Sprinklr's latest release offers a number of exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below! 

Channel Specific Release Notes

iOS 14 Changes and Impact

Ads Composer | Apple iOS 14 Changes and Impact on Snapchat Ad Campaigns

As a result of Apple’s iOS 14 changes due to its new App Tracking Transparency (ATT) framework, we have now adjusted our solutions in Sprinklr to ensure that you are able to create and report on Snapchat campaigns that are compliant with the new framework. This will enable you to continue delivering your personalized ads while remaining compliant with Apple’s new privacy framework. To learn more about the changes, see All About iOS 14 Changes.

Ads Composer | Apple iOS 14 Changes and Impact on LinkedIn Ad Targeting

As a result of Apple’s iOS 14 changes due to its new App Tracking Transparency (ATT) framework, you will no longer be able to use Member Interests and Traits (for AND and Exclude ad targeting operations) with a contact list, contact marketing automation list, or website retargeting segments due to privacy updates on LinkedIn. Keeping the updates in mind, we have also adjusted our solutions in Sprinklr to ensure that you are able to create campaigns that are compliant with the new framework. This will enable you to continue delivering your personalized ads while remaining compliant with Apple’s new privacy framework. To learn more about the changes, see All About iOS 14 Changes.

Ads Composer | Apple iOS 14 Changes and Impact on TikTok App Install Campaigns

As a result of Apple’s iOS 14 changes due to its new App Tracking Transparency (ATT) framework, we have now adjusted our solutions in Sprinklr to ensure that you are able to create and report on TikTok App Install campaigns that are compliant with the new framework. This will enable you to continue delivering your personalized ads while remaining compliant with Apple’s new privacy framework. To learn more about the changes, see All About iOS 14 Changes.

Ads Reporting | Apple iOS 14 Changes and Impact on Facebook Reporting

As a result of Apple's iOS 14 changes due to its new App Tracking Transparency (ATT) framework, we have now adjusted our solutions in Sprinklr to ensure that you are able to report on Facebook campaigns that are compliant with the new framework. Since we need to rely on data from Apple's SKAdNetwork API to report on iOS 14 campaigns, we will ensure to provide the best possible reporting experience while remaining compliant with Apple's new privacy framework.

Ads Composer

Ads Composer | Apply Web Analytics to Existing Facebook Ad Posts

On selecting an existing Facebook ad post to reuse in a campaign, you can now apply a Web Analytics profile to the post within Ads Composer and Ads Manager. This will allow you to save time and avoid mistakes by reusing a post (without losing its previous engagements) and changing the web analytics profile without having to change the URL manually. Additionally, you can now select a Web Analytics profile while Boosting a Facebook post or configure an action to automatically apply Web Analytics from Auto Boost Rules.

Ads Composer | Ability to Add CTA and Website URL to Existing Instagram Posts

While promoting an Instagram post from Ads Composer, Ads Manager, or Ads Pivot, you can now select an existing post and add a Call to Action (CTA) along with the Website URL you want to promote. This will allow you to amplify your Instagram posts with actionable CTAs and direct users to engage with your ad. You can also add CTA and Website URL while boosting an existing Instagram post from the Engagement Dashboard or configuring an Auto Boost Rule action.

Ads Composer | Auto Translate for Facebook Dynamic Language Customized Ads

While composing a Facebook Language Customized Ad, you can now directly translate the details of your ads from the default language using auto-translate. Once the primary language details are filled in, you can click Translate, and details from the default language will be converted to the current language. Using automatic translations, you can reach more people in their preferred language without adding translations manually. This capability is also available within Ads Manager and Creative Library.

Ads Composer | Run Automated App Ads for Facebook App Install Campaigns

You can now create Facebook Automated App Ads for your App Install campaigns within Ads Composer. Automated App Ads leverages powerful machine learning to automatically optimize your campaigns across creatives, audience, optimization, and deliver high-value conversions with less effort.

Ads Composer | Increase Average Frequency for Facebook Reach and Frequency Campaigns

You can now increase the average frequency of your Facebook Reach and Frequency campaigns by checking the box alongside Increase Average Frequency within Ads Composer and Ads Manager. This will allow you to increase the average number of times that people in your target audience see your ads during the campaign lifetime and level out the frequency distribution for your campaign.

Ads Composer | Migration of TikTok Marketing API to Version 1.2

Due to the migration of TikTok API from version 1.1 to 1.2, tentatively on June 17, 2021, we have made several changes in Sprinklr to be aligned with the platform and provide you an uninterrupted user experience. You will find the following updates in Sprinklr:

• Ad Publishing: While uploading creative assets, you will now get an error if the file name already exists in the Creative Library. For existing creative assets, the system will check for duplicate file names and append timestamps to the duplicated file name.

• Reporting: You will be able to filter by Ad Name, Ad Id, Ad Group Name, Ad Group Id, Campaign Name, and Campaign Id.

Ads Composer | Conversion Domain Field for Facebook Catalog Sales Campaign

While composing a Facebook Catalog Sales campaign within Ads Composer, you will need to provide the Conversion Domain (the domain that you have set in Facebook’s event manager) within Advanced Configuration. Note that the domain field will only be available if you have selected Conversion Events as the optimization goal.

Ads Composer | Enhanced Parity with Native for Facebook Ads

We have added several Placements, Call to Actions (CTA), and Attribution Windows within Sprinklr to ensure that we maintain parity with Facebook and provide a seamless customer experience.

Ads Composer | Enhanced Parity with Native for Snapchat Ads

We have added the following Ad Attachments/Post Types within Sprinklr to ensure that we maintain parity with Snapchat and provide a seamless customer experience:

Ads Composer | Ability to Use Custom Metrics as Cost and Rate Benchmarks

You can now select custom metrics as Cost and Rate Benchmarks for your campaign to assess its performance accurately by comparing your metrics with the benchmark. You will need to ensure that the custom metric name contains 'Cost per' or 'Rate' as a unique keyword to use as a Cost and Rate Benchmark, respectively. Additionally, you can also select 3rd party integration metrics as cost and rate benchmarks.

