Smart Content Analytics

Updated 

Permissions to access Smart Content Analytics

Reporting > Dashboards > Smart Content Intelligence

Enablement note: To learn more about getting this capability enabled in your environment, work with your Success Manager.

To navigate to Smart Content Intelligence Dashboard 

  1. Click the New Tab icon. Under the Sprinklr Marketing, select the Marketing section, then click Reporting within Analyze.

  2. On the Reporting Dashboard, click the Dashboard Menu icon in the top left corner to open the dashboard menu which houses all the Reporting Dashboards.

  3. From the Dashboard Menu, search and select Smart Content Intelligence to open the Smart Content Intelligence Dashboard.

Smart Content Specific Widgets

Specific widgets that you will find in the Smart Content Intelligence Reporting Dashboard are:

  1. Top-performing content themes

  2. What are the top phrases for themes?

  3. Top-performing content tones

  4. What are the top phrases for tones used?

  5. Top content by their key objective

  6. Top content by their customer journey stages,

  7. AI Analysis of Top-performing Content

  8. What are top-performing media types?

  9. What are top-performing channels?

Each of these widgets can be drilled down for more in-depth reporting. For more information, see Mapping of Metric Used in Widget

  • Top-performing Content Themes

  • What are the top phrases for Content Themes?

  • Top-performing Content Tone

  • What are the top phrases for Content Tones?

  • Top content by their key objective

  • Top content by their customer journey stages 

  • AI analysis of top-performing content 

  • What are top-performing media types? 

  • What are top-performing channels? 

Mapping of Metric Used in Widget

Widget Name
Metric Used

Content Theme

Total Engagements, Content Theme

Phrases for Themes 

Content Theme, Content Theme Phrases, Total Engagements

Content Tones

Content Tone, Total Engagements

Phrases for Tones Used

Content Tone, Content Tone Phrases, Total Engagements

Content by their Key Objective 

Key Objective, Total Engagements

Content by their Customer Journey Stages 

Customer Journey Stage, Total Engagements

AI Analysis of Top-performing Content 

Outbound Post, Total Engagements, Content Theme, Content Tone, Key Objective and Customer Journey Stage

Media Types

Media Type, Total Engagements

Channels

Social Network, Total Engagements