Value Realization Dashboards helps you to measure business outcomes and take appropriate action. For each product, a summarized list of the many Use Cases (Primary Business Use Case) that highlight Sprinklr’s most important capabilities, demonstrate value and lead to Positive Business Outcomes(PBO). Sprinklr Reporting dashboards that provide insights into PBUC performance and overall platform usage.

To Grant Role Level Permission

1. Click the New Tab icon . Under the Governance Console, click All Settings within Platform Setup.

2. In the Platform Settings window, select Workspace Roles or Global Roles within Manage Workspace or Manage Customer, respectively.

3. In the top right corner of the Roles (Settings) window, click Create Role. To learn more about creating a role, see Add a Role.

4. In the Add Role window, under Select Permissions, search and select 'Pbuc Value Dashboard' and click Save in the bottom right corner.

Navigate to Sprinklr Social Value Realization Report

1. Click the New Tab icon . Under the Sprinklr Social, click Value Realization within Analyze.

2. In the Sprinklr Social Value Realisation Report window, you can measure your business outcomes and take appropriate actions.

Turn Social into a Revenue Driver 

PBUC #37: Don't miss an opportunity to engage with your customers on all modern social and messaging channels by leveraging integrated listening 

Identify engageable opportunities with people who mention your brand, product, executives (earned) 

This is the overall number of messages that were identified as engageable based on Listening mentions, Brand topics are classified on the basis of Topic Purpose and consider Detect customer crises, Detect product crises, Discover new product ideas, Identify fake brand handles, Identify potential leads, Measure brand awareness, Monitor conversations around corporate policies, Monitor conversations around politics, Monitor employee conversations, Monitor executive conversations, Monitor investor conversations, Track conversations around brand ambassadors, Track conversations around partner companies, Track customer experience and Track product reviews. 

The number of messages that are considered as engageable is done by AI and needs to be set using Rules. 

CVR: Conversation Rate is the percentage of customers that actually buy the service or product.

AOV: Average Order Value is the average price of service or product bought by the customer. 

As adoption criteria, we consider how messages brands have engaged with all of the messages that were identified as engageable.

Identify engageable opportunities with people who are unhappy with your competitors (earned)

This is the overall number of messages that were identified as engageable based on Listening mentions, Brand topics are classified on the basis of Topic Purpose and consider Track competitor product reviews, Identify people unhappy with your competitors, Measure competitor brand awareness and Track customer experience of your competition.

The number of messages that are considered as engageable is done by AI and needs to be set using Rules. 

As adoption criteria, we consider how messages brands have engaged with where customers were unhappy with the competitor. 

Become 100% responsive brand by engaging with people reaching out to you directly (owned) 

This section shows how much additional revenue brands are gaining by responding to the messages on owned accounts. The channels considered are Facebook, Twitter, LinkedIn, Youtube, Pinterest, Reddit, Instagram, Nextdoor, Tumblr, Flickr, Wordpress, Slideshare, Line, Renren, Sina Weibo, Tencent Weibo, VK, Wechat, WhatsApp, Google RCS, Apple Business Chat, Kakaotalk, Viber, SMS and Google Business Messaging. 

This section also shows how responsive brands are on their owned accounts. Of all the messages, that are identified as engageable by AI, how many have been engaged by brand.  This section also shows how many channels the brand is utilizing on Sprinklr. 

Engage with customers posting reviews about your product/ services. Triage people with negative reviews to the care team and convert people with positive reviews as brand advocates (Owned) 

This section shows how much additional revenue brands are gaining by responding to the reviews.

This section also shows how responsive brands are on their Review Channels. Of all the reviews, that are identified as engageable by AI, how many have been engaged by brand.  This section also shows how many review channels the brand is utilizing on Sprinklr. The review channels considered are Yelp, Bazaarvoice, Google My Business, Trustpilot, Tripadvisor and Foursquare. 

Identify engageable opportunities with people who engage with your ads (Paid) 

This section shows how responsive brands are on the comments received on the dark posts. Of all the reviews, that are identified as engageable by AI, how many have been engaged by brand. 

Create high-value audience segments from people connecting with your brand. Leverage them to run effective marketing campaigns 

This section shows how many profiles are saved on Sprinklr. 

PBUC #38: Social is now the preferred business contact channel, so you can increase your prospect & customer engagement by embedding social on your website and other owned properties 

Embed QR codes / Social handles in your offline marketing materials/product packagings enabling people to quickly start engagement with your brand 

This section shows how many earned and owned mentions you were able to generate based on offline marketing. This also includes hashtags that were associated with the various campaigns run by the brands.