Ads Composer | Support for Twitter 15s Video Views Optimization Bidding Metric

You can now optimize your Twitter Video Views campaigns within Ads Composer and Ads Manager based on the total number of views where at least 15 seconds of the video was viewed. The 15s View bidding metric is only available with Automatic Bidding for ad accounts having access to the SHORT_FORM_VIDEO_COMPLETION capability. Additionally, you can use the Twitter Video Views 15s metric within Ads Reporting to view insights. You can also use this optimization bidding metric in Bulk Imports.

Ads Composer | Ability to Exclude Skippable Ads from Facebook Ad Sets

While composing Facebook Ads within Ads Composer, you can now manage your Ad Sets to include or exclude skippable ads using the Exclude Skippable Ads in this Ad Set option. By default, your Ad Sets will include skippable Ads. You can only exclude skippable Ads while manually editing your placements with In-Stream Videos as a Platform Position. This capability is only supported for Brand Awareness, Reach, Traffic, Post Engagement, Video Views, Lead Generation, Conversions, and Catalog Sales objectives. You can also exclude skippable ads from your Ad Sets via Ads Manager and Ads Pivot.

Ads Composer | Enhanced Parity with Native for Facebook, Snapchat, and Pinterest Campaigns

We have introduced several Call to Actions, Optimization Goals, and Bidding Strategies across Facebook, Snapchat, and Pinterest campaigns to maintain parity with native. Following are the channel-wise updates:

Ads Composer | Conversation Control for Promoted Tweets and Twitter Posts

While building your Twitter ad creatives within Ads Composer, you can now control the conversation settings for Promoted Tweets and Posts and choose who can reply to your tweets. You can set your conversation control to Everyone, People you follow, or Only people you mention so that you can have more meaningful conversations with your customers and avoid unwelcome replies. This capability is also available within the Creative Library, Ads Manager, and Bulk Import.

Ads Composer | Ability to Track Snapchat App Id

While composing a Snapchat campaign within Ads Composer or Ads Manager, you can now select a Snap App ID to track and report on app conversions resulting from your ads. App events tracking via Snap App ID unlocks several benefits such as Mobile App Custom Audiences.

Ads Composer | View Title for Pinterest Carousel Posts in Preview

While building a Pinterest Carousel Post within Ads Composer, you can now view the Title for each carousel in the creative preview. This will help you easily recognize your image within the carousel. Note that if the Title is not present, the Description will be shown as the fallback. This update will also reflect across the Creative Library and Ads Manager.

Ads Composer | Ability to Select Start and End Date Timezone for Pinterest Campaign/Ad Sets

You can now use the Timezone selector to select the desired timezone for your Pinterest Campaign/Ad Sets Start and End Date within Ads Composer. Once you have created the Pinterest campaign, the changes will reflect in the account timezone in Ads Manager. Note that Pinterest always considers the account timezone as UTC.

Ads Manager

Ads Manager | Ability to Set Outbound Post Properties for Ad Posts

You now have the ability to tag outbound custom properties for Facebook, Twitter, LinkedIn, Pinterest, and LINE ad posts within Ads Manager. Tagging outbound custom properties will allow you to categorize your ad posts and view their performance according to your customized business logic. You can also tag custom properties for multiple posts at once using Ads Manager Macros and Bulk Import.

Ads Manager | Ability to Save Boards from Dashboard Header

You can now save your Ads Manager configuration as a board directly from the dashboard header. This eliminates any complex navigations that were hindering your daily productivity and provides a simple and consistent user experience. You can make any changes to the columns, sorting, width, etc., and Save or Revert the configuration from the header. On making changes to a saved board, you will have the options to Update, Save as New, and Revert. Additionally, you can access all your Recent Boards within the Board switcher menu.

Ads Manager | Enhanced Ads Macro Configuration

We have made the following enhancements to the Ads Macros configuration window within Ads Manager and Ads Pivot for better control while applying macros:

• While setting the macro actions, you can now check the Value Required While Applying option to make certain macro actions mandatory; without which users cannot apply the macro.

• You can now check the Ask user for confirmation before applying this macro option to allow users to reconfirm the actions each time the macro is applied.

• You will now have a Sharing and Visibility section where you can configure the visibility preferences for Workspaces and Users/User Groups. The existing macros will default to the workspace it was configured in.

• You can now define the Macro Action Only permission within Ads Manager roles to establish the following restrictions:

  • Users will not be able to edit the macro name or other input fields.

  • Users will not be able to build, clone, edit, or delete macros.

  • Users can only fill in the required input fields while applying the macro and cannot make edits to the actions.

  • Users will only have the Apply and Cancel actions.

• The optional Save As field will now appear at the top labeled as Name for every configuration.

Ads Manager | Ability to Export Ad Entities from View and Edit Pane

You can now take an export of your ad entities directly from the View and Edit pane of the Ads Manager. The Export option will export only the selected entities in the navigation pane of View and Edit. This will allow you to avoid duplicative work by having to leave the Edit pane to reselect entities and take an export as opposed to exporting from your current view itself. Note that if no entity is selected, then all the entities open in the navigation pane will get exported.

Ads Manager | Ability to Set Dayparting at Half Hour Intervals

In addition to the existing hourly intervals, you can now schedule your ads for different times of the day at half-hour intervals for Sprinklr dayparting across all channels. Note that this is only available for dayparting managed via Sprinklr. For TikTok, you can set half-hour intervals at the Ad Set level and the dayparting will be managed natively by the channel.

