Select a social channel or channels (like Facebook, Twitter, Google+, etc) as the social network from which the message originates.

Paid Initiative

A paid initiative refers to external marketing with paid placements on social channels.

Ad Set

Ad sets are groups of ads that share settings for how, when and where to run.

Ad Variant

An ad variant allows you to create variants of a message, also known as sub-messages, in the Production Dashboards and Advanced Publisher.

Select a specific account that the message has been posted to. You can select multiple accounts or Account Groups.

The Message Type refers to the channel-specific type of message, like a Facebook Post, Twitter Retweet, Google+ Comment, etc.

Message Subtype refers to a specified content type, like a Form, Survey, or Article.

Here, you can select a Persistent Search configuration from the existing Monitoring Dashboard Persistent Searches.

Select from saved Business Hours configurations - see Create Business Hours in Settings to learn more.

Select from Users or User Groups to set criteria for the owner of the Account the message is associated with.

Set specific words that the message contains, separating entries using OR; the text condition is used for an exact match on all entries.

Refers to the title or subject of the message where applicable.

Select from existing tag configurations**.

Enter hashtags as criteria for the message.

Select a Spam setting to apply to messages that have been marked as Spam or messages not marked as Spam as the criteria for this condition.

This condition checks the country the message was sent from.

Refers to an @-mention of a brand account on a non-owned Facebook page.

Select Fan or Brand to set criteria for whether the message is part of a conversation started by a brand post or by a fan post.

Select specific languages that the message should be written in for the condition to be met.

Choose a sentiment or sentiments applied to the message.

Select a message Status from existing Statuses.

Select from message Priorities to set priority criteria for inbound messages.

Set an archived status for the message to meet in order to satisfy the condition.

Select from available message content types, like Media Only, Fan MentionOnly, Fan Mention With Text, Quoted Tweet, Contains AnyMedia, Emoji Only and Emoji with text to check for the type of content a message contains.

This condition checks to see if an inbound message was brought into Sprinklr after the correlating account was added to Sprinklr.

This condition checks the targeting properties of the message if the message was geo-targeting specific countries.

This condition applies to the inbound message type, like Facebook Post, Twitter Reply, etc.

Checks if the message has been assigned to a user.

This condition will check if the message is a sponsored post.

This condition checks if the message contains a link.

Checks if the message is published or unpublished.

Set the date and time to set a condition for message creation time.

Can be used to check if the time period between the message creation time and Rule execution time is greater than or less than a set period of time.

This condition will check if the message is part of a conversation that the brand account has participated in.

Refers to the messages on which the advocate has participated.

Refers to whether the message is a part of the conversation.

if the fan has mentioned the brand account.

You can select a keyword list that the message contains or doesn't contain.

You can select a keyword list that the message contains or doesn't contain.

Set the availability status. This condition is used in combination with Direct Assign to Preferred agent action.

Refers to the Partner Level Inbound Message Custom Fields. (See Custom Fields).

Refers to the Client Level Inbound Message Custom Fields. (See Custom Fields).

Identifies the Live Videos published on Facebook.

To identify promoted tweets.

To identify topic themes present in an inbound message.

To identify the theme tags present in an inbound message.

To identify the referral ad ID present in an inbound message.

Channel Metadata

To update the metadata and tags in a YouTube Video.

Channel Privacy

To filter out Unlisted videos from YouTube when fetching them through inbound rules.

Check For Duplicate Message created

To identify exact duplicate inbound public and private messages on a specific Twitter account in last x duration.

First Message In Chat Conversation

To identify the first message in a live chat conversation.

Dark Post

To identify the dark posts in an inbound message.

Refers whether the profile is verified or not.

Refers to the name of the sender.

Refers to the number of followers the sender has on the account.

Refers to the specific words or phrases in the sender’s biography.

Refers to the numeric value of the Influence Index.

Refers to the numeric value of the Spam Index.

Refers to the descriptive terms (tags) associated with the message; these can be created ad-hoc or within Custom Fields. (See Custom Fields).

Refers to the Client level profile lists that have been set up.

Refers to the Partner level profile lists that have been set up.

Refers to the senders' age.

Refers to the senders' gender is male or female.

Refers to the selection of languages.

Refers to the profile properties set up in Partner Level Custom Fields.

Refers to the profile properties set up in Client Level Custom Fields.

Refers to the custom properties set up for Facebook.

Email address of the message sender.

Refers to clients from the profile list.

Refers to partners from the profile list.

Refers to the tags on the post.

Refers to the Campaign the post is associated with as set up within the Campaign tab.

Refers to the country the post is geo-targeting.

SAM Asset Used

Refers to the assets used in the post.

Refers to the Partner Level Custom Fields. (See Custom Fields).

Refers to the Client Level Custom Fields. (See Custom Fields).

Refers to the profile if has an associated Case in the account selected.

