‎Supported Entity Types | Sprinklr Help Center

Supported Entity Types

Updated

26 days ago

A Data Connector can ingest any standard or a custom entity on the platform with the option with each entity supporting different connector types. The connector can also ingest System Entities, Cases being the only supported system entity now. This guide gives an overview on different entities and the supported connector types.

Defining Entities

Entities in the Sprinklr platform represent distinct data objects or records that capture important information. These entities can be anything from customer profiles and support cases to knowledge base articles and leads. Essentially, entities help structure data by defining key attributes and behaviors associated with different objects, enabling more organized management and processing of information.

Standard Entities: These are commonly used data structures that can be integrated into Sprinklr. While the specific standard entities available are not detailed in the provided sources, they typically include entities like Contacts, Accounts, and Leads, which are standard across many CRM and data management platforms.
System Entities: System entities are predefined components that play a crucial role in managing and organizing data across the platform. These entities, such as Cases, Tasks, Accounts, and Users, are built into the system to facilitate core business functions and streamline operations for social media management and customer experience. By leveraging these system entities, organizations can efficiently track and manage customer interactions, collaborate on tasks, and analyze performance metrics without the need for extensive configuration. This structured approach not only enhances data organization but also enables businesses to quickly adapt to Sprinklr's capabilities, ensuring that they can focus on driving engagement and improving customer satisfaction effectively. The integration of system entities within Sprinklr provides users with a robust framework for managing workflows and optimizing their social media strategies.
Custom Entities: Custom entities, on the other hand, allow businesses to create data objects that cater specifically to their unique workflows or specialized needs. For instance, if an organization has a specific operational process or unique data points not covered by standard entities, they can define custom entities with tailored attributes. This flexibility ensures that the platform can adapt to an organization’s specific requirements, offering greater control over data management and interaction.