Supported Channel Actions for Ads Comment Moderation
Updated
Learn more about channels and actions available in Sprinklr for Ads comment moderation.
Social networks are the most influential medium for finding inspiration for purchases. However, negative reviews stop 40% of buyers from wanting to use a business, causing a decrease in demand for their products.
Most users start their purchase journey by checking others’ opinions. If they see many negative comments, they start to look for an alternative product. That’s why it’s so important to monitor comments under your ad posts and moderate them. Without doing so, you can lose not only the money invested in your Paid Initiatives but also potential customers. Plus, negative comments affect the overall brand reputation.
But Moderating comments on ads is not easy; responding to each comment is a very tedious process. This is where Sprinklr's comment moderation comes into play and helps you automate the process of detecting negative reviews and comments, helping you moderate them as needed.
This article focuses on Channel support for Ad comment moderation and analysis and actions available in Sprinklr.
Value Proposition
Problem | Solution |
Difficulty in getting insights on sentiment analysis of people's reviews and comments. | Get insights on content and sentiment analysis of the comments and take immediate action using the standard comment analysis dashboard. |
Identifying and moderating negative comments on different channels. | Moderate comments from all channels easily using Sprinklr’s Engagement dashboards. Automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives that have become a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately. |
Difficulty in optimizing advertisements for different audience groups for better engagement and conversions. | Focus optimization on advertisements resonating with your audience; stop optimizing ads with high volumes of negative comments; automatically engage with customers saying great things about your brand as a result of your ads. |
Difficulty in accessing holistic reports across Paid, Owned, and Earned data. | View holistic Reporting across Paid, Owned, and Earned data and access metrics like comment volume and sentiment in real-time, and leverage those metrics to optimize Paid Initiatives. |
Supported channels
Facebook
Instagram (Business account)
Twitter
LinkedIn
TikTok