Refers to the receiver profile if has an associated Case.

Refers to the message if it already has an associated case.

Refers to any message in the conversation if it has a Case associated to it.

Refers to messages's parent message if it has a Case associated to it.

Refers to whether the message has already been associated to a Case.

Refers to whether the profile has a Case associated within the conversation.

Refers to whether any message in the conversation thread has a Case associated with it.

Refers to whether the messages that you send to your customer has an associated case based on the tagged custom field value.

Refers to the specific words or phrases in the message.

Refers to the date the Case is due to be dealt with.

Refers to the number of days since the last time the profile was associated to a Case.

Refers to the Case Queue the message is or is not in.

Refers to the user assigned to the Case.

Refers to the Case created from the profile list.

Refers to whether the message has been marked as archived.

Refers to the associated fan message count.

Refers to the associated brand message count.

Refers to the associated fan-brand message count.

Refers to the last fan interaction duration.

Refers to the last brand interaction duration.

Refers to the last interaction duration.

Refers to whether the account has an associated CRM profile.

Refers to fan messages count since the last brand response.

Refers to the Partner Level Custom Fields.

Refers to the Client Level Custom Fields.

Refers to adding the message to a previously created Client Level Queue.

Refers to adding the message to a previously created Partner Level Queue.

Refers to assigning the message to a specific user.

Refers to assigning the message to anyone of the Users or Users in the Group(s).

Refers to directly assign preferred agent to specify content.

Refers to removing the message from a Client Level Queue that was set up previously.

Refers to removing the message from a Partner Level Queue that was set up previously.

Refers to sending an email notification to User(s). You can also add freeform email addresses (non-Sprinklr users) to send an email notification to.

Refers to sending email notifications to the Users selected based on the Volumetric Condition that must be first set up under the Basic Information of the Condition Section where you can choose the number of messages received in a specific duration to trigger an email notification. You can also add freeform email addresses (non-Sprinklr users) to send an email notification to.

Refers to unassign an assigned message.

Refers to assign a message to either a work queue or user.

Refers to assigning the message based on user/group’s status i.e availability, the number of messages assigned to each assignee, or other conditions such as the channel, account, etc.

Refers to selecting receivers to send automatic alert email.

Refers to selecting receivers to send the automatic alert mobile notification.

Refers to selecting receivers to send SMS messages.

Refers to selecting receivers to send notifications in their UI.

Refers to the descriptive terms (tags) associated with the message; these can be created ad-hoc or within Custom Fields. (See Custom Fields).

Refers to the tone of the message. This could be positive, negative, or neutral.

Refers to the priority of the message. The number of options and the names of each option can be set up within Administration > Settings > Manage Client Priority.

Refers to the status of the message based on a list created within Administration > Settings > Manage Client.

Refers to whether the message is spam or not.

Refers to set capture state.

Refers to automatically tagging a message.

Refers to compute message SLA from now by selecting action.

Refers to set Mark the message as an advocate post.

Refers to the search pattern and take action.

Refers to choose custom fields to set to default.

Refers to set Highlight search terms.

Refers to set Add to UGC as media.

Refers to set Add UGC as a post.

Refers to the Partner Level Inbound Message Custom Fields.

Refers to the Client Level Inbound Message Custom Fields.

Refers to the notification sent on the Mobile App.

Refers to the descriptive terms (tags) associated with the message; these can be created ad-hoc or within Custom Fields (See Custom Fields).

Refers to select an action to block profile.

Refers to adding the message sender to the Client level profile lists that have been set up.

Refers to adding the message sender to the Partner level profile lists that have been set up.

Refers to choosing custom fields to set default.

Refers to the profile properties setup in Partner Level Custom Fields. (See Custom Fields).

Refers to the profile properties setup in Client Level Custom Fields. (See Custom Fields).

Refers to deleting the message.

Refers to hiding the message.

Refers to the action to be taken on a Case such as associate, create, or update.

Refers to setting email notifications to a User group.

Refers to select actions to copy assignee to a Case.

Refers to the date the case is due to be dealt with.

Refers to adding the message to a Queue that has been set up previously.

Refers to removing the message to a Queue that has been set up previously.

Refers to adding a subscriber.

Refers to removing a subscriber.

Refers to whether the message has been archived.

Refers to the user assigned to the Case.

Refers to associate the message to CRM profile.

Refers to the Partner Level Custom Fields. (See Custom Fields).

Select the source from which you want to copy the value.

Select the destination to which you want to set the copied value.

Refers to set and select an application to control the visibility of the message.

Refers to set suggestion actions and create suggestions.

Send Auto-Response To

Refers to set an auto-response to Twitter, Facebook Page, Line, etc.

Refers to set an auto-forward to Twitter, Facebook Page, Line, etc.

Refers to set an auto-waiting to Twitter, Facebook Page, Line, etc.