).

• Service accounts (verified users and unverified users) can broadcast 4 messages every calendar month (updated at 00:00 on the first day of each month without accumulating broadcast times).

• Images and Audio files uploaded to materials management can be broadcasted for multiple times without the period of validity.

• The title of broadcast rich media message is limited to up to 64 bytes.

• The content of the broadcast message is limited to up to 600 characters.

• The audio message is limited to up to 5 MB and a maximum duration of 60 seconds. Supported formats include mp3, wma, wav, and amr.

• The video message is limited to up to 20 MB. Supported formats include rm, rmvb, wmv, avi, mpg, mpeg, and mp4. (The system will automatically compress video messages for followers to view via their phones.)