Yes. For Paid Initiative with CBO enabled, please ensure optimization goals are the same for all the adsets when Smart Bidding is applied.​

Bids are applied at the Ad Set level. However, the system could be looking at the Pacing Spend details of the Campaign or Ad Set depending upon where the Budget is and at what level Strategy Group is configured.

Smart Bidding only applies bids at the Ad Set level. While Facebook does have API support for bidding at the Ad level, but this is not aligned with the direction in which the Facebook Ads product is moving. Hence, we haven't supported Ad level bidding.

Avoid using Smart Bidding Strategy Groups when Dayparting is managed via Sprinklr for your Ad Set or Ad Variant. For example, dayparting at the Ad Set level for Facebook campaigns will be managed via Facebook while dayparting at the Ad Variant level will be managed via Sprinklr.

The channels supported in Sprinklr Ads Publishing, i.e. Facebook and Instagram(Upper Funnel), Twitter, LinkedIn, Pinterest, Snapchat, LINE, Reddit, Google Demand Gen & TikTok.

Sprinklr recommends testing Smart Bidding on an upper or mid-funnel campaign. Ad Sets within the campaign should have a duration of at least 10 days and a minimum budget of $100 per day. The Ad Sets can use a lifetime or daily budget.

Note that these recommendations are not mandatory to be followed but only meant to allow you to observe a clear performance difference as you test the feature.

Yes, Smart Bidding and Smart Budget can be used together. To learn more, see Strategy Group: Smart Bidding and Smart Budget.

Yes, it will work. Smart Bidding will force change the bid type to Manual Bidding and then apply appropriate bids.

If the Ad Set reach is below 100K, Smart Bidding will switch to Auto Bid as Smart Bidding may not be able to make an impact due to such a small audience size.

In order to run a Smart Bidding Strategy Group, you would need at least 10 conversions every 3 to 4 days.

Yes, you will be able to see details of the bid changes in the Activity Pane of Ads Manager.

There won't be any implications, as Smart Bidding is only optimizing the bid and not shifting budgets. As long as your optimization metric aligns with the campaigns' objectives, then there will be no bad implications.

No, currently there is no support for a manual override option.

If the Maximum Bid Cap option is available for a given objective, then Smart Bidding will switch to that. For other objectives where it isn't available, the Bid Cap will be used, else it will use the Target Cost option.

No, Smart Bidding cannot be used for Reach and Frequency campaigns. For Reach and Frequency campaigns, the cost is fixed, and the buy has already happened, so there is no role of bidding.

Smart Bidding takes into consideration the optimization goal defined as part of your channel bid settings. For example, if you are running a Traffic objective campaign with bid settings as Optimize for Link Clinks, then Smart Bidding will take into consideration Link Clicks and Cost per Link Click metrics.

Yes, Smart Bidding can optimize towards third-party analytics along with the channel metrics aligned with your campaign objective.

Smart Bidding is not supported while optimizing for metrics that do not support manual bidding. The following optimization goals given below does not support Smart Bidding:

• Facebook: Ad Recall Lift (Awareness objective), ROAS, Value

• LinkedIn: Reach

• Twitter: 15s Video Views

They can be looked at within Audit widgets in Strategy Group Reporting.

On applying a Smart Bidding Strategy Group to Pinterest Conversion campaigns, the attribution window will be set to 7/7/1 for Ad Sets with Auto Bid selected.