Sina Weibo Reporting Glossary

Updated 

Account Level

Term
Description
Weibo BI Followers

As defined by Weibo, this metric includes the count of the users that are following the user and are being followed by the user.

Weibo Favorites

This value is returned from the Weibo API. This is an Account-level metric. Weibo describes this as Favorite Count.

Weibo Followers

This value is returned from the Weibo API. This is an Account-level metric. Weibo describes this as Followers Count.

Weibo Friends

This value is returned from the Weibo API. This is an Account-level metric. Weibo describes this as Friends Count.

Weibo Statuses

This value is returned from the Weibo API. This is an Account-level metric. Weibo describes this as Weibo Count.

Post Level

Term
Description
Weibo Post Comments

This metric is provided via the Sina Weibo API. It includes the number of comments on a post.

Weibo Post Favorites

This metric is provided via the Sina Weibo API. It includes the number of favorites on a post.

Weibo Reposts

This metric is provided via the Sina Weibo API. It includes the number of reposts.

Weibo Post Comments Trend

This metric is provided via the Sina Weibo API. It includes the number of comments on a post. This is a trend metric, presenting a value by the Date of engagement.

Weibo Post Favorites Trend

This metric is provided via the Sina Weibo API. It includes the number of favorites on a post. This is a trend metric, presenting a value by the Date of engagement.

Weibo Reposts Trend

This metric shows the number of Reposts on a post. This is a trend metric, presenting a value by the Date of engagement. Note that this metric is calculated by Sprinklr.

Weibo Post Reads

This metric is provided via the Sina Weibo API. It includes the number of reads on a post (which includes reposts, comments, and likes).

Weibo Post Read Trends

This metric shows the number of reads on a post. This is a trend metric, presenting a value by the Date of engagement. Note that this metric is calculated by Sprinklr.

Note:

All the metrics mentioned below are not available, as these metrics have been deprecated by channel.