You can use Twitter Standard Reporting Dashboard to learn more about overall trends across your followers and your content’s performance with your audience. You can also view insights for specific posts, stories, and videos you've created to see how each one performed and how people engaged with them.

Watch this video to understand how to work with standard dashboards.

What is a Twitter Standard Reporting Dashboard?

A Twitter Standard Reporting Dashboard provides analytics data that lets you visualize and track your key Twitter KPIs to better understand your Twitter audience. You'll be able to pull data directly from Twitter Insights in real-time so you can demonstrate the value of your Twitter campaigns to clients or marketing executives.

Why use a Twitter Standard Reporting Dashboard?

Reporting on your social media marketing campaigns is key to creating good relationships with clients and showing clients the value of your work. By using our Twitter standard reporting dashboard, you can choose individual metrics for Twitter content and easily explain how your marketing strategy impacts your clients' bottom line.

What are the benefits of using a Twitter Standard Reporting Dashboard?

Besides enabling you to combine all your Twitter analytics into a single platform, your standard dashboard also helps you:

• Hone in on your target audience,

• Educate your client on what you do and why it's important to them,

• Be transparent with your client and foster a trusting relationship with them, and

• Showcase your positive results in a simple, straightforward, and effective way.

Account Insights

Account performance refers to the effectiveness of a brand's presence and content on social media platforms. It can be measured by analyzing metrics such as reach, engagement, conversions, and click-through rates to understand the impact of the content and campaigns on the target audience.

Post Insights

Post performance refers to the effectiveness of individual posts on social media platforms, in terms of their impact on your target audience. Understanding post performance involves analyzing metrics such as reach, engagement, conversions, and click-through rates to determine how well each post is performing, and how it is affecting your target audience

Here are some ways to know performance of your brand posts, along with corresponding widgets from the standard reporting dashboards:

Understand your audience

Understanding your audience involves analyzing the characteristics of the people who engage with your brand's content on social media. This can help you gain insights into your target audience, including information such as age, gender, location, and interests. By understanding your social media demographics, you can create more relevant and effective content, target your marketing efforts more effectively, and improve the overall performance of your social media accounts.