Ads Static Naming Conventions
Updated
What is a Static Naming Convention?
Static Naming Convention is an additional feature that has been given along with Dynamic Naming Convention which works in run-time for Paid Initiatives, Ad Sets and Ads according to their properties.
Here a user can make a set of predefined rules to configure a new Naming Convention and can then name new Conventions according to the rules.
How does it add value?
Users are able to make their own set of rules to govern the name for their Paid Initiatives, Ad Sets and Ads. This helps to keep track of the custom fields and their order for each Naming Convention and modify it according to their specific needs.
The conventions can be filtered according to the Channel, Asset type and the custom filters, along with the created time and the last modified time.
How to use it?
Dynamic Property Enablement
This is a Dynamic Property (DP) enabled feature which means that the DP will have to be enabled by the Product Support team for the user to be able to see this in their environment; which can be done on the basis of user’s requirements.
DPs with their uses:
STATIC_NAMING_CONVENTION_ENABLED - boolean, to enable the feature
SNC_ABBREVIATION_CUSTOM_FIELDS - Set DP, takes the fieldName of Static Naming Convention Custom field - for showing 1st Letter of the entered CF value (in CAPS)
SNC_CAMPAIGN_CUSTOM_FIELDS - Set DP, takes the fieldName of Static Naming Convention Custom field added via backend which populates all the campaigns - CTN Campaigns)
SNC_CAMPAIGN_CUSTOM_FIELD_TO_PICK - String DP, takes the fieldName of Campaign Custom field - displays the CF value (set in the campaign) in the Name
Configure Convention
To configure a new Convention, the user will have to follow the given steps:
Select the channel (Facebook, Tiktok, etc.) and asset type (Paid Initiative, Ad Set and Ad).
The user can add the parameters they need using the + icon besides the parameter box.
The parameters can be reordered using the 6 dots.
The parameters can be enabled/disabled using the toggle besides them.
Then according to the Custom Fields that the user has chosen, the preview of the Naming Convention will appear.
The preview of the name is dynamic and shareable.
After clicking on the Save button, the Naming Convention will be saved.
Create Name
To create a new name, the user will have to follow the below steps:
Given a name to the Convention.
Fill in all the mandatory fields.
A preview of the name will be displayed as the parameters are filled; this can be shared as well.
Click on the Save button to save the name.
User Functionalities
Users can perform a set of functions on the existing Convention names:
Clone: User will be able to create an exact copy of an existing convention
Edit: User will be able to edit an existing convention name according to the set parameters
Delete: User will be able to delete a convention
Users can also fix certain filters at the top which will be used the most often by clicking on the “star” next to them.
Governance
Set of permissions to define which user can perform which set of actions with each particular button.
Range of possible actions which can be performed:
Configure Convention: User will be able to configure a new convention
Create Name Convention: User will be able to to add a new name convention according to the configurations provided for the particular channel and asset type
Edit: User will be able to edit an existing convention name according to the set parameters
Delete: User will be able to delete a convention
Clone: User will be able to create an exact copy of an existing convention
User Permissions
To be given in User Settings>Permissions>Paid Module>Static Naming Convention