TikTok Advertising Parity

Updated 

2 months ago

Learn about Sprinklr's capabilities on TikTok advertising that are at par and even better than you can get on the native platform.

Last reviewed: 21st Aug 2024

Last updated: 21st Aug 2024

Notes:

  • The last reviewed date denotes when the article was reviewed for any changes.

  • The last updated date denotes when the article was updated with the latest changes. This can be the same or different from the last reviewed date depending on whether there were any recent changes.

  • To best read this article, use:

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    • Ad Objective tabs to view the capabilities for that objective.

Feature

Sprinklr

Native

API Limitation

Objectives

Traffic

Yes

Yes

N/A

Website Conversions

Yes

Yes

N/A

Reach

Yes

Yes

N/A

Video Views

Yes

Yes

N/A

Community Interaction

Yes

Yes

N/A

Lead Generation

Yes

Yes

N/A

Product Sales

Yes

Yes

N/A

App Promotion

Yes

Yes

N/A

Awareness

Feature

Sprinklr

Native

API Limitaion

Buying Types

Auction

Yes

Yes

N/A

Reach and Frequency

Yes

Yes

N/A

TikTok Pulse

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Card

Yes

Yes

N/A

Pop-out Showcase

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Gesture

No

Yes

API Limitation

Superlike

No

Yes

API Limitation

Story Selection

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Filter with 3rd-Party (IAS, DoubleVerify)

Yes

Yes

N/A

Optimization Goals

Reach, Pay for Impressions

Yes

Yes

N/A

Budget

Campaign Budget

(No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

​

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Top Feed

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Consideration

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

(App)

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Landing Page View, Pay for Impressions

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

App

Yes

Yes

N/A

Website

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Card

Yes

Yes

N/A

Pop-out Showcase

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Gesture

No

Yes

API Limitation

Superlike

No

Yes

API Limitation

Story Selection

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Filter with 3rd-Party (IAS, DoubleVerify)

Yes

Yes

N/A

Optimization Goals

6-second views (Focused Views)

Yes

Yes

N/A

15-second views (Focused Views)

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Interactive Add-ons

Voting Sticker

No

Yes

API Limitation

Countdown Sticker

No

Yes

API Limitation

Superlike

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Profile Visit, Pay per Click

Yes

Yes

N/A

Follow, Pay per Impression

Yes

Yes

N/A

Page Visit, Pay per Click

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime/Dynamic Daily)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Conversion

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Branded Mission

No

Yes

API Limitation

Branded Effects

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Installs, Pay for Impressions

Yes

Yes

N/A

Install with In-app Event, Pay for Impressions

Yes

(Pangle and Global App Bundle Placements Only)

Yes

(Pangle and Global App Bundle Placements Only)

N/A

In-App Event, Pay for Impressions

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

App Install

Yes

Yes

N/A

App Retargeting

Yes

Yes

N/A

App Pre-Registration

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Leads, Pay per Impression

Yes

Yes

N/A

Conversion Leads, Pay per Impression

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Video Sharing

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify, Zefr)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

Instant Form

Yes

Yes

N/A

Website

Yes

Yes

N/A

Direct Message

No

Yes

N/A

Social Media App

No

Yes

N/A

Phone Call

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Carousels

Yes

Yes

N/A

Smart Creatives

Yes

Yes

N/A

Top View

Yes

(Reporting Only)

Yes

API Limitation

Hashtag Challenges

No

Yes

API Limitation

Branded Lens

No

Yes

API Limitation

Custom Influencers

No

Yes

API Limitation

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Download Cards

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Pangle

Yes

Yes

N/A

Global App Bundle

Yes

Yes

N/A

Search

Yes

Yes

N/A

Block List (Pangle)

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay for Clicks

Yes

Yes

N/A

Conversions, Pay per Impressions

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Cost Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

Custom Identity

Yes

Yes

N/A

Edit Custom Identity

No

Yes

API Limitation

User Comment

Yes

Yes

N/A

Allow User to download your video ads on TikTok

Yes

Yes

N/A

Deep Link

Yes

Yes

N/A

TikTok Instant Page

Yes

(Selection only)

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Smart Targeting

Yes

Yes

N/A

Negative Keywords

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Video View Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Promotion Type

External Website

Yes

Yes

N/A

TikTok Instant Page

Yes

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Buying Types

Auction

Yes

Yes

N/A

A/B Testing

Split Tests

Yes

Yes

N/A

Ad Formats

In-Feed Video Ads

Yes

Yes

N/A

Catalog Video

Yes

Yes

N/A

Catalog Carousel

Yes

Yes

N/A

Dynamic Format

Yes

Yes

N/A

Interactive Add-ons

Display Cards

Yes

Yes

N/A

Product Cards

Yes

Yes

N/A

Product Tiles

Yes

Yes

N/A

Gift Code Sticker

Yes

Yes

N/A

Countdown Sticker

Yes

Yes

N/A

Voting Sticker

No

Yes

API Limitation

Call to Action (CTA)

