Sprinklr's latest release offers a number of exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

Ads Composer

Ads Composer | Ability to Add Pin Title for Pinterest Ads

While building a Pin or Video ad creative for your Pinterest campaign, you can now add a compelling title to your creative prior to publication. The Title field is available for all the Pinterest objectives. The first 30 characters in the title are what will usually show up in the feeds and each title will have a limit of 100 characters. This field is also available while creating a Pinterest ad creative in the Creative Library.

Ads Composer | Configure Google Campaign Manager on Existing Creatives

While creating a campaign within Ads Composer, you can now configure Campaign Manager on the creatives that have already been configured with Campaign Manager. Note that a new Post Id will be generated once the Google Campaign Manager is configured on the existing creative. This functionality will also be available within the Ads Manager.

Ads Composer | New Top Snap Video Specs for Snapchat Creatives

While building a Top Snap video ad for your Snapchat campaign, you can now upload videos between 3 to 180 seconds in length and up to 1 GB of video file size. This will allow you to use substantially longer videos for your ad creatives. The same is also possible from the Ads Manager for Top Snap video creatives.

Ads Composer | Promote Tweets of Third-Party Brands

You can now promote tweets of third-party brands in Sprinklr, without having to add their Twitter handles within the Sprinklr platform. After the third-party Twitter handle gets whitelisted for this capability, the brand’s tweets can be accessed from Ads Composer and Ads Manager and promoted on their behalf.

Ads Composer | Ability to Customize Website URL using Facebook Placement Asset Customization

You can now customize the Website URL of your Facebook ad creative for different placements on enabling Placement Asset Customization. This is also available for all the objectives and post types that support Placement Asset Customization within Ads Manager.

Ads Composer | Ability to Set Placement Asset Customization for Facebook Post Engagement Objective

You can now enable Placement Asset Customization while building creatives for your Facebook Post Engagement campaigns. This will allow you to tailor your ad creatives for different placements from the Ads Composer and Ads Manager.

Ads Composer | Ability to Set Website URL with Facebook Language Customization

While customizing a Facebook ad creative to deliver in multiple languages, you can now specify a language-specific Website URL you want to promote for each language. This is available for all the objectives that support Language Customization.

Ads Composer | Apply Web Analytics to URL Tags for Facebook Product Catalog Sales and Store Visits Objectives

You can only apply Web Analytics to URL tags for Facebook Store Visits and Product Catalog Sales ads in Ads Composer. For each creative that you are building, you will have a field to select web analytics that will be applied to the URL Parameters (previously, URL Tags) field within Advanced Configuration. The same is also applicable for Collection Ads of any ad objective excluding App Install. You can also apply web analytics from the Ads Manager for ads with the above-mentioned criteria.

Ads Composer | Migration of Twitter Ads API Version to V6

Twitter has migrated its Ads API to V6 with a focus on consistency and improving the developer experience. The updates of this migration will reflect within the Sprinklr campaign creation and reporting workflows. For a detailed summary of the updates, see Ads API Version 6.

Ads Composer | Audience Targeting Enhancement for Facebook Special Ad Category

While creating Facebook Special Ads Category campaigns, you will now get only compatible interest-based targeting options to maintain parity with native. This capability will also be available in Ads Manager.

Ads Manager

Ads Manager | Configure Smart Rules for Ad Entities

Sprinklr now allows you to configure Smart Rules within Ads Manager for Social Listening Topics, Sports Events, and Live Weather Insights. Smart Rules can be used to predefine the content and activate campaigns using Smart Rules when market trends are favorable. This capability will not only save your time but also enhance your overall advertising strategy.

Ads Manager | Ability to View Poorly Performing Ads in a Customized Column

In Ads Manager, you can now view responses of poorly performing ad variants in a customized column. The Poorly Performing Ad column configuration will allow you to easily detect ad variants that are not performing well. It uses an AI algorithm that looks at historical and current performances of ads by a particular brand. The algorithm then identifies the ones that are not performing well based on their absolute performance and performance trends.

Ads Manager | Improved Macro Application Workflow

We have now improved the behavior of applying macro(s) to reduce the risk of accidentally applying them to a large number of entities. You will get a Confirmation pop-up while applying a default macro(s) to all the filtered ad entities within the Ads Manager. You will also be notified about the number of entities that are going to be impacted by the Macro(s).

Ads Manager | Immediate Ad Scheduling Validation on Changing Ad Status from Draft/Paused to Active

If Ad Scheduling is applied to an Ad/Ad Set and its status is being changed from Draft/Paused (according to the Ad Scheduling setup, the entity should be paused) to Active, then the ad entity will remain paused. You will also receive an error stating that the ad is scheduled for the future and will be activated once it reaches the start date and time. In addition to this, the frequency at which Ad Scheduling and Dayparting is updated for each channel has also been reduced to 5 minutes.