Ads Manager | Auto Apply Strategy Group CPA as Cost Benchmarks

On applying a Strategy Group to an Ad Campaign, the Target CPA will now automatically get applied as a Cost Benchmark to the Campaign and its underlying Ad Sets and Ads. This will allow you to assess the ad entity performance by comparing your metrics against the CPA value. The Strategy Group based cost benchmarks will also get applied to any newly created Ad Sets or Ads in the future.

Ads Manager | Budget Pacing Visualization Bar for Missing Scenarios 

We have added the Budget Pacing visualization bar for Lifetime Budgets in the following scenarios where it was previously unavailable:

• Facebook CBO (Budget Optimization) campaigns with Lifetime Budget

• Facebook Ad Set Min/Max Budget Limit

• Pinterest CBO campaigns with Lifetime Budget

• Pinterest Ad Set level Lifetime Budget

• Twitter campaign level Lifetime Budget

• LinkedIn campaign level Lifetime Budget

• Spend Cap for all channels at the campaign level

Ads Manager | Ability to filter Campaigns NOT having a Strategy Group applied

Using Advanced Filters in Ads Manager and Ads Pivot, you can now filter the campaigns not having a Strategy Group applied. We have introduced two new operators for Strategy Group filter viz; ‘is applied’ and ‘is not applied’ to help you better analyze your campaigns. Additionally, you can filter campaigns in your Ads Reporting widgets using the ‘exists’ operator for Strategy Groups.

Ads Manager | View Ad Entity ID from Twitter Ads Manager

You can now configure columns in Ads Manager and Ads Pivot using the following dimensions to view the Campaign, Ad Set, and Ad IDs from Twitter Ads Manager:

• Channel Campaign Id (Twitter Ads Manager)

• Channel Ad Set Id (Twitter Ads Manager)

• Channel Ad Id (Twitter Ads Manager)

This will allow you to rationalize spend data within Sprinklr itself instead of going to native. You can also use these dimensions within Ads Reporting and advanced filters.

Ads Manager | Copy Paid Initiative Custom Field values to Ad Set, Ad Variant, and Outbound levels

Using the new Paid Initiative Custom Fields macro action, you can now copy over the values of custom fields shared with Ad Set, Ad Variant, or Outbound Message level as applicable. Similarly, you can copy over values from Ad Set Custom Fields to Ad Variant or Outbound Message level and Ad Variant Custom Fields to Outbound Message level. This will allow you to considerably save time on manually defining the common custom properties at different levels. These macro actions are also available within Ads Pivot.

Ads Manager | Ability to Edit Web Analytics using Bulk Import

On exporting your ad entities to edit in bulk, you will now have a drop-down list to select from all the Web Analytics IDs that have been set up in your environment. The Web Analytics will be available in the id_name format in the Web Analytics column for selection and import. This will considerably reduce the time taken to extract the Web Analytics ID if you are heavily dependent on bulk import for composing a campaign.

Ads Manager | Removed Pinterest Secret Boards

Since Pinterest doesn't allow promoting pins on Secret Boards, we have removed the option to select secret boards from the Boards drop-down menu in Ads Manager.

Ads Manager | Ability to Save Partially Configured Ads Macros

You can now preconfigure and save partially filled ads macro for future use while building a new Macro in Ads Manager. This will allow you to use different blank templates for macro tagging and scale the use of macros. On applying the macro to ad entities, you will be asked to fill in the action details to proceed. Note that at least one action should be filled for the macro to apply and any other action that is not filled will be ignored during the application.

Ads Manager | Manually Update Ad Entity Names where Naming Convention is not Applied

You can now manually update the ad entity names at levels where a Naming Convention is not applied within Ads Manager and Ads Pivot. For example, if a naming convention is applied at the Paid Initiative level, then you will be able to update the Ad Set and Ad level names manually.

Ads Manager | Change in Behavior of Bulk Import Templates

Previously, on taking an export of ad entities through Create new Ads under filtered Ad Sets and Create new Ad Sets under filtered Campaigns in bulk, the template would retain the Ad and Ad Set details respectively as well. Now, for each bulk import use case, the import template will retain the following values so that you can fill out the details with ease and save time:

Ads Manager | Enhanced Creative Governance

We have introduced a new permission to enhance the governance of creatives in Ads Manager and Ads Pivot. On enabling the Existing Creative Only permission, users will be restricted to use/select only from existing creatives. This will ensure that only approved creatives are being published in Ads. The permission will impose the following restrictions:

Ads Manager | Improved Notification Alerts for Change in Ad Variant Status

We have improved the alert notification for Ad Variant Status Updated to help you track the status updates with ease without having to constantly monitor if the ads have gone live or not. If you have the Ad Variant Status Updated notification enabled in your Notification Preferences, you will receive alerts if an Ad that was pending review was approved or disapproved. You will also receive the ad link in the notification.

Ads Manager | Ability to Bulk Import Twitter Image/Video Carousel Cards

You can now import Twitter Image/Video Carousel Cards in bulk. In the Bulk Import file, you will now have Carousel Card Image # and Carousel Card Video # columns where # ranges from 1-6, and the fields accept Image and Video file names for raw file upload. This capability will help you save time for your advertising efforts by creating your Twitter Carousel Cards in bulk via Creative Library, Twitter Cards Import, and Ads Manager. Additionally, we have introduced the Video column to bulk upload non-carousel video cards.

Ads Manager | View Deleted Status in Sprinklr for Natively Deleted Snapchat Ads 

For all Snapchat Campaigns, Ad Sets, or Ads deleted on the native platform, you can now view the Deleted status in Sprinklr Ads Manager for the corresponding entities. This has been introduced to maintain parity with Snapchat.

Ads Manager | Ability to Bulk Import Facebook Collection Ads

You can now bulk import Collection Ads for Facebook Conversion campaigns. This will speed up your campaign management process and bulk upload data in order to run a large number of Collection Ads.