Standard

Yes

Yes

N/A

Dynamic

Yes

Yes

N/A

Placements

TikTok

Yes

Yes

N/A

Inventory Filters

Yes

Yes

N/A

Optimization Goals

Clicks, Pay per Clicks

Yes

Yes

N/A

Landing Page View, Pay per Impression

Yes

Yes

N/A

Budget

Campaign Budget (No Limit/Daily/Lifetime)

Yes

Yes

N/A

Ad Set Budget (Daily/Lifetime)

Yes

Yes

N/A

Campaign Budget Optimization

Yes

Yes

N/A

Bidding Strategy

Lowest Cap

Yes

Yes

N/A

Bid Cap

Yes

Yes

N/A

Schedule

Run Ads Continuously

Yes

Yes

N/A

Start & End Date

Yes

Yes

N/A

Dayparting

Yes

Yes

N/A

Delivery Type

Scheduled

Yes

Yes

N/A

Accelerated

Yes

Yes

N/A

Ad Details

User Comment

Yes

Yes

N/A

Video Download

Yes

Yes

N/A

Targeting

Include/Exclude Custom Audience

Yes

Yes

N/A

Include/Exclude Lookalike Audience

Yes

Yes

N/A

Product Retargeting Audience

Yes

Yes

N/A

Location

Yes

Yes

N/A

Gender & Age

Yes

Yes

N/A

Household Income

Yes

Yes

N/A

Interests

Yes

Yes

N/A

Additional Interests

Yes

Yes

N/A

User Behavior: Video Interactions

Yes

Yes

N/A

User Behavior: Creator Interactions

Yes

Yes

N/A

User Behavior: Hashtag Interactions

Yes

Yes

N/A

Languages

Yes

Yes

N/A

Devices (Android, iOS)

Yes

Yes

N/A

Device Connection Type

Yes

Yes

N/A

Device Model

Yes

Yes

N/A

Mobile Carriers

Yes

Yes

N/A

Device Price

Yes

Yes

N/A

Audience Reach Estimate

Yes

Yes

N/A

HFSS Product/Brand

Yes

Yes

N/A

Spending Power

Yes

Yes

N/A

Tracking

Impression Tracking URL

Yes

Yes

N/A

Click Tracking URL

Yes

Yes

N/A

Third-party viewability (IAS, DoubleVerify, MOAT)

Yes

Yes

N/A

Third-party measurement (IAS, DoubleVerify)

Yes

Yes

N/A

Sprinklr Functionalities

Custom Properties

Yes

No

N/A

Automated Naming Convention

Yes

No

N/A

Web Analytics

Yes

No

N/A

Rule Engine (Optimization + Automation)

Yes

No

N/A

Macros (Bulk Changes)

Yes

No

N/A

Reporting

Yes

Yes

N/A

Destination Type

Website

Yes

Yes

N/A

App

Yes

Yes

N/A

Promotion Type

Catalog

Yes

Yes

N/A

TikTok Shop

No

Yes

N/A

Feature

Sprinklr

Native

API Limitation

Others

Product Catalogs

Yes

Yes

N/A

Contextual Targeting

Yes

Yes

N/A

Special Ad Category

Yes

Yes

N/A

CTA Recommendations

No

Yes

N/A

Ads-only mode

No

Yes

API Limitation

Brand Lift Study

No

Yes

(TikTok Brand Lift Studies can only be set up by your account manager)

API Limitation

Google Campaign Manager (DCM)

Yes

Yes

N/A

Audience Creation

Customer File Audience

Yes

Yes

N/A

Engagement Audience

Yes

Yes

N/A

App Activity Audience

Yes

Yes

N/A

Website Traffic Audience

Yes

Yes

N/A

Lead Generation Audience

Yes

Yes

N/A

Business Account Audience

Yes

Yes

N/A

Shop Activity Audience

Yes

Yes

N/A

Organic Engagement Audience

No

Yes

N/A

Live Engagement Audience

No

Yes

N/A

Offline Activity Audience

No

Yes

N/A

Lookalike audience

Yes

Yes

N/A

Partner Audience

No

Yes

API Limitation

Challenge Audience

No

Yes

API Limitation

Premium Audience

No

Yes

API Limitation

Creative Tools

Smart Text

No

Yes

N/A

Smart Video

No

Yes

N/A

Smart Video Soundtrack

No

Yes

N/A

Image Cropping

No

Yes

N/A

Quick Optimization

No

Yes

N/A

Video Editor Add-ons (Subtitles, Auto Caption, etc.)

No

Yes

API Limitation

Instant Page Editor

No

Yes

N/A

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