Understanding your audience involves analyzing the characteristics of the people who engage with your brand's content on social media. This can help you gain insights into your target audience, including information such as age, gender, location, and interests. By understanding your social media demographics, you can create more relevant and effective content, target your marketing efforts more effectively, and improve the overall performance of your social media accounts.

Here, we share some widgets from the standard reporting dashboard to understand audience demographics:

Understand Gender-wise Split of your fans
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1. Insights into which groups of people are most interested in your brand and content

2. Better understand your target audience and curate the content accordingly

Dive into age demographics

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1. Create more relevant and effective content & improve the overall performance of your IG accounts

2. Expand to demographics which have potential to engage with your posts and tailor your content plans

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