‎Capabilities and Limitations of the Audience Manager

Capabilities and Limitations of the Audience Manager

Updated

6 months ago

Retargeting custom audiences is an effective way of remarketing to keep your brands in front of bounced traffic after they leave your website. This will help you unlock the full potential of your advertising strategy by reaching the major chunk of users who do not convert right away. In this reference guide, you will find channel-wise capabilities for which you can retarget your Ads in Sprinklr.

Facebook and Instagram

Refer to the Glossary for more information.

Retargeting Capabilities

Lookback Window - Lifetime

	Native	Sprinklr	API Limitation
Video Views	Yes	Yes Video Views 3s, 10s, 15s, 25%, 50%, 75%, 95%	N/A
Lead Generation Forms	Yes	Yes	N/A
Website	Yes	Yes	N/A
CRM List	Yes	Yes	N/A
Company Page (Likers/Followers)	Yes	Yes	N/A
Company Page (Friends of Likers)	Yes	Yes	N/A
Engagers	Yes	Yes Engagers include everyone who engaged with your Page, visited your page, engaged with a post or ad, clicked on any call-to-action button, sent a message to your page, or saved your page or any post.	N/A
Link Clicks	Yes	Yes	N/A
Conversions (Events/Actions)	Yes	Yes	N/A
Instagram Account	Yes	No	N/A
FB or IG Shopping	Yes	No	N/A
FB or IG Instant Experience	Yes	No	N/A
On-Facebook Listings	Yes	No	API Limitation

LinkedIn

Refer to the Glossary for more information.

Retargeting Capabilities

Lookback Window - Post or Campaign Retargeting Lookback: 30-365 days; Website Lookback: Lifetime

	Native	Sprinklr	API Limitation
Video Views	Yes Video Views 25%, 50%, 75%, 97%	Yes*	N/A
Lead Generation Forms	Yes - Opened + Submitted - Submitted only	Yes*	N/A
Website	Yes	Yes	N/A
CRM List	Yes	Yes*	N/A
Company Page (Likers/Followers)	Yes	Yes*	N/A
Company Page (Friends of Likers)	Yes	Yes*	N/A
Engagers	Yes	Yes* Engagers include everyone who engaged with your Page, visited your page, engaged with a post or ad, clicked on any call-to-action button, sent a message to your page, or saved your page or any post.	N/A
Link Clicks	Yes	No	N/A
Conversions (Events/Actions)	Yes	Yes*	N/A
Live Video	Yes	No	N/A

*Creation is not supported. Use these retargeting audiences in Saved Audiences.

Twitter

Refer to the Glossary for more information.

Retargeting Capabilities

Lookback Window - Rolling 15-day Lookback Window for Organic Impressions, 45-day for Organic Engagement (including video view engagements), 30-day for Promoted Impressions, and 90-day for Promoted Engagement (including video view engagements)

	Native	Sprinklr	API Limitation
Video Views	Yes	Yes Video Views 3s, 10s, 15s, 25%, 50%, 75%, 95%	N/A
Website	Yes	No	API Limitation
CRM List	Yes	Yes	N/A
Engagers	Yes	Yes Engagers include likes, retweets, detail views, image expands, profile clicks, tweet shares.	N/A
Link Clicks	Yes	No	API Limitation
Conversions (Events/Actions)	Yes	No	API Limitation
Impressions	Yes	Yes	N/A
Poll Clicks	Yes	No	N/A
Paid Campaigns	Yes	Yes	N/A
Organic Posts	Yes	Yes	N/A

Pinterest

Refer to the Glossary for more information.

Retargeting Capabilities

Lookback Window - Lifetime

	Native	Sprinklr	API Limitation
Destination URL	Yes	Yes Video Views 3s, 10s, 15s, 25%, 50%, 75%, 95%	N/A
Video Views	Yes	No	API Limitation
Website	Yes	Yes	N/A
CRM List	Yes	Yes	N/A
Engagers	Yes	Yes Engagers include people who have taken actions like save, comment, closeup.	N/A
Link Clicks	Yes	No	API Limitation
Conversions (Events/Actions)	Yes	No	API Limitation
Pin ID (Post)	Yes	No	N/A
Pin Category	Yes	No	N/A
Custom Intention Targeting	Yes	No	N/A

Glossary

Capability	Definition or Methodology
Lookback Window	The window of opportunity to retarget a user starting from the first "x" (ad or engagement, etc).
Video Views	People that have viewed your video or seen your video up to x %.
Lead Generation Forms	People that have been served a Lead Generation form or filled one out.
Website	Visitors of any given site.
CRM List	List of your customers that are uploaded to social platforms.
Company Page (Likers/Followers)	People that like or follow your page or handle.
Company Page (Friends of Likers)	Friends or Likers of people that like or follow your page or handle.
Engagers	People that have engaged with your Ad.
Link Clicks	People that have clicked your Ad and were taken to your landing page.
Conversions (Events/Actions)	People that have taken a downstream action (conversion).
Instagram Account	People who visited your Account, or sent a Direct Message, or Saved a Post or Ad, or Engaged with an Instagram organic Post.
FB or IG Shopping	People who interacted with your Facebook and Instagram Shop.
FB or IG Instant Experience	People who opened or clicked on any links in an Instant Experience.
On-Facebook Listings	People who viewed or messaged about product listings.
Live Video	People that have seen your live video.
Impressions	People that have seen your ad.
Poll Clicks	People that have clicked on your polls.
Paid Campaigns	People that have seen or engaged in past campaigns' ads.
Organic Posts	People that have seen or engaged on organic posts.
Pin ID (Post)	Filter your audience with the organic, original Pin ID of the Pin you want to use.
Pin Category	Filter people who’ve engaged with a specific Pin category.
Custom Intention Targeting	Custom Intention Targeting is a bit more granular as it taps into users who have actually created boards or searched for keywords (vs. just engaged under ‘category targeting’).