Introduction to Sprinklr Commerce
Updated
Virtual selling is the art of conducting sales interactions remotely, leveraging digital communication channels such as social media platforms, webchat, emails, etc. Instead of in-store meetings, sales professionals connect with customers from anywhere in the world, utilizing technology to showcase and recommend products, address inquiries, and finalize transactions.
Virtual selling offers numerous benefits like expanded reach, cost-effectiveness, convenience, and the ability to deliver personalized experiences to customers regardless of their location.
Brands face numerous challenges in the process of virtual selling from nudging the customer to making a sale and finally implementing an upsell or cross-product sale. Let’s discuss these challenges stage by stage.
Stage | Challenges | Impacted KPIs |
Pre-Sales | Insufficient information Lack of compelling content Untimely responses | Brand awareness Conversion rate Customer recall rate Market share |
During Sale | High cart abandonment rates Barriers to seamless transactions | Conversion rate Revenue Customer acquisition cost |
Post-Sale (Upsell/Cross-Sell) | Unpreparedness Lack of adequate tools for customer issues Inadequate personalized re-engagement | Customer retention rate Customer satisfaction (CSAT) Service cost Customer loyalty |
Sprinklr offers a variety of functionalities which can be used at different stages of the virtual selling process.