Set up the following Message level Customer Queues and make sure they are shared with the appropriate User Groups:

Notes

• "Ad Comments" refers to inbound copies of posts used in ads, comments on those posts and replies to those comments.

• "Tagged" is short hand for "had the custom field values from the parent ad variants copied to the inbound message".

• There are 3 "Waiting to be Tagged" Queues by default to handle very large volumes of ad comments. Smaller brands may only need 1 such Queue.

• If you want to transfer multiple Fields, these Queues will be needed for each Field. Your Success Manager can help you set this up quickly via the Configurator.

An Inbound Rule can be used to transfer the paid Custom Fields to the Inbound Message level. Note that this will only work for ads made from boosted posts that were published in Sprinklr, and won't cover dark post ads.

1. Go to Rule Engine > Customer > Inbound > Create New Rule

2. Give the Rule a name, such as "Copy Properties from Paid Initiatve to Inbound Message" and add it to a suitable Batch (ideally "Message Enrichment")

3. Add an initial condition if desired, such as filtering by Channel or Account

4. Add an action and go to "

   Copy properties from source to destination".

   1. Choose Paid Initiative (or Ad Set or Ad Variant) as the Source

   2. Choose "Self Inbound Message" as the Destination

   3. Choose the paid Custom Field, the operator (set, set if absent, merge) and the inbound Custom Field (ideally the same one)

   4. ​

​

As an alternative to using a copy action, create a condition-action tree to set values of the Custom Field individually.

• In Conditions, go to "Conditions for Paid Entities" and select the relevant Paid Initiative / Ad Set / Ad Variant Custom Field, the operator (Is, Is Not, Is Empty) and the Value

• In Actions, go to "Change properties of Message", select the Custom Field, the operator (set, Set if absent, unset, merge or remove) and the Value.

• ​

• Finally, save and Enable the Rule.​

For dark post ads, the outbound post will not normally be ingested to Sprinklr until the first comment is made on the post. This can cause delays in tagging but this can be solved for by using a equence of Inbound and Queue Rules. This is the setup for the first Inbound Rule:

• First, check if the message is from a PAC ad by seeing if there is any associated ad variant name:

  • If it is, tag transfer is not possible. Add it to "Ad Comments: Tag Transfer Not Possible" Queue and remove it from all other ad comment tagging queues

  • If it isn't from a PAC ad, check if the outbound field is tagged.

• First, check if the Outbound Field is empty:

  • If it is, no tag transfer can happen. Add the message to the "Ad Comments: Tag Transfer 1" Queue

  • If it isn't Empty, check if the Inbound Field is empty

• If the Inbound Field is not empty:

  • Add the message to the "Ad Comments: Tag Transfer Sucessful" Queue

  • Remove the message from the "Ad Comments: Tag Transfer 1" Queue

• If the Inbound Field is empty, check if the post is from the Brand or a Fan:

  • If the message is from the Brand, do a copy action from the Post to the Self Inbound Message

  • If the message is from a Fan, do a copy action from the Parent to the Self Inbound Message

• Check if the Inbound Field is still empty:

  • If yes, add the message to the "Ad Comments: Tag Transfer 1" Queue

  • If Service is enabled, also trigger the rule to run via Scheduler Engine

Any ad comments that are still untagged can be sent through 3 versions of this Queue Rule:

• First, confirm that the message is untagged:

  • If it is tagged, remove from the "Ad Comments: Tag Transfer 1" Queue and add to the "Ad Comments: Tag Transfer Successful" Queue

  • If it is not tagged, check if it is an ad comment or not (i.e. if the Paid Status is Paid)

    • If the message is an Ad Comment, check if the post is from the Brand or a Fan:

      • If the message is from the Brand, do a copy action from the Post to the Self Inbound Message

      • If the message is from a Fan, do a copy action from the Parent to the Self Inbound Message

    • If the message is not an Ad Comment, remove from the "Ad Comments: Tag Transfer 1" Queue.

• Then check if the Inbound Field is still empty:

  • If it is tagged, remove from the "Ad Comments: Tag Transfer 1" Queue and add to the "Ad Comments: Tag Transfer Successful" Queue

  • If it is untagged, check if it has been waiting in the Queue for more than 10 minutes*:

    • If yes, add the message to the "Ad Comments: Tag Transfer 2" Queue and remove from "Ad Comments: Tag Transfer 2" Queue

*The time in the second attempt is 15 minutes and the third attempt is 25 minutes.

These Queue Rules each have a time-agnostic Trigger, which checks for messages in their respective "Ad Comments: Tag Transfer n" Queue and runs every 5 seconds.

The third version of the Queue Rule as described in the section above has an extra condition and different final action:

This checks if the Parent Outbound Post is empty; if yes then it removes such messages from the final "Ad Comments: Tag Transfer 3" Queue and adds them to the "Ad Comments: Untagged Parent" and "Ad Comments: Untagged Hold" Queues.

There is a final Queue Rule that looks at messages in these queues:

• First, check if the message has been in the "Ad Comments: Untagged Parent" Queue for at least one hour

• If yes, check if the Outbound Field is empty:

  • If no, add the message back into the Queue "Ad Comments: Tag Transfer 1" and remove from the "Ad Comments: Untagged Parent" and "Ad Comments: Untagged Hold" Queues

  • If yes, check if the message has been in the "Ad Comments: Untagged Hold" Queue for more than 4 hours

    • If yes, add the message to the "Ad Comments: Tag Transfer Failed" Queue and remove from the "Ad Comments: Untagged Parent" and "Ad Comments: Untagged Hold" Queues

Use these Triggers:

• This forces the Queue rule to run once an hour for messages where the parent post is not tagged at the Outbound Level.

• This is needed because the outbound post is only pulled into Sprinklr after the first message is made on the post, and the Paid rules to transfer tags from ad Variant to Outbound only run every 30 minutes.

• If the "Ad Comments: Untagged Parent" Queue gets too full, the tigger will overload and stop running.

• This acts as a final backup and runs once a day to empty the empty the "Ad Comments: Untagged Parent" & "Ad Comments: Untagged Hold" Queues.