Account performance refers to the effectiveness of a brand's presence and content on social media platforms. It can be measured by analyzing metrics such as reach, engagement, conversions, and click-through rates to understand the impact of the content and campaigns on the target audience.

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Here are some ways to assess this along with corresponding widgets from the standard reporting dashboards:

Monitor Trends in Audience growth

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1. You can analyze the trends of how your page followers have shaped over a specific time period

2. Understand and map events to gain insights into what favored likes and unlikes

Drill down on Likes & Dislikes

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1. Delve deeper into where is your Facebook pages gaining most traction from

2. Optimize the allocation of resources to maximize the results from your campaigns

Scorecard for Brand Pages
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1. Get an overview of the Facebook page’s health and how has it fared against its parallels

2. Gain Insights into what is working for your brands and what does not