Usability is the key focus for Sprinklr this year, and we continue our efforts toward making Sprinklr simpler, better, and consistent. There are some exciting major changes in the 17.7 release, where users will experience a change in platform appearance and behavior.

Sprinklr Marketing

Workflow Engine | Hyperspace Workflow Engine UX

As a part of our new design language, Hyperspace, we have redesigned the Workflow Engine to focus on simplicity and usability. The new and updated view will have a list of the existing Workflow Engines with the following columns:

• Workflow Name

• Entity Type (Single value) (Asset, Outbound Message, Campaign, Sub-campaign, Request).

• Last Initiated (date & time)

• Initiated Count (number)

• Active Entity Count (number)

• Status (deployed, undeployed)

• Created By (user)

• Created Time (date & time)

• Modified Time (date & time)

Apart from this, you will be able to filter your Workflows by Status and Entity Type with All, Deployed, Undeployed and Asset, Outbound Message, Campaign, Sub-campaign, Request as the respective values.

The rest of the capabilities will remain the same. For more information, see An overview of the Workflow Engine.

Sprinklr Insights

​Listening | Introducing Advanced Audience Insights

The Audience Insights product now provides you with the ability to create a 360° view of your audience by visualizing the network of common accounts followed by them, improve brand messaging with powerful conversational insights, and create an effective campaign strategy via influencer discovery.

Advanced Audience Insights will help you unlock actionable audience insights to inform marketing and advertising campaigns. Using this newly introduced module, brands can now understand the demographics, lifestyle affinities, media affinities, and buying preferences of their target audience.

Listening | Revamped Listening Theme Editor with Preview Support

The Listening Theme Editor UI has been revamped in order to enhance the user experience and usability of the module. You can now create Listening Themes with more transparency and precision. Besides, the Theme Editor will now have preview support which means social posts, conversations, smart clusters, etc. can be previewed immediately while creating the Themes. This will help brands create Listening themes with greater control and flexibility.

Listening | Introducing the Ability to Save Date Ranges

You will now have the ability to save date ranges for product launches, campaign launches, or other key events, making it simpler to keep track of important dates and timelines. You can select Start Date and End Date and save them with an appropriate name relating to your event. This ability to save a time range extends only to the following modules.

• Listening Dashboards

• Listening Explorer

• Benchmarking Dashboards

Saved Date Ranges can be created and selected at the dashboard, section, and widget level.

Sprinklr Social

Asset Manager | Changes in Asset Creation and Add Asset / Upload buttons

The placement and actions of add and create asset buttons have been switched, making the experience more intuitive. In the top right corner of Asset Manager, users will now see a Create Asset Button, which will open the asset creation form. The Add Asset button earlier used to upload assets from the computer has been removed and instead a simple button with the upload icon has been added to the right of Create Asset button to achieve the same function.

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Quick Publish | Reordering Message Type while publishing to Instagram

We’ve also reduced the number of clicks to publish to Instagram by updating the order for message types to the following:  Post, Carousel, and Story.

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Channels | Adding Shoppable Product Tags to Your Instagram Feed Posts

To convert social into a revenue driver, we are now enabling Instagram Shoppable Product Tags for all our customers. This allows tagging products from the Facebook catalog to their feed posts, including image, video and carousel posts (not supported for Reels and Stories).

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​Governance | Deprecating the Old Details Pane

We will be deprecating the Old Details Pane and migrating all users to the New Third Pane experience, which comes with a revamped view of Inbound and Outbound Messages, DAM Assets, Approvals, and Tasks. It enhances user experience, collaboration, and actionability.

Display & Presentation

Display & Presentation | Hyperspace Charts in Display & Presentations

We’re continuing to migrate Display & Presentations charts, builders, and record managers to align with Sprinklr’s Hyperspace design principles and be more consistent with the rest of the Sprinklr platform.