Ads Manager | 'Show in Feed' option for LinkedIn Ads

You can now directly view your Ads on the LinkedIn Feed from the Ads Manager. Using the Show in Feed option from the Ad Variant Preview of your View and Edit pane, you can view how your content will look like in the LinkedIn feed. This will allow you to directly share or engage with the post using the Show in Feed link.

Ads Manager | View LinkedIn Channel Rejection Reason in Sprinklr

LinkedIn Ad creatives go through a review process before they can be served. In cases when the Ads are directly rejected by LinkedIn, Sprinklr will now display the channel rejection message in Ads Manager. This will allow agencies without native access to easily determine whether the issue resides within Sprinklr or LinkedIn.

Strategy Group

Strategy Group | Support for Filtering in Strategy Groups Window

You can now apply filters within the Strategy Group window to easily find the Strategy Groups that are relevant to you and save time. We have added upfront filters for Channel, Status, and Created By along with the following simple and advanced filters:

Additionally, you can save the filters as Quick/Saved Filters which will be independent of any ad entity level.

Strategy Group | Small Audience Size Notification Alert for Smart Bidding

Smart Bidding is not compatible with audiences having a potential reach below 100K as Smart Bidding may not be able to make an impact due to such a small audience size. Hence, you will now receive a notification alert for the same while applying Smart Bidding to your Campaigns.

Strategy Group | Additional Ad Objectives for Smart Bidding and Smart Budget Allocation Application

You can now apply Smart Bidding and Smart Budget Allocation to campaigns having the following ad objectives:

Strategy Group | Simultaneous Application of Smart Budget Allocation and Smart Bidding

You can now apply Smart Budget Allocation and Smart Bidding simultaneously without the additional requirement of enabling a Dynamic Property (DP). This capability is available for all users.

Strategy Group | Copy Over Strategy Group on Cloning a Campaign

On cloning a Campaign that has Strategy Group(s) applied, within Ads Manager or Ads Manager Pivot, the Strategy Group(s) will now be carried over to the cloned campaign. This will reduce the task of re-applying the same Strategy Group to retain the similar success as obtained from the original campaign. Note that for LinkedIn, if you have applied a Strategy Group at the Ad Set level; cloning the Ad Set will carry over the Strategy Group(s) as well.

Strategy Group | Confirmation Pop Up Window on Deleting Strategy Groups

You will now receive a confirmation pop-up window along with a warning while deleting a Strategy Group. Once confirmed, the Strategy Group will be deleted and removed from all the ad entities that it is currently applied to.

Strategy Group | Apply Strategy Group at Ad Set Level for LinkedIn

You can now apply Strategy Groups at the Ad Set level for LinkedIn and automate the management of budget, bid, and creative rotation to achieve your optimization objectives with a minimum cost per action. You can leverage this capability via Ads Manager, Ads Composer, Rule Engine, and Bulk Import.

Ads Manager Pivot

Ads Manager Pivot | Ability to Edit Strategy Groups from Pivot Table Window

You can now select View and Edit Strategy Group against the Strategy Group level to make changes to Strategy Group configurations directly from the Pivot Table window. This will open the Strategy Group configuration pane where you can edit each optimization feature. Additionally, you see how current spend is tracking against the limits set within the Strategy Groups, and make inline edits to the following data easily from the Pivot Table:

• Strategy Group Name

• Smart Bidding: Strategy Group CPA Limit, Smart Bidding Maximum/Minimum Bid

• Pacing Control: Daily/Lifetime Pacing Spent Limit

  • We have also introduced a new dimension for Custom Daywise Pacing Spent Limit for which you cannot make inline edits.

Note that the above capabilities will be governed by the Edit permissions of the Pivot Table.

Ads Manager Pivot | Select Ad Entities in Fewer Clicks to Compose a Campaign

We have reduced the number of clicks that were involved in selecting ad entities to compose campaigns from Pivot Tables. On adding an ad entity to compose a campaign, you can now continue selecting multiple Campaigns, Ad Sets, and/or Ads without any additional clicks to complete the selection of individual entities. This will allow you to bulk select all the required ad entities from different levels at once and proceed to compose your campaign.

Ads Manager Pivot | Pivot Table Behavior Improvements

We have made the following enhancements to Pivot Table behavior:

• You can now replace values from a Pivot Table for options having only a single value in one click. The value will instantly populate on clicking Replace from Table; avoiding any extra steps in the process.

• Cost metric values in the Pivot Table will now be rounded off to the first non-zero digit after the decimal to improve visibility into lower values.

• Pivot Tables will now retain the levels that were open for the below scenarios:

  • If dimensions are added as a child level, then all parent levels that were open will remain open.

  • If dimensions are added as another column of any level, then all the open levels will remain open.

Ads Manager Pivot | Support for New Dimensions

We have added the following dimensions within Ads Manager Pivot and Ads Reporting to provide you with better data visibility:

• Conversion Pixel

• Strategy Group Daily Pacing Spent Limit

• Strategy Group Lifetime Pacing Spent Limit

• Strategy Group Smart Bidding Min Bid

• Strategy Group Smart Bidding Max Bid

Ads Manager Pivot | Pivot Table Enhancements

We have made several enhancements to Ads Manager Pivot. You can now:

• Minimize the Pivot Table header section for more data visibility.

• Switch between comfortable and compact views for your Pivot Table to increase the view area for data analysis.

• Group, sort, and filter Conversion Event and Conversion Pixel dimensions in your Pivot Table.

• Group and sort the following dimensions:

  • Paid Initiative Created Date (Pivot)

  • Ad Set Created Date (Pivot)

  • Ad variant Created Date (Pivot)

Ads Manager Pivot | New Average Bid (Ad Set) Dimension

You can now view the average value of a bid at the Ad Set level even if Ad Variant dimensions are selected using the new Average Bid (Ad Set) dimension. This will allow you to adjust bids accordingly based on creative performance.

