Metrics

Availability

Description

Granularity

Snapchat Asset Views

All Assets

The number of times a Snapchat asset has been viewed.

Lifetime

Snapchat Asset Unique Sessions

All Assets

The number of unique sessions an asset has been engaged in.

Lifetime

Snapchat Asset Unique Viewers

All Assets

The number of unique users who have viewed an asset.

Lifetime

Snapchat Asset Swipe Ups

All Assets

The number of swipe-ups on an asset.

Lifetime

Snapchat Asset Swipe Downs

All Assets

The number of swipe downs on an asset.

Lifetime

Snapchat Asset Interactions

All Assets

The Number of times a user interacted with an asset. These include tapping forwards/backward, and swipe-away.

Lifetime

Snapchat Asset Average View Time In Milliseconds

All Assets

This is a calculated field - The number of Milliseconds an asset has been viewed divided by The number of asset Views.

Lifetime

Snapchat Asset View Time In Milliseconds

All Assets

Aggregated number of Milliseconds an asset has been viewed.

Lifetime

Snapchat Asset Shares

All Assets

Number of times an asset has been shared.

Lifetime

Snapchat Story and Snap Replies

All Assets Except Saved Story

The number of replies to a snap or story.

Lifetime

Snapchat Story Views

Profile and Story

The number of times a story has been viewed.

Lifetime

Snapchat Story Unique Views

Profile and Story

The number of unique users who have viewed a story / snap within a story.

Lifetime

Snapchat Story View Time In Milliseconds

Profile and Story

The number of milliseconds a story & snap in story asset has been viewed.

Lifetime

Snapchat Story Average View Time In Milliseconds

Profile and Story

This is a calculated field - The number of Milliseconds a story has been viewed divided by The number of Story Unqiue Views.

Lifetime

Snapchat Story Subscribes

Profile and Story

The number of subscribe events occuring on story asset.

Lifetime

Snapchat Saved Story Views

Profile and Saved Story

The number of times a saved story has been viewed.

Lifetime

Snapchat Saved Story Unique Views

Profile and Saved Story

The number of Unique users who have viewed a saved story / snap within a saved story.

Lifetime

Snapchat Saved Story View Time In Milliseconds

Profile and Saved Story

The number of milliseconds a saved story has been viewed.

Lifetime

Snapchat Saved Story Subscribes

Profile and Saved Story

The number of subscribe events occurring on a saved story.

Lifetime

Snapchat Saved Story Average View Time In Milliseconds

Profile and Saved Story

This is a calculated field - The number of Milliseconds a saved story has been viewed divided by The number of saved story Views.

Lifetime

Snapchat Story and Saved Story Completes

Story and Saved Story

Number of times an asset is finished (story complete, stories & saved stories).

Lifetime

Snapchat Snap Screenshots

Profile and Snap

The number of screenshots of a snap.

Lifetime

Snapchat Snap Unique Screenshots

Profile and Snap

The number of users who have taken a screenshot of a snap.

Lifetime

Snapchat Profile Subscribes

Profile Only

Number of subscribe events for a given profile.

Lifetime

Snapchat Profile Unsubscribes

Profile Only

Number of unsubscribe events for a given profile.

Lifetime

Snapchat Profile Subscribers Gained

Profile Only

Incremental subscribers gained.

only available at TOTAL & DAILY granularity

Snapchat Profile Subscribers

Profile Only

Unique subscribers - Only available at Profile/User entity.

Lifetime

Snapchat Profile Social Context Unlocks

Profile Only

Number of Unlocks from social context card.

Lifetime

Snapchat Profile Subscribers Gained from Story

Profile Only

Incremental story subscribers gained.

only available at TOTAL & DAILY granularity

Snapchat Profile Unique Story Subscribers

Profile Only

Unique story subscribers - Only available at Profile/User entity.

Lifetime

Snapchat Profile Views

Profile Only

Number of views for a Profile.

Lifetime

Snapchat Snap Taps Forwards

Snap Only

Number of times a user taps forward on a Snap.

Lifetime

Snapchat Snap Taps Back

Snap Only

Number of times a user taps backward on a Snap.

Lifetime

Snapchat Snap Long Impressions

Snap Only

The total number of times a tile was viewed was at least 1.2 seconds and viewed at least 25% of the tile on Snapchat within the selected time range.

Lifetime