A TikTok Pixel is a tracking code that can be added to your website to collect data on how TikTok users interact with your website after clicking on a TikTok ad or link. The pixel is a piece of code that you place on your website, similar to a Facebook pixel, which allows you to track user behavior, optimize your advertising campaigns, and measure the effectiveness of your TikTok advertising efforts.
By placing a TikTok Pixel on your website, you can track actions such as page views, purchases, and other types of conversions that happen after someone clicks on a TikTok ad or link. This information can then be used to create custom audiences, optimize your ad targeting, and create more effective TikTok ad campaigns.
To use a TikTok Pixel, you'll need to create a TikTok Ads account and follow the instructions to generate a pixel code. You can then place the code on your website's header or footer so that it loads on every page of your site. Once the pixel is installed, you can start tracking user behavior and optimizing your advertising efforts on TikTok.
To Setup Pixels
Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Tools and Settings within Plan.
On the Tools and Settings window, click Pixels within Channel Specific Settings.
In the top right corner of the Pixels window, click Add Pixel.
Enter the parameters for your Pixel as required. For TikTok pixel, you can set the following parameters:
Custom Conversion
Ad Account
Select the TikTok ad account.
Conversion Pixel Type
Select the category that best fits the custom conversion pixel from the dropdown menu.
Automatic Advanced Matching
Only on edit, you can update the following automatic matching for Email and Phone Number.
Click Save in the bottom right corner to complete the process.
Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.
On the Ads Composer window, select your TikTok ad account.
On the Campaign Details window, select your campaign objective from Reach, Traffic, Video Views, Conversions, and Lead Generation objectives..
Follow the prompted steps till Advanced Configuration.
In Advanced Configuration, select the ad variant on which you want to apply the tracking pixel and select the desired pixel from the TrackingPixel drop-down menu.
Follow the prompted steps and publish the campaign.
To View Insights
Once you have published your ad campaign, you will be redirected to the Ads Manager window.
On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View & Edit.
In the Edit pane to the right, click Analytics from the right navigation pane.
From the Analytics window, select a conversion pixel metric for which you want to view insights from the drop-down menu to the top. You can now view how your campaign is performing. In this section, you can track your conversion data corresponding to your ad.
On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View Insights.
From the Select Dashboard to View Insights pop-up window, select the desired dashboard to view insights and click Open. Here you can further track your conversion data.