Ads Manager Pivot | User Experience Enhancements for Pivot Table

We have made the following enhancements within Ads Manager Pivot to provide you with a better user experience and smooth execution of your tasks:

• While searching for metrics to add to your Pivot Table, you will now have the long metric names (for example, Facebook Conversion metrics) wrapped into two consecutive rows for complete visibility instead of having to hover over and view its full name.

• We have enhanced the View and Edit pane behavior for Pivot Tables to retain the last action, i.e. hide or un-hide, for the Preview and Campaign Structure panes across all other entities. This will ensure a consistent state of action and save time.

• Now, sorting a parent-level entity will automatically sort its child-level entities. You will still be able to manually change the sorting order for different entity levels. Additionally, Date and Time of Day dimensions will be sorted in descending order by default.

Ads Manager Pivot | Ability to Change Objective and Ad Account in Ad Builder

While composing a campaign from your Ads Pivot Table, you can now change the Objective and Ad Account for your campaign in the Add to Compose workflow. This will allow you to configure a particular Campaign, Ad Set, and/or Ad combination but push it in a different ad account or push certain creative and audience combinations in a particular campaign but have different ad objectives.

Creative Library

Creative Library | Email Approvals for Ad Creatives

An Approver may only need to review and approve ad creatives instead of having to use Sprinklr actively. You can now add approvers as External Users to Tiered Approvals by registering their Email Ids where they will be receiving approval requests. This will accelerate the approval process for Sprinklr users or users not having a Sprinklr login to approve or reject ad creatives instantly from their email inboxes.

Creative Library | Tweet To Unlock option for Twitter Conversation Cards

While creating Twitter Image/Video Conversation Cards from the Creative Library, you can now enable users to unlock additional content after they have responded to the CTA on your Conversational Ads. The Tweet to Unlock option will allow you to incentivize users to tweet with access to exclusive content and increase the engagement rate between your brand and users.

Creative Library | Ability to Search using Channel Post ID or Post Permalink

While searching for existing posts within the Creative Library, you now have the ability to search using the Channel Post ID or Post Permalink associated with that post. This capability will allow you to easily filter and tag the organic and paid posts.

Creative Library | Added 1.91:1 Aspect Ratio Crop Recommendation for Twitter Cards

While editing a Twitter Card image size within Asset Manager, you will now have the ideal aspect ratio crop recommendation, i.e. 1.91:1, to directly apply to your Twitter Cards.

Creative Library | Ability to Schedule Tweet for Twitter Ads

You can now schedule your tweets (organic and promoted only) to go live at a specific date and time for Twitter Ads. Scheduling Tweets will help you avoid missing posting on a particularly busy workday. You can schedule Tweets up to a year in advance, and have the ability to add them to your new and existing campaigns. You can leverage this capability within Creative Library, Ads Manager, Ads Composer, and Bulk Import.

Creative Library | Support for LinkedIn Ad Post Permalink in Third Pane

You will now be able to view your LinkedIn post Permalink for Image, Video, and Carousel Posts within the Overview section of the third pane. You can use this permalink to view your LinkedIn post on native.

Creative Library | Import Assets to Digital Asset Manager while uploading via Media Uploader

While uploading your assets using the Media Uploader in Creative Library, Ads Composer, or Ads Manager, you will now have an option to import the assets to the Asset Manager (DAM) as well. The Import to Asset Manager option will allow you to move the uploaded images, videos, and GIFs to the Digital Asset Manager repository and reuse these media in your creatives directly from DAM.

Creative Library | Ability to Preview Snap Story Ads

You will now have a thumbnail preview of the Discover tile of your Snapchat Story Ads within the Creative Library after publishing or saving it as a draft. The thumbnail preview will help you easily identify whether you have selected the appropriate ad.

Creative Library | Ability to Add Alt Texts to Facebook, Twitter, LinkedIn, and Pinterest Image/GIF Media

In a continuous effort to make Sprinklr accessible for differently-abled customers, we have introduced the capability to add Alternate Text (Alt Text) to your Ad Images or GIFs. You will now have a text box dedicated to your alt text alongside the media within the Creative Library, Ads Composer, Ads Manager. You can also add alt text for images used in Twitter Cards. Additionally, you can use alt texts for your images via Bulk Import.

Creative Library | View the Headline Preview for Snapchat Story Ads

You will now have a preview of the Headline for your Snapchat Story Ads in Creative Library, Ads Composer, and Ads Manager. This will allow you to review what an ad will look like on Snapchat and make necessary changes as desired.

Creative Library | Ability to Use URL Shortener and Web Analytics for Facebook Collection Ads Post Copy

While building Facebook Collection Ads within the Creative Library, you can now use a URL Shortener for the web links in your post copy. Any link that you have added to the ad body will have the URL Shortener and Web Analytics (if selected) applied. This will help you dynamically track user behavior and actions on your websites using short links. The Web Analytics and URL Shortener will work similarly for Ads that have been cloned. You can also use this capability within Ads Manager and Ads Composer.

Creative Library | Extended Existing Capabilities for Facebook, Twitter, and Pinterest Creatives

We have extended several existing capabilities for building Facebook, Twitter, and Pinterest ad creatives within the Creative Library. This will allow teams to operate all content creation through one workflow, as well as increase governance by sending posts through the same approval processes. Following are the channel-wise updates:

Creative Library | Create Video Tweets for Twitter Followers and Website Visits Objectives 

You can now create video tweets while building an ad creative for Twitter Followers and Website Visits objectives within the Creative Library. Using the Video Tweet post type, you can add videos to increase audience engagement and make your ads more consumable. You can also create video tweets for Followers and Website Visits campaigns via Ads Composer and Ads Manager.

Audience Manager

Audience Manager | Ability to Use LinkedIn Retargeting Audience in Saved Audience

In addition to LinkedIn Website audiences, we have now added support for selecting retargeting Video, Lead Gen Forms, Events, and Company Page audience types in Audience Manager, Ads Composer, and Ads Manager. You can access these audience types within Retargeting Audiences / Retargeting Lookalike Audiences of Detailed Targeting (Audience). This will allow you to unlock the full potential of your advertising strategy by reaching the major chunk of users who do not convert right away.

Audience Manager | Support for Twitter Standard and Curated Categories

While creating Twitter saved audiences for Preroll Views objective, you can now select Standard or Curated categories as your target audience criteria within the Publisher Content section. Standard categories map to one or more IAB Categories while Curated categories feature a set of publishers selected by Twitter, that are categorized according to specific themes. This will allow you to choose the type of content you want to run with your Preroll videos. You can also find this capability within Ads Composer and Ads Manager.

Audience Manager | Target Users who First used Twitter on a New Device

You can now target first time Twitter users on a new device over a time range (in months) by selecting from the Target people who first used Twitter on a new device more than or Target people who first used Twitter on a new device within option in Audience Manager, Ads Composer, Ads Manager, and Bulk Import. This capability is useful for mobile app marketers who want to reach users who are looking for apps to install on their new devices. Note that only one of these targeting can be selected at a time.

Audience Manager | Support for iOS versions 14.0 to 14.5 for targeting non-iOS Facebook Campaigns

While creating your target audience for non-iOS Facebook campaigns, you can now set the minimum and maximum iOS versions from 14.0 to 14.5 within Audience Manager, Ads Composer, and Ads Manager. Setting the maximum version of iOS will avoid any unforeseen error for existing ads and help you achieve your targeting goals effectively. You can also set this targeting within Bulk Import.

Audience Manager | Facebook Ads API Breaking Change v10.0

As of May 24, 2021, Facebook will no longer support Connections Targeting while creating or editing an Ad Set. This change will only impact new and edited campaigns and will be visible within Audience Manager, Ads Composer, and Ads Manager. There will be no impact on existing campaigns.

Audience Manager | Mile and Kilometer Radius Options for Facebook Location Targeting

While defining your location targeting for Facebook (including Business Locations), you can now set the radius of a target City in Miles or Kilometers (KM) via Audience Manager, Ads Composer, and Ads Manager. This will help you refine your targeting by reaching specific users in certain areas and improve your campaign performance.

Audience Manager | Japan Specific Age Range Targeting for Twitter Ads

We have added several Age Range buckets for targeting your Twitter Ads to Japan-specific audiences only. These age ranges will be marked as Japan Only and can only be used with Japan-based geo-locations. You can use these age ranges within Audience Manager, Ads Manager, Ads Composer, and Bulk Import.

Naming Conventions

Naming Conventions | Ability to Share with Users and User Groups

You can now share a Naming Convention with Users and User Groups in addition to Workspaces. This will allow you to keep a Naming Convention visible to specific users who can use and update the Naming Convention. By default, the Naming Conventions will be available across all Workspaces and Users.

Naming Conventions | View the Display Name instead of Account Name for Social Pages

We have now replaced the Social Page parameter in Ad Entity Naming Conventions with Social Page (as on Channel) and Social Page (as in Sprinklr) parameters. Previously, Sprinklr would fetch the Account Name as per channel, and any changes made to Account Name would not reflect in the Naming Convention. Now, you can use the Social Page (as in Sprinklr) parameter in your naming conventions to incorporate those changes.

Naming Conventions | Support for Additional Ad Entity Naming Convention Parameters

While creating a Naming Convention, you can now find new parameters exposed for Ad Entity naming conventions given below. This will improve workflow efficiency in Sprinklr and reduce the campaign setup time.

Ads Reporting

Ads Reporting | Enhanced Reporting on Facebook Dynamic Product Posts and Comments 

For Dynamic Product Ads (DPA), Facebook creates different posts for different products picked from the catalog. In Sprinklr, you can view actionable insights and comments for Products (from Catalog) with the ability to filter and pivot on all product dimensions (category, size, etc.) as well as analyze comments for a particular product. You can view reporting data for DPA in the following ways:

Module	Description
Ads Reporting	Using the following dimensions, you can now plot individual product levels and view their reporting data against Impressions, Clicks, Sentiment Count, etc. Click to View Product Level Dimensions Facebook Product Brand Facebook Product Name Facebook Product Retailer Facebook Product Retailer Group Facebook Product Price Facebook Product Type Facebook Product Category Facebook Product Condition Facebook Product Description Facebook Product Link Facebook Product Image Link Facebook Product Pattern Facebook Product Size Facebook Product Feed
Engagement Dashboard Columns	You can create the following columns within Engagement Dashboard and filter them based on individual product-level custom properties: Facebook Dynamic Posts Facebook Dynamic Posts Comments
Inbound Analytics Reporting	You can view reporting insights on Dynamic Product comments using the Inbound Message dimension along with Message Count and product-level custom properties.

Ads Reporting | Track Volume of Campaign Approvals and Rejections

You can now track the volume of approvals and rejections for campaigns submitted by agencies in Ads Reporting to validate the effectiveness of their QA process as a KPI metric. We have added several metrics and dimensions to provide a line of sight into the approval workflow efficiency. Additionally, you can leverage the Value Realization Dashboard to quantify the value of Sprinklr approvals with additional value indices.

Ads Reporting | Updated Unified Analytics Metrics and Dimensions Nomenclature

Previously, some of the Unified Analytics metrics were named differently from their source metrics and the names misrepresented the data types. For example, metrics such as Twitter Organic Post Retweets, which account for both Paid and Organic Data have only Organic in their name. We have now improvised the naming convention to align with the source metric names and their data types - namely, Pure Organic, Paid, or Total.

Ads Reporting | Predefined Ads Reporting Dashboard Templates

You now have the ability to easily create a reporting dashboard using predefined Dashboard Templates for each objective within Ads Reporting. These dashboards contain widgets designed to assess the performance of your Ads from an overall point of view across the audience, content, etc. You can also filter the dashboards for your campaigns/custom fields after adding them.

Ads Reporting | Reporting on TikTok Reservation Ads 

You can now view reporting insights for TikTok Reservation Ads within Ads Reporting. The Reservation Reporting API supports metrics for Standard Ads including Takeover and In-feed Ads. You can use grouping conditions (dimensions), metrics, and filters for Reservation Buys on Advertiser, Campaign, and Ad Group levels. This will allow you to increase efficiency by reducing the manual time spent exporting Reservation Ads data and creating Excel reports to see your holistic TikTok advertising performance. You can also view Reservation Ads reporting within Ads Manager and Ads Pivot.

Ads Reporting | Support for Hong Kong Dollar Currency Filter

You can now filter your Ads Reporting dashboards using the Hong Kong Dollar currency filter. This will allow you to optimize the process of automated reporting without having to monotonously re-apply filters between akin currencies.

Ads Reporting | Support for Twitter Pure Organic Metrics in Unified Analytics

Previously, pure organic data were only available for Tweets (Sponsored and Organic) in Paid Analytics widgets. You can now use these pure organic metrics within Unified Analytics to view organic data for Twitter posts.

Ads Reporting |  Ability to Report on Unsupported Ad Creative Formats

Previously, reporting on ad creative formats that are not supported in Sprinklr would display as None/Unknown within Ads Reporting. Now, you can view these non-supported ad format types in Ads Reporting and identify the early adopters/spends through these formats.

Ads Reporting | Configure Unique Reach for Quarterly and Monthly Date Ranges

While configuring Unique Metrics, you can now select from the following Time Range options and measure the unique individuals who viewed or acted on your Ad over that range:

• All Months for this Year/All Months for Last Year - If you select from these time ranges, then unique data will populate for accounts when the dashboard date range is from the beginning of any month to the end of any month.

• All Quarters for this Year/All Quarters for Last Year - If you select from these time ranges, then unique data will populate for accounts when the dashboard date range belongs to any of the below ranges:

  • 1st January - 31st March

  • 1st April - 30th June

  • 1st July - 31st September

  • 1st October - 31st December

Ads Reporting | Ability to Report on Facebook Brand Lift Study

You can now report on Facebook Brand Lift Study campaigns within Ads Reporting. Facebook Brand Lift Study helps you measure the real impact of your brand awareness campaigns based on customer’s behaviors. Additionally, you can further break down your reports by Age and Gender for your Brand Lift Study.

Ads Reporting | View the Latest Sync Time for Unified Analytics Data

We have now added a visual indicator within Unified Analytics widgets to display the last time the data was synced and updated. You can hover over the indicator to view the latest sync date and time. Since Unified Analytics data only syncs every 6 hours, this indicator will help you keep track of the latest data.

Ads Reporting | Additional Metrics for Facebook Product Catalog Ads

We have added the following metrics within Ads Reporting to help you track and monitor the performance of Facebook Product Catalog Ads:

• Add to Cart with Shared Items - The number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools.

• Purchase with Shared Items - The number of purchase events that contain at least one shared item, based on information received from one or more of your partner's connected Facebook Business tools.

Ads Reporting | Pinterest’s Hourly Data Retention Policy Update

Pinterest has updated its retention policy for hourly data. As of June 1, 2021, Pinterest will now return hourly data from the most recent 13 months through their insights API. To learn more about the changes to your Pinterest data within Sprinklr due to this update, see Ads Reporting Insights - Changelog.

Ads Reporting | Support for Facebook Post Consumptions Metric in Unified Analytics

We have now added Facebook Post Consumptions metric within Ads Reporting to help you analyze and compare Organic Posts vs. Paid Posts consumption data in the unified reporting widget.

Ads Reporting | Instagram Ads Reporting Changes

While reporting on Instagram Ads within Ads Reporting, you will now find the following changes:

• While plotting your widget using the Channel dimension against Ad Post Id, the Instagram (secondary) posts’ Status Id will now populate for Instagram posts.

• For Instagram boosted posts, the Is Sponsored tag will now be set to True.

• The Outbound custom fields between organic and paid versions of the Instagram boosted post will now be in sync.

  • Outbound Custom field values tagged in the Instagram organic post will initially be selected automatically while boosting it through Sprinklr.

  • Any update to the organic version of the Instagram post will automatically reflect in the boosted post.

Ads Reporting | Additional Dynamic Creative Breakdown Dimensions

We have now added the following Dynamic Creative breakdown dimensions within Ads Reporting and Ads Manager Pivot to help you better report and analyze your high performing creative combinations:

• Dynamic Creative Video

• Dynamic Creative Video Name

• Dynamic Creative Thumbnail URL

The supported metrics for the above breakdowns are Impressions, Spend, Clicks, Reach, Actions, and Action Values.

Ads Reporting | Reporting Changes for Facebook Offsite Conversion Metrics

In light of Apple’s new iOS 14 policy enforcement, we will be deprecating Facebook offsite web conversion metrics over the 7-day view, 28-day view, and 28-day click attribution windows on May 21, 2021. These windows will still remain available to access historical data. Additionally, the Action and Delivery breakdowns for offsite conversion metrics will no longer be supported.

Ads Reporting | Support for Pivot Table Widget Visualization

We have now enabled support for Pivot Table widgets within Ads Reporting. This will allow you to create advanced pivot reports in a Reporting Dashboard by introducing a pivot widget so that you don't have to export and analyze reports using excel. You can plot multiple dimensions and metrics at different levels. You can further customize your report using various filters at the widget or dashboard level.

