Create X Flexible Audience

Updated 

X Flexible audiences allow you to build and save audience combinations based on existing tailored audiences or subsets of existing tailored audiences. You can target members of a subset of tailored audiences based on the recency and frequency of interaction.

In Sprinklr Audience Manager, you can include and exclude tailored audiences while creating a X flexible audience. Note that once created, the flexible audiences are immutable.

Before You Begin

Familiarize yourself with how to create a Custom Audience in the Audience Manager.

To Create a X Flexible Audience

  1. On the Create Custom Audience window, select Paid (selected by default) as the Audience Type.

  2. Enter the basic details for your Custom Audience, including Audience Name and an optional Description.

  3. Select from the Select channel for audience creation menu and the associated ad account from the Select an ad Account for the channel drop-down.

  4. Under Select Audience Type, select Flexible Audience as the type of audience that you want to create.

  5. Under Custom Audience Details, select the tailored audiences and their frequency of interactions. For more information, see X Flexible Audience — Field Descriptions
    Creating a Twitter Flexible Audience in Audience Manager

  6. Select the Custom Properties and Visibility and Permissions as desired.

  7. Click Save in the bottom-right corner.

X Flexible Audience — Field Descriptions

Term
Description
Tailored Audience

Select a tailored audience you want to include in your flexible audience from the drop-down menu.

Frequency

Set the frequency within the lookback window that the user has taken a specific action and qualified for the given tailored audience.

You can select from the following:

  • Frequency Comparators - Greater than, Greater than or equal to, Equals, Less than, Less than or equal to.

  • Frequency of action - 0 - 15 times.

  • Lookback (optional) - 1 day, 3 days, 7 days, 14 days, 30 days.
    (This is the range of days within which the user has taken the specific action and qualified for the given tailored audience.)

Add Tailored Audience

Click to add another tailored audience to your selection.

You will be prompted to specify the Frequency for each selection.

Add New Condition (OR)

Click to add an OR condition to your selection of tailored audiences. This will include the audience meeting the specified Frequency conditions.

You will be prompted to select an audience and specify the Frequency for each selection.

Add Exclusions

Click to negate segments of audiences from your selection. 

You will be prompted to select an audience and specify the Frequency for each selection.