Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

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Ads Composer

Ads Composer | TikTok Video Shopping Ads Changes

In order to ensure that Shopping Ads on TikTok is delivered as effectively as possible, TikTok has streamlined the user journey with the following changes which have been aligned within Sprinklr:

• Deprecated the Dynamic Destination option for Clicks and Landing Page View (coming soon) optimization goals in Website-promoting VSA-Catalog ads.

• Deprecated Product Link and Product Deeplink options for Single Video ad posts in VSA-Catalog ads.

Ads Composer | Expansion of TikTok Brand Auction Reach Frequency Cap

TikTok has lifted the input frequency cap of Brand Auction Reach objective, with the frequency schedule increased from 14 days to 30 days, and frequency from 3*duration to 1000 times. The same has been aligned in Sprinklr.

Ads Composer | Twitter – App Purchase optimisation goal for App Install campaigns 

App Purchase Optimization goal is now supported in the goal parameter for App Installs campaigns.  

This new goal allows advertisers to optimize for cost-efficient, lower funnel outcomes by delivering their ads to people most likely to make a purchase. Ads Composer | Snapchat – Optimisation Window 

Snapchat's optimisation window allows advertisers to track the effectiveness of their campaigns by providing insights into how users engage with their ads over a specified period.  For example, if an optimisation window is set to 7 days, it means that any action taken by a user within 7 days of viewing or clicking on the ad will be credited to that particular campaign. ​Ads Composer | Meta – Offline Event Sets 

You can now add offline event sets at the Ad Variant level to track offline conversions. Offline event sets which are auto applied at the account level will show up in the Ads Composer and the Ads Manager in a greyed-out format. 

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Ads Composer | Google Demand gen Support 
Now user can publish Demand Gen campaigns from Sprinklr platform Since discovery campaigns migrated to Demand Gen. Campaigns Location and language options can be present at PI or Adset level. New Campaign goal support for Clicks and conversion value. 

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Ads Composer| Google Ads API migrated from v12 to v14 version 

There is an addition of several new call-to-action buttons and introduced a new error value for enhanced campaign management, accessible exclusively to select accounts and campaign types. Additionally, select accounts now have access to a novel responsