Other Paid Rule Use Cases

Updated 

6 months ago

This article will cover examples of the following use cases for Paid Rules:

  1. Stopping ads containing red flag keywords from running

  2. Notifying users if an ad is disapproved by native channels

  3. Notifying users if a Paid Initiative is missing an end date

  4. Notifying users if an ad is active but not spending

  5. Pausing an ad from running at a speficied time

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Manage Rules within Optimize.

  2. In the top-right corner of the Rule Engine window, click Create New Rule.

  3. On the New Rule window, provide the rule details and click Next.

  4. On the Rule Builder window, click the Addition icon and set the Conditions and Actions. For more information, see here.​

This Rule should help manage risk by pausing any ads don't match the brand's language standards.

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Example of how this Rule can be built:

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Condition & Action Details:

Name

Type

Section

Entity

Operator

Value

Connections

Ad Contains Red Flag Keywords

Condition

Properties of the Ad Variants

All Text in Ad

Contains

Red Flag Keywords

If Yes: Pause & Notify Team

Pause & Notify Team

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

-

Set Email Subject

Set

Ads Contains Red Flag Keywords

Control Properties of Ad Variants

Rule Note Tags

Merge

Ads Contains Red Flag Keywords

Pause Ad

​

Note:

  • To learn how to build a Keyword list and which areas of the ad can be compared against Keyword Lists in the condition, see here.

  • The example in the screenshot also tags the ad with a Custom Field to help identify it more easily.

This Rule will help ensure you are notified of ad disapprovals in native

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Example of how this Rule can be built:

​

Condition & Action Details:

Name

Type

Section

Entity

Operator

Value

Connections

Ad is Disapproved

Condition

Properties of the Ad Variants

Ad Variant Status

Is

Disapproved

If Yes: Tag & Notify Team

Tag & Notify Team

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

-

Set Email Subject

Set

Ad Disapproved by Channel

Control Properties of Ad Variants

Rule Note Tags

Merge

Ad Disapproved by Channel

​

Note: The example in the screenshot also tags the ad with a Custom Field to help identify it more easily.

This Rule will help you to identify Paid Initiatives which are missing End Dates, which will help you to control budgets.

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Example of how this Rule can be built:

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Condition & Action Details:

Name

Type

Section

Entity

Operator

Value

Connections

PI has no End Date

Condition

Properties of the Paid Initiatives

Paid Initiative End Date

Between

2020-01-01 00:00:00 &

2050-12-31 23:59:59

If Yes: Remove "No End Date" Tag

If No: Tag & Notify Team

Remove "No End Date" Tag

Action

Control Properties of Paid Initiatives

Rule Note Tags

Remove

Campaign does not have End Date

-

Tag & Notify Team

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

-

Set Email Subject

Set

Campaign does not have End Date

Control Properties of Paid Initiatives

Rule Note Tags

Merge

Campaign does not have End Date

​

Note:

  • The example in the screenshot also tags the ad with a Custom Field to help identify it more easily

  • That tag is removed when the conditions no longer apply

  • The conditions can't specify that an end date is actually missing, so instead the condition looks for end dates not between now and some time in the distant future.

This Rule will help identify any ads that are having issues with spending so that you can take action on then

​

Example of how this Rule can be built:

​

Condition & Action Details:

Name

Type

Section

Entity

Operator

Value

Connections

Ad is active

Condition

Properties of the Paid Initiatives

Paid Initiative Status

Is

Active

If Yes: Spend is 0

Properties of the Ad Sets

Ad Set Status

Is

Active

Properties of the Ad Variants

Ad Variant Status

Is

Active

Spend is 0

Condition

Metric Properties of the Ad Variants

Spent

Equals

0

If Yes: Tag & Notify Team

Tag & Notify Team

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

-

Set Email Subject

Set

Ad Live but not Spending

Control Properties of Ad Variants

Rule Note Tags

Merge

Ad Live but not Spending

Note: The example in the screenshot also tags the ad with a Custom Field to help identify it more easily.

​

This Rule will pause certain ads on a specified date then unpause them at another speicifed date.

​

Example of how this Rule can be built:

​

Condition & Action Details:

Name

Type

Section

Entity

Operator

Value

Connections

Ad to be Paused

Condition

Properties of the Ad Variants

Rule Note Tags

Is

Ad to be Temporarily Paused

If Yes: Pause on [Date 1]

Pause on [Date 1]

Condition

​

Conditions Applicable to Time

Date

Greater Than

[Date 1]

If Yes: Pause & Notify Team

​

Date

Less Than

[Date 2]

Pause & Notify Team

​

​

​

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

Then: Activate on [Date 2]

Set Email Subject

-

Ad has been Temporarily Paused

Control Properties of Ad Variants

Rule Note Tags

Merge

Ad has been Temporarily Paused

Rule Note Tags

Remove

Ad to be Temporarily Paused

Activate on [Date 2]

Condition

Control Properties of Ad Variants

Condition

Is

Ad has been Temporarily Paused

If Yes: Activate & Notify Team

Conditions Applicable to Time

Date

Greater Than

[Date 2]

Activate & Notify Team

Action

Control the Approval Properties of the entities and/or send emails

Send Email Notification

-

Persona: Ads Media Practitioner

-

Set Email Subject

-

Ad has been Reactivated

Control Properties of Ad Variants

Activate Ad

Rule Note Tags

Remove

Ad has been Temporarily Paused

Note: Strongly recommend tagging the ads you want to temporarily pause with a Custom Field and use that in the first condition, otherwise the Rule could pause all ads. Alternatively, have some way of filtering the ads, i.e. "Paid Initiatiive Name Contains..."

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