Facebook Reporting revolves around six different types of metrics. These metrics help in analyzing the performance of your post or your Facebook Page. To understand the different categories of metrics and their specific use cases, we first need to understand what these categories mean. This article covers all of these metrics.

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Types of Facebook Metrics

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• Account-Level Metrics: Account level metrics are performance indicators that provide insights into the overall performance of a specific account in Sprinklr. Refer to the link in the heading for more information on this metric type.

• Post-Level Metrics: Post level metrics are performance indicators that provide insights into the individual performance of each post in Sprinklr. Refer to the link in the heading for more information on this metric type.

• Cross post metrics: The reporting insights will accumulate metrics for crossposted videos, allowing you to get a comprehensive perspective of the performance of crossposted videos. Refer to the link in the heading for more information on this metric type.

• Non-Cross post metrics: These metrics help split across the video views of the post across different demographics available from the channel API. Refer to the link in the heading for more information on this metric type.

• Facebook Dimensions: Dimensions in Sprinklr reporting are categories of data that allow you to view and analyze performance metrics in a more granular manner. These are usually qualitative in nature. Refer to the link in the heading for more information on this metric type.

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