Ads Manager | Added Pacing Metrics Columns

We have added a number of pacing metrics columns to help you better understand the performance of your ad entities within Ads Manager. These metrics will drive more relevant analysis and greater actionability. The added column metrics are:

• Paid Initiative Pacing Spent

• Paid Initiative Pacing Deviation Rate (Percentage)

• Paid Initiative Pacing Yesterday Spent

• Ad Set Pacing Deviation Rate (Percentage)

• Ad Set Pacing Yesterday Spent

• Ad Set Pacing Spent

• Ad Set Lifetime Pacing Deviation

Audience Manager

Audience Manager | Ability to Expand Twitter Audience

While creating Twitter audiences within the Audience Manager, you can now expand the reach of campaigns by targeting users who are similar to those that are already targeted across all non-demographic targeting types. The audience expansion will be based on behavior, events, followers, interests, keywords, and TV targeting. This capability can also be accessed from Ads Composer, Ads Manager, Ads Import, and Quick Ad Publish. You can choose from the following levels of expansion:

• Defined - It includes closest users related to the explicitly selected audience.

• Expanded - It includes users from the Defined audience as well as an additional group of users that is somewhat related to the original selection.

• Broad - It includes users from both the Defined and Expanded audiences as well as an additional group of users that is loosely related to the original selection.

Audience Manager | Campaign Based Facebook Lookalike Audiences

While creating a Facebook Lookalike Audience within Audience Manager, you now have the ability to select the targeting source type as Paid Initiatives and Ad Sets. This capability uses the audiences from your previous or current paid initiatives or ad sets that are optimizing for conversions. You cannot perform this directly on Facebook as it is only available via their API and not within the user interface. Note that to create a lookalike audience, you need campaigns or ad sets that have achieved at least 100 unique optimization goals.

Click to know the campaign conversion types that are eligible for Lookalike Audiences:

• Link Clicks

• Offer Ads

• Page Likes

• Canvas App Installs

• Event Responses

• Post Engagements

• Website Conversions

• Mobile App Install

• Mobile App Engagement

• Video Views

Audience Manager | Showing Facebook Video Thumbnails Even After URL Expires

While creating Facebook Video Engagement Custom Audience, the Video Thumbnails will now be saved within Sprinklr so that it can be shown even after the URL expires.

Pacing Groups

Pacing Groups | Support for Additional Currencies in Pacing Groups

While creating a new Pacing Group, you can now set the total budget you want to track across campaigns in Latin American currencies. This will allow you to apply Pacing Groups to campaigns using the same currency in Ads Composer, Ads Manager, and Bulk Ads Import. Following are the newly added currencies for your Pacing Group budget:

• Argentine Peso

• Mexican Peso

• Brazilian Real

• Chilean Peso

• Colombian Peso

• New Taiwan Dollar

• Philippine Peso

• Peruvian Nuevo Sol

Naming Conventions

Naming Conventions | Ability to Create Naming Conventions for Audience and Creatives

You now have the ability to create Naming Conventions for Audience and Creatives. This will allow you to automate the naming of audiences and creatives built in the Audience Manager and Creative Library, respectively, using standard dimensions and custom fields. You can also select a naming convention while creating a new target audience and ad creative in the Ads Composer workflow.

Tools and Settings

Lead Forms | Ability to Create LinkedIn Lead Forms

You can now create LinkedIn Lead Forms or clone/edit the existing ones directly within Sprinklr for your Lead Generation campaigns. LinkedIn Lead Forms allow you to collect leads from your LinkedIn ads and come pre-filled with LinkedIn profile data on potential leads. You can also create and attach the lead forms to new Lead Generation LinkedIn campaigns in the Ads Composer and Ads Manager workflows.

Creative Library

Creative Library | Updated LinkedIn Post to be Reflected in Sprinklr

Any changes made natively on existing LinkedIn Image, Carousel, or Video posts created from Sprinklr will now be reflected within the Creative Library. You will also have an updated preview of the post within Ads Manager.

Creative Library | Additional Creative Export Formats with Placement Previews

In addition to the EXCEL file format, you can now export your creatives in PDF, PPT, and PNG formats as well from the Creative Library. You can also select the placements for which you want to have previews included in your export file. For example, Facebook creatives can be exported to include the Facebook Stories placement preview in a PDF format.

Ads Reporting

Ads Reporting | Suggestions while Creating a Widget

In order to provide you with great user experience, we have now enabled suggestion pop-ups to help you while creating a widget or dashboard within Ads Reporting. These pop-ups will suggest you about the caveats or limitations related to the metrics or dimensions that you are using. Along with the pop-ups, you will also get hyperlinks to articles further explaining the caveats and limitations.

