Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

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Ads Composer

Ads Composer | Ability to Accept TikTok Leads Data Terms

While composing TikTok Lead Generation campaigns, you will now have the option to accept TikTok Leads Data Terms if you haven't signed earlier. This is mandatory in order to create Lead Generation campaigns on TikTok.

Ads composer | TikTok – Deprecate lookalike audiences for RnF campaigns. 

Starting August 22nd, we can no longer use Lookalike Audience to create new Reach & Frequency (R&F) campaigns or update existing R&F. 

​ Ads Manager

Ads Manager | Google Discovery preview for YouTube and Gmail ads 

Preview generation for YouTube and Gmail placement in Google discovery Ads 

• Preview for YouTube as placement: YouTube watch feed, YouTube Home feed, YouTube Watch feed  

• Preview for Gmail as placement: Closed, Open: 

Ads Reporting

Ads Reporting | New Metrics/Dimensions addition and deprecation  

• The purpose of this product is to provide users with the required metrics and dimensions needed to analyze their data so that they can form better data driven decisions. 

• The product will improve the user experience of the clients on the platform 

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Ads Reporting | Offline data file ingestion for Ads reporting 

In an Automated way data will be ingested through Google Sheets based on the Headers of the Google Sheets. 

Data will be mapped with Defined Dimension in Sprinklr so that it could be presented with Social Data. 

Ads Settings

Settings | Include Reddit Ads, Google Ads, and DV360 as an option for adding accounts using email

All Settings > Accounts > Add Account Dropdown > Notify User to Add Account. 
User can now add Reddit Ads in the Notify User to Add Account option for adding accounts using Emails.

Audience Manager

Audience Manager | Deprecated Lookalike Audience for TikTok Reach and Frequency Campaigns

Starting August 22nd, 2023, you can no longer use Lookalike Audience to create new TikTok Reach & Frequency (R&F) campaigns or update existing R&F campaigns. The same has been aligned within Sprinklr as well.

Rule Engine

Paid Rules | Ability to Use TikTok Dynamic Budget in Paid Rules

You can now use Dynamic Daily Budget (TikTok) as a condition or action in Paid Rules to automate your budget optimizations for TikTok campaigns.

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Quick Ads Publish

Quick Ads Publish | Sprinklr Campaign Field Addition 

Users will now be able to choose a Sprinklr Campaign while boosting any organic post using the Quick Ads Publish route. This will ensure advertisers align their ads to a larger Sprinklr Campaign umbrella.