Share happy customer moments with your prospects at purchase touchpoints ( product pages, ads creatives, offline marketing materials) to increase marketing effectiveness 

This section shows how much cost are you saving by utilizing the connect generated by social network users. This section also shows how many posts have been published using these assets.

PBUC #39: Reach a wider prospective audience and make your content more compelling by getting advocates & influencers to promote content for you. 

Engage employees to advocate for your brand, improve brand perception and attract talent 

This section shows how brands are leveraging advocates to increase their reach and the cost saved using advocates. This section also shows the number of active users in the time duration. This section also shows how many advocates are active on the platform and how many new advocates are being added on the platform. 

Leverage Influencers to reach new target audiences and drive purchase intent / increase brand loyalty 

This section shows how brands are leveraging influencers to increase their reach and the cost saved using influencers. This section also shows the number of active users in the time duration. This section also shows how many advocates are active on the platform and how many new advocates are being added on the platform. 

Get More Output from Social Media Managers 

PBUC #40: Increase your social media manager productivity with automated inbound triaging that categorizes messages by intent. 

Enable community managers to engage with more people by automating triaging workflow 

This section shows how much cost has been saved due to automatically triaging of messages as non-engageable. Brands can leverage this to focus only on messages that are triaged as engageable.

Enable community managers to quickly identify leads/complainants and engage with them on priority to convert/retain them 

This section shows how much cost brands have saved by leveraging Sprinklr AI to automatically identify potential leads and avoid loss of revenue by identifying complainants.

CAC: Customer acquisition cost is the cost that is needed for a company to attract new customers.

CLV: Customer Lifetime Value is the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime. 

PBUC #41: Let your social media managers get more done by leveraging integrated listening, AI-based conversation suggestions, and integrated bots across modern channels. 

Increase productivity by assisting community managers to craft relevant replies quickly 

This section shows how much cost is saved by utilizing smart responses suggested to agents by Sprinklr AI. 

Increase productivity of community managers by removing repetitive queries from their inboxes and automating responses with bots 

This section shows how much cost is saved by utilizing bots to respond to queries. This section also shows how many BOTs have been set up by the customer.

Increase productivity of community managers by automating manual housekeeping activities 

This section shows how much cost is saved by utilizing macros and canned responses. 

PBUC #42: Efficiently plan, publish, and measure branded content across modern channels by enabling cross-team collaboration and visibility on a single platform. 

Centralize content management to reduce content creation cost and improve rights management/compliance 

This section shows how much cost has been saved by reusing existing assets. 

Integrate your content management platforms ( AEM, Mediavalet, Sprinklr ) to have a consistent experience across the content lifecycle 

This section shows how many content management platforms have been integrated with Sprinklr.

Schedule and publish brand contents across modern channels to increase brand awareness, promote products/services 

This section shows how many posts are being published from Sprinklr platform. 

Identify best performing organic posts and boost them to increase ROAS 

This section shows how much cost is being saved by boosting organic posts instead of creating pure Ad posts. 

Centralize your performance analytics across channels and share insights with executives, other departments ( Product, HR) 

This section shows how much cost was saved by automating report generation from Sprinklr from reporting dashboards. This section also shows how brands are utilizing custom metrics to compare performance across channels and track KPIs.

Embed brand, product, campaign insights into your BI tools, data lakes for multi-channel analysis 

This section shows how many apps for Omniture and Google Analytics have been integrated with Sprinklr.

Protect your Brand's Reputation 

PBUC #43: Eliminate the risk of off-brand engagement with a global compliance framework for approvals, governance rules, and moderation processes. 

Protect your brand's reputation by ensuring brand content follows compliance guidelines 

This section shows how many posts went through the approval process to ensure that posts are compliant with guidelines.

PBUC #44: Eliminate the risk of unauthorized engagement by deploying an auditable governance structure that manages user access permissions based on roles and responsibilities. 

Protect wrong use of your brands data / system access by ensuring roles and permissions are following organizational governance model 

This section shows how many users have been using Sprinklr in the last 30 days.

Enable admins to access usage audits and take corrective measures to prevent a recurrence 

This section shows how many users have been taking audit exports from the third pane to analyze the changes. 

PBUC #45: Mitigate the risk of PR crises with account access control and the ability to automatically and instantly stop publishing across channels, when required. 

Ensure all your brand pages across channels are protected against fraudulent usage 

This section shows how many users have saved their social media accounts password that can be shared securely with other Sprinklr users.

Enable your admins to get system alerts and take predefined actions on the platform to manage security crises 

This section shows how many messages have been stopped using the Kill switch.