Tagging a Paid Initiative with an Advertising Benchmark allows you to assess its performance accurately by comparing your metrics with the benchmark. Benchmarks can be tagged either on the Paid Initiative or Ad Variant level. Depending on your use case will determine the level you should tag. If more general benchmarks, we suggest tagging on the Paid Initiative level. If reporting is performed on further granular metrics, such as Ad Variant, tagging is suggested for the specific post type.

To Tag via Ads Manager

1. Click the New Tab icon . Under the Sprinklr Marketing - Advertising tab, click Ads Manager within Analyze.

2. On the Ads Manager window, click the View and Edit icon  alongside the desired Campaign.

3. In the Edit window to the right, navigate to Campaigns or Ads as per the level on which you want to tag the benchmark from the left-most campaign structure pane.

4. In the middle pane, scroll down to Additional Features or Ad Variant Properties and select a benchmark with which you want to tag the campaign or ad variant from the Select Benchmark drop-down menu.

5. From the bottom-right corner of the Edit window, click Review Changes to review your changes.

6. On the Review Changes window, click Apply Changes in the bottom right corner to save the changes.