Advocacy URL Shortener Integration

Updated 

2 days ago

For each advocacy site, you can set a default URL from our list of URL Shortener partners. You can select an advocacy site and set a default URL shortener to that site. While publishing content on your advocacy site, the shortener is selected automatically. Once your post including a link is published, the link gets shortened with the help of the selected URL shortener that you have set with your advocacy site. Additionally, you can create a reporting widget to track the URL shortener.

Use of this capability requires that Advocacy Marketing be enabled in your environment. To learn more about Advocacy Marketing, please contact your Success Manager. 

To Integrate URL Shortener in an Advocacy Site

  1. Click the New Tab icon Space Add New Tab Icon. Under the Sprinklr Social tab, click Admin Console within Engage.
  2. In the Community window, hover over the Options icon baseline_more_vert_black_18dp.pngalongside an Advocacy Community and select View Sites.
  3. Next to the site you'd like to make changes to, hover over the Options icon baseline_more_vert_black_18dp.png and select Build Site.
  4. In the site dashboard bar, click Overview to navigate to the Overview tab. there are a number of elements that you can edit to make changes to the design of your Advocacy site. For more information, see the Admin Console Overview Tab.
  5. Under the URL Shortener section, select a URL shortener from the drop-down menu for posts published to the advocacy site. For more information about how to add a URL Shortener, see Add a URL Shortener.Advocacy_AdminConsole_Overview_URL_Shortener.png
  6. Click Save in the bottom right corner. Once you publish your advocacy site, you can start using the URL Shortener.

To Publish Content on Your Advocacy Site with an URL Shortener

  1. Click the Publishing Options icon Space Quick Publish Icon in the top right of the navigation bar and select Create Post from the drop-down.
  2. In the Create Post window, search and select the required Advocacy account(s) in the Accounts field. You can also use Advanced Search to narrow your searches by a series of different filters.

    Note

    1. The Preview of the post will be enabled in the right pane. This will allow viewing a preview of how your post will appear on the Advocacy Site before publishing.
    2. Mobile preview is not available for Advocacy.
    3. You can Pin your favourite and frequently used Account(s) and Account Group(s). You will not have to go through the hassle of adding the same account every time you publish a post. This will lead to quick publishing and increase efficiency. For more information, see To Pin Accounts.
  3. Select the Type of Message you want to publish from the drop-down menu. 
  4. Enter the details of the fields based on the selected message type. 
  5. Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default.
  6. Select URL Shortener to shorten every link that you paste in your message. This helps you make the most of the character limit.Publisher_Advocacy_URL_Shortener.png
  7. Fill the remaining details as desired. For more information, see Publish to Your Advocacy Site.
  8. Click Post to publish your post in the bottom right corner.

To Track the URL Shortener

  1. Click the New Tab icon Space Add New Tab Icon. Under the Sprinklr Social tab, click Reporting within Analyze.
  2. Click the Dashboard Menu icon baseline_menu_black_18dp.png to open the left-side menu and select the dashboard on which you'd like to create a widget.
  3. In the Reporting Dashboard window, click Add Widget in the top right corner or in the middle of the page (if no widgets have been added).
  4. Enter a Widget Name to display at the top of the widget and enter the Widget Description of your Widget. You can also add a video in the description.
  5. Select the Data Source as Advocacy from the drop-down menu for your widget. 
  6. Under Select a visualization for your widget, select a chart type for your Widget from the drop-down menu. 
  7. Under What would you like to plot on your widget?, add Metrics/Dimensions for your Widget. Click Screen Shot 2018-06-08 at 2.40.26 PM.png Bulk add metrics/dimensions to select both Metrics and Dimensions. Metrics and Dimensions will be shown in groups so that you to easily identify relevant metrics and dimensions. 
  8. In the Add a Metric or Dimension pop-up window, choose the following Dimension and Metrics from the drop-down menu to track the click counts:
    • Click Count Trend
    • Click Type
    • Shared Post on Channel
      Advocacy_Reporting_URL_Shortener.png
  9. Fill the remaining details as desired. Click Add to Dashboard in the bottom right corner to add your widget to your dashboard.

Note

The post might not have shortened URL in advocacy platform but once they are posted on the social network, the URLs in the post would be shortened. 

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