Ads Reporting | Unified Analytics Enhancements

We have made the following Unified Analytics enhancements to help you view paid and organic insights seamlessly within Ads Reporting:

• You can now apply a Post Type filter at the dashboard level to filter Organic Post, Boosted Post, and Dark Post. The filter will internally handle the flags for Is Sponsored and Is Dark.

• You can filter posts by using both Ad Account and Page at the dashboard level.

• To keep the behavior aligned with Social Analytics and Paid widgets, the deleted posts will no longer be shown in Unified Analytics. In order to explicitly include deleted posts, you can set the Is Deleted filter to True.

• You can now view Paid Initiative and Ad Set custom fields in Unified Analytics widgets.

Ads Reporting | Unified Custom Field Filtering in Ads Reporting

If a custom field is associated with multiple entities (Paid Initiative, Ad Set, Ad Variant, and Outbound Post), you can now select a custom field filter at the dashboard level in Ads Reporting to automatically filter entities that have the custom field tagged at any of these levels. You no longer need to remember the level at which you have tagged the entities in order to filter them out. For instance, you can leverage this capability for Boosted Posts where some posts can be tagged at the Post level and others, at the Campaign level.

Ads Reporting | View Pacing Insights for Google AdWords Video Campaigns (YouTube)

Sprinklr can now fetch the Lifetime Budget for Google AdWords Video Campaigns (YouTube). This will allow you to apply Pacing Control on these campaigns and report on the campaign level pacing metrics within Ads Reporting.

Ads Reporting | Support for Instagram Post Permalink Dimension

You can now use the new Instagram Post Permalink dimension in Ads Reporting to view the corresponding Instagram post. This will help you view the exact post published for the Instagram placements. The permalink will redirect you to the Instagram Post where you can view all the comments and likes associated with your post.

Ads Reporting | Renamed Ad Set Lifetime and Daily Budget Dimensions

We have renamed the following Ad Set Lifetime and Daily Budget dimensions within Ads Reporting to maintain consistency across the Ads platform:

Tools and Settings

Stats Imports | Import Stats from Amazon S3 Server

You can now upload your data to an Amazon S3 server and import them into Sprinklr directly from the Stat Imports Template window. Sprinklr will automatically import data from the given source every 30 minutes. This enables you to optimize and fetch advanced analytics based on your import data. You can customize your brand's dashboard and widget in the platform so that you can map your data for enhanced reporting.

Lead Forms | Create Facebook Lead Forms via Native Form Builder from the Lead Forms Window

We have now added an option to Create Facebook Lead Form within the Lead Forms window that will redirect you to the Native Form Builder workflow after submitting the Ad Account and Page via Sprinklr. This will save time in having to build the lead forms from scratch in your campaign creation process.

Product Catalog

Product Catalog | Support for RSS Data Feed to Add Catalogs in Sprinklr 

In addition to the existing XML data feed format (ATOM), you can now use the RSS (RDF Site Summary) feed to connect your product catalogs into Sprinklr. This will allow you to leverage our Dynamic Image Templates to efficiently change the way product images are displayed in your feed-based campaigns and use it across multiple products with a few clicks.

Product Catalog | Support for Email and In-Platform Notifications for Catalog Issues

You will now receive an in-platform Notification and an Email alert when Product Catalog updates fail or the count of products that are being updated differs from the number of catalogs in the feed. This will allow you to proactively receive alerts in case of any feed failures and reduce time and effort to manually determine the issue.

Rule Engine

Rule Engine | Notify Users when a Facebook Ad is Disapproved or Rejected by Channel 

You can now configure a Paid Rule using the following conditions to check if a Facebook ad entity has been rejected or disapproved by the channel:

• Facebook Run Status (Paid Initiative)

• Facebook Run Status (Ad Set)

• Facebook Run Status (Ad Variant)

This will allow you to keep track of ad activities across regions and notify multiple users or user groups. For all other channels that are supported for publishing ads, you can use the Ad Variant Status condition to check if an ad has been rejected or disapproved.

Rule Engine | Support for Copying Custom Fields from Instagram Post

You can now copy Custom Fields from Instagram Posts to Ad Variants and vice-versa using Paid Rules and Paid Pre-Publishing rules. This will allow you to tag Instagram Posts used in your ads based on paid custom properties.

Rule Engine | Support for Ad Accounts in Account Condition of DAM Rules

While creating a DAM Rule within the Rule Engine, you can now use the Account condition to have asset rules based on ad accounts. You can select multiple ad accounts within this condition and configure the rule.

Rule Engine | Additional Conditions and Actions in Paid Rules

We have introduced a few additional rule conditions and actions within the Paid Rule Engine to help increase your efficiency by transforming manual processes into automatic actions. Following are the new conditions and actions:

• You can now use the All Text in Ad condition within Properties of the Ad Variants to tag frequently used Ad Variant custom fields based on keyword lists.

• For Budget conditions, you can now use the Does Not Equal operator to ensure that all the possibilities of raising and lowering budgets by dates for live campaigns can be covered.

• You can now automatically tag Ad Set custom fields based on the custom fields tagged at the Audience level using Audience custom fields as the condition and “Custom Properties (Ad Set)” set “Audience” as the action.

Web Analytics

Web Analytics | Use Strategy Group Name as a Variable in Paid Web Analytics

While configuring Paid Web Analytics, you can now select Strategy Group Name as a variable for the parameter you would like to track. This will allow you to show the effectiveness of your social media campaigns using tracking strings.

Accounts

Accounts | LinkedIn Company Page Selection from Ad Account Addition Flow

Due to certain limitations and concerns flagged by LinkedIn, Sprinklr will now no longer allow the addition of LinkedIn Company Pages associated with an ad account via LinkedIn Ad Account Addition workflow. You will need to add LinkedIn Company Pages separately in Sprinklr via LinkedIn page addition workflow.