cvhsajvchdnsaThe Best Practice Adoption Percentage is calculated using the following steps:
For an ad, each best practice rules are applied. Percentage is calculated by considering number of best practice rule that are compliant (marked as true) for that ad divided by total.
Example: say an ad is complaint with 10 rules out of 19 rules. The percentage is 10/19*100 = 52%
Note: All “Not Applicable” rules are excluded from this calculation. So the total will vary depending on this which will change percentage and score. Example, total rules for video creatives will not be same as total for image creatives, as rules such as video length will not be applicable to image creatives.