How to Apply Volumatic Ads Benchmarks using Paid Rules
Updated
To Tag an Advertising Campaign via Rule Engine
Click the New Tab icon
. Under the Sprinklr Marketing - Advertising tab, click Manage Rules within Optimize.
Click Create New Rule in the top right corner of the Rule Engine window.
Follow the steps outlined in Sprinklr Marketing (Ads) Rule Engine to create a rule.
On the Rule Builder window, click the
icon and select Add Condition, and set the respective condition fulfilling which, the rule will automatically tag a benchmark.
| Tip You can also create rules using benchmark values:
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5. Click Save in the bottom right corner of the Edit Condition pane.
6. On the Rule Builder window, click the icon and select Add Action. Under Actions To 'Control properties of Paid Initiatives' or Actions To 'Control properties of Ad Variants', select Reporting Benchmark from the Action drop-down menu and set its values to the appropriate benchmark for tagging.
| Note Reporting on the Paid Initiative level will be associated with all Ad Variants within the campaign. You can edit the Ad Variant level when necessary. |
7. Click Save in the bottom right corner of the Edit Action pane.
| Tip Automated Tagging of Benchmarks within the Rule Engine is extremely helpful if you know that all the campaigns running through a particular Ad Account or having a particular objective are going to be tagged with a specific Benchmark. This will eliminate the efforts of manual tagging. |