Similar to Universal Messages and Universal Case, all customer profiles are modeled in Sprinklr as Universal Profiles. That means any customer profile on Sprinklr across channels is treated similarly.

Universal profiles again have attached metadata information in the form of standard and custom fields which are used to store any relevant data about the customer.

Profile lists

These universal profiles can then be further put into different profile lists. Profiles can be added to multiple profile lists either manually or automatically. Once a customer is added into a profile list, that list can be used across the Sprinklr platform as an audience segment.