Sina Weibo Capabilities and Limitations
Updated
Note: Unfortunately, Sina Weibo has limited its functionality (under the PIPL laws) to all Social Media partners. The following limitations will exist:
Sina Weibo will continue to impose a limit of 150 API Calls per day per account (Typically 2000-3000 API Calls were being made per account before restrictions)
Impact of reduced limit:
There will be a delay in the inflow of messages/ comments/ likes/ reporting metrics.
We will not be able to guarantee the inflow of 100% posts/ comments.
Clients would not be able to reply/ publish in real-time.
Sina Weibo is one of the most popular social media platforms in China. With its broad reach, extensive user base, and diversity of conversation, Weibo offers a unique opportunity for brands to engage at the forefront of trends. This article covers the capabilities and limitations of Sina Weibo.
Sina Weibo Capabilities
Functionality | Sprinklr Supported | Notes |
General |
Manage Profiles | Yes |
|
Publishing | |
For details on media recommendations, see Sina Weibo Media Recommendations. |
Publish Text | Yes |
|
Publish Articles | No |
|
Insert Photo to a Post | Yes |
|
Insert Video to a Post | Yes |
|
Control Post Visibility | Yes |
|
Like Post | No | API Limitation |
Repost | Yes |
|
Engagement |
Reply via Direct Message When Consumer Mentions Your Brand | No | Deprecated |
Monitor Replies | Yes |
|
Monitor Mentions | No | Deprecated |
Monitor Repost | Yes |
|
Monitor Comments | Yes |
|
Edit a Published Post | No |
|
Retrieve posts data in bulk | No | Deprecated |
Receive posts/comments where the brand is mentioned | No | Deprecated |
Receive a brand's owned feed(including posts from the accounts that the brand follows) | No | Deprecated |
Inbound Volume | Yes |
|
Outbound Engagement | Yes |
|
Sina Weibo Phrase Support in Query Formation
While making a query for the Sina Weibo topic, you can now group keywords to form phrases.
Keywords can be grouped as shown in the GIF above. You can group one or more than more keywords by clicking on + icon in the query field.
Note: To learn more about getting this capability enabled in your environment, please work with your Success Manager. |
Sina Weibo Limitations
Cannot use YouTube assets as YouTube is not allowed in China.
Due to restrictions in how Weibo allows Enterprises to utilize third-party platforms like Sprinklr to manage their social activity, there are some aspects of Weibo integration that are the responsibility of the Enterprise to address. This includes but is not limited to applying for Corporate-Level status.
Unable to receive a brand's owned feed, this includes the posts from the accounts that the brand follow
Unable to receive posts / comments where the brand is mentioned
Receiving profiles that fall in the followers/followings section of the brand
UGC approval for comments is impacted
Reporting: Receiving reporting data including comment count, repost count, attitudes count and read count
Retrieving posts data in bulk based on Weibo ID
Sina Weibo Listening Limitations
Only OR & AND conditions are allowed.
Maximum of 20 keywords can be used per topic.
Each keyword cannot have more than 24 characters.
Numeric keywords are not allowed.
Backfill support is not present for Sina Weibo as a listening source.
NEAR and Proximity operators are not allowed.
Advanced version of the query builder is not available.
Usage of keyword lists within the query is not allowed.
Maximum number of Sina Weibo keywords configured per environment, across all topics, is limited to 200.