Post performance refers to the effectiveness of individual posts on social media platforms, in terms of their impact on your target audience. Understanding post performance involves analyzing metrics such as reach, engagement, conversions, and click-through rates to determine how well each post is performing, and how it is affecting your target audience

Here are some ways to know performance of your brand posts, along with corresponding widgets from the standard reporting dashboards:

Track your Performance

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1. Analyzing the reach and engagement of each post and determine which posts are resonating with your target audience

2. Drill down into your Top performing and Top engaging posts

Benchmark performance of your brand accounts

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1. Brands can track their performance on social media platforms by analyzing their engagement rates, follower growth, reach, and impressions, among other metrics

2. Set specific goals and track the right metrics to determine the effectiveness of social media strategies