Sprinklr URL Shortening Capabilities
Updated
Sprinklr provides a Uniform Resource Locator (URL) shortening utility, spr.ly, which combines the functions of existing URL shortening services, such as bit.ly, or ari.ba along with the capabilities suited for an enterprise client’s specific needs.
The following are the advantages of using Sprinklr URL shortening utility, spr.ly.
Benefits | Description |
Efficiency | Automatically shortens naked URL from the back-end, eliminating the copy-paste step involved in the shortening of your URL. |
Branding and Publishing Customization |
You can use the following capability for all your URL branding and URL customization needs:
|
Custom Link Library
|
Create a library of Custom Links which consists of frequently used URLs. A frequently used URL can be a vanity URL, which is set up by a Sprinklr user. For more information on how to set vanity URL, see Add a Vanity URL.
|
Reporting |
|
Web Analytics Integration
|
This functionality is currently unique to Sprinklr. Native Sprinklr shortener seamlessly supports integration with all web analytics platforms, for instance, Coremetrics, SiteCatalyst, Google Analytics. With no manual intervention, compliance rates and accuracy of passing parameters are very high. |
Cost
|
To outshine the increasing spam, large companies need to strengthen their identities in social media and build consumer trust by creating their own branded domains. Creating customized branded domains using URL shortener software may incur a cost. However, these services are included free of cost in Sprinklr. |
URL Shortener, Reporting Widget, and API | Sprinklr URL Shortener can be shared and used in external supporting applications apart from the Sprinklr platform. It can be done by using the short URL widget or a simple REST-based API and create both short vanity URLs or random URLs. |
URL Values
|
Specifies the type of values that can be appended to URLs prior to shortening. URL values are the little snippets of texts added to the end of your URL to help you track the number of visitors or the success of your content on the web. Sprinklr provides the following URL values: |
|
Note Double shortening (that is, having a URL shortener link to another URL shortener link) will always cause issues. In that case, turn off shortening when pointing to an already-shortened link. |
To learn more about setting default URL shortener, see Set Default URL Shortener.
Difference between spr.ly URL shortening and bit.ly
Sprinklr capabilities a URL shortening utility, spr.ly, which combines the functions of the existing URL shortening services, along with capabilities that suit enterprise clients. spr.ly provides an easy way to track both message and link-level analytics. Even though the post will have a shortened link, the report will have the original naked URL. However, bit.ly tracks only the link-level analytics, without providing details on the messages containing that link.
Sprinklr provides a capability called ‘Custom Links’, where a user can provide a meaningful name for their link and use it in their messages across the social media platforms.