Ads Reporting | Ability to View Reporting on LinkedIn Reactions

LinkedIn reactions are a set of lightweight expressions that offer a way to easily participate in conversations and communicate with your network on LinkedIn. Using the LinkedIn Reactions metric in Ads Reporting, you can now view the total number of positive reactions (Like, Celebrate, Love, Insightful, and Curious) received on your sponsored posts. You can also use this metric in optimization features (Smart Budget, Rule Engine, Pacing Groups, etc.) and as a customized column in the Ads Manager.

Ads Reporting | Additional Google Analytics Dimensions

We now support an additional Google Analytics dimension that can be used within Ads Reporting. Given below is the dimension name along with its description:

• Page Title - The title of the page. Multiple pages might have the same page title.

Ads Reporting | Updated Metrics Symbol

We have updated the symbols for each type of metric to avoid any confusion and for easy visibility. The updated symbols for each metric type are:

• Channel & Common Metrics - You will see respective channel icons for these metrics. For example, for the Paid Initiative Lifetime Reach metric supported for Facebook and Twitter, both Facebook & Twitter icons will be shown.

• Sprinklr Metrics - You will see the Sprinklr icon for these metrics, for example, Pacing metrics. Note that these metrics belong to our value-added features.

• Custom Metrics - You will see this icon    for Custom metrics.

Ads Reporting | Ability to Use Additional Metrics with Dynamic Creative/Placement Asset Customization Breakdowns

You now have additional metrics to view reporting data while breaking down reports using Facebook Dynamic Creative/Placement Asset Customization dimensions. The following are all the supported metrics for Dynamic Creative/Placement Asset Customization reporting breakdowns:

Ads Reporting | Ability to Breakdown Reports based on Facebook Business Locations

You can now breakdown your reporting data by Facebook Business Locations in Ads Reporting. The Facebook Business Location dimension will allow you to view insights by breaking down performance with respect to different business locations.

Ads Reporting | Support for New Snapchat Metrics and Breakdown Reporting Dimensions

You now have the ability to breakdown your reporting data using Snapchat breakdown reporting dimensions. This will allow you to view the breakdown of a particular measure by its category for a specified date range.

Click to view the Snapchat breakdown reporting dimensions

• Snapchat Country - Breakdown data by the country targeted.

• Snapchat Region - Breakdown data by the region/city targeted.

• Snapchat DMA - Breakdown data by the demographics targeted (moms, household income, parents, etc.)

• Snapchat Gender - Breakdown data by the gender targeted.

• Snapchat Age Bucket - Breakdown data by the age group targeted.

• Snapchat Interest Category - Breakdown data by the interest category (sports fans, comedy fans, etc.) targeted. 

• Snapchat Interest Category ID - Breakdown data by the ID of the interest category targeted. 

• Snapchat Operating System - Breakdown data by the device operating system (Android, iOS, etc.).

• Snapchat Device - Breakdown data by the device make.

• Snapchat Device Model -  Breakdown data by the device model.

We have also added two new metrics that are selectable when any of the Snapchat breakdown dimensions is selected.

Click to view the new reporting metrics

• Snapchat Impression Composition: Percentage of impressions served to the breakdown category selected. Please plot a breakdown dimension with this metric.

• Snapchat Unique Composition: Percentage of people served (unique impressions) to the breakdown category selected. Please plot a breakdown dimension with this metric.

Ads Reporting | Notification on Using a Non-Priority Breakdown Dimension for Fetching Retroactive Data

On using a non-priority breakdown dimension (a dimension that has a low frequency for fetching data) to view reporting data, you will now receive a notification stating that the dimension hasn’t been used before along with the expected delay to re-fetch data for the past year. For example, on selecting the Facebook Business Location dimension, you will receive a suggestion in your widget that the data sync will take up to 3-4 hours.

Ads Reporting | All Metrics and Dimensions Visible with Compatibility Check

While creating a widget to view reporting data in Ads Reporting, all the metrics and dimensions will now be visible for selection without any filtering. You will also find certain metrics and dimensions disabled for selection with appropriate messages stating their incompatibility with the already selected metric/dimension. For example, on selecting the LinkedIn Country dimension, you cannot select the Facebook Link Clicks metric as it is incompatible with the selected dimension.

Ads Reporting | Added New Snapchat Video Views Metrics

You can now view the reporting data for Snapchat video views using the following newly added metrics:

• Snapchat 2 second video views (View Time only) - The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time, not including swipe ups.

• Snapchat 15 second video views - The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it is shorter than 15 seconds, or a swipe up action on the ad.

You can also use these metrics in Ads Manager, Smart Budget Allocation (Optimization Goal), and Rule Engine.

Ads Reporting | Ability to Report on Google Analytics in Google Analytics Account Timezone

While viewing reporting data using Google Analytics metrics and dimensions, the data will now populate in the respective Google Analytics account timezone. This will allow you to accurately report on the Google Analytics metrics in the set account timezone. The timezone within your Google Analytics account denotes the day boundary for your reports irrespective of where the data originates. The reporting data will also be fetched in the Google Analytics account timezone within the customized columns of Ads Manager.

Ads Reporting | Support for Reporting on LinkedIn Custom Conversion Metrics

You can now perform reporting on LinkedIn custom conversion metrics in Ads Reporting. This will provide you with better ad reporting based on tracked conversions. You will find different metrics for each conversion event in the format — LinkedIn {Pixel Type} {Metric} ({Conversion Name}), for example, LinkedIn Add To Cart Spent (Evoltoborus). These metrics can also be used in Ads Manager and Smart Budget Allocation (Optimization Goal).

Ads Reporting | Updated Reporting Widget View for Unavailable Data

While plotting a reporting widget within Ads Reporting, the rows with unavailable data will now appear as No [Dimension Name] Present, keeping the total number of available data rows intact. For example, if you are creating a widget using the Paid Initiative Sprinklr Campaign dimension and the same is not present in the row, then the row data will appear as No Paid Initiative Sprinklr Campaign present.

Ads Reporting | External Shared Dashboard Now Made Generally Available for All Users

We have now made externally sharing of reporting dashboards generally available for all users. You can now share the dashboards with anybody via a shareable link. The person with whom you are sharing the dashboard does not require a license or seat in Sprinklr to view the dashboard. This capability is available for Reporting, Advocacy Reporting, Explorer, Listening, and Benchmarking dashboards.

Ads Reporting | Disable Dashboard Cover Page Export

While exporting the reporting dashboard, you now have the ability to Enable/Disable the export of the reporting Dashboard Cover. This capability is also available within Engagement Reporting, Care Reporting, and Marketing Reporting.

Rule Engine

Rule Engine | Ability to Create Paid Sports Rules for Golf

You can now configure Paid Sports rules for Golf to trigger an event based on a set of conditions. You can select from the following Golf rule conditions to take a particular action:

• Golf Tournament

• Golf Event

• Golf Player

• Golf Round Number

Rule Engine | Restructured Auto Boost Rule Actions

We have restructured the actions of Auto Boost Rules to make it easier for usability and selection. All the existing rules will be migrated to this new structure. The following changes can be seen while creating an Auto Boost rule in Rule Engine:

• Added the action category — Actions To Create ad, where you will have to select an Ad Account. You can then use the following child actions to:

  • Create Ad with Existing Paid Initiative and Ad Set

  • Create Ad with Existing Paid Initiative and New Ad Set

  • Create Ad with New Paid Initiative

• The Select Budget and Targeting for your Ad action will now be separate action items within the following child actions:

  • Create Ad with Existing Paid Initiative and New Ad Set

  • Create Ad with New Paid Initiative

• Renamed Governance actions for the AutoBoost Rules action category to Actions To Send Notification.

• Renamed the Email action within Actions To Send Notification to Send Email Notification.

Accounts

Accounts | Ability to Change Facebook Ad Account Profile Picture

You can now change the profile picture of your Facebook Ad Account within Sprinklr as using the Admin’s profile picture may appear unprofessional in some cases.

Digital Asset Management

Digital Asset Management | Updated Field Names for Twitter Cards

To maintain parity with native, we have updated the field names for Twitter Cards within Digital Asset Management. For example, Thanks Text in Video Conversation Card is now Thank you text, Website Title in Website Card is now Headline, etc.

Quick Publisher

Quick Publisher | Ability to Use Organic Video Posts in LinkedIn Ads

You can now use organic video posts in LinkedIn ads by providing a Call to Action (CTA) and a Website URL within the ad. This can be achieved while building your organic video post with a CTA and landing page URL from the Quick Publisher. You can then use this post in your ad while composing a LinkedIn campaign from the Ads Composer. Note that the creation of an organic video post is not supported in the Creative Library or Ads Composer.

Web Analytics

Web Analytics | Ability to Use Channel IDs for Pinterest Web Analytics Profile

While creating a Web Analytics Profile in Sprinklr, you can now use Ad Variant Channel Id, Paid Initiative Channel Id, Ad Set Channel Id, and Post Channel Id as Variable(s) in your Web Analytics string for Pinterest ads. This will allow you to publish an ad on Pinterest using Channel ID in web analytics from Ads Composer and Quick Ad Publish. You can also use these web analytics profiles while manually applying them from the Ads Manager.

Global Editorial Calendar

Global Editorial Calendar | Support for a Timeline View of Paid Initiatives

You can now view all your Paid Campaigns within a centralized Timeline View of the Global Editorial Calendar. This will allow you to monitor both your Paid and Organic campaigns from a single place and drive collaboration across your Advertising and Marketing teams. You will also have standardized reporting templates to view organic & paid performance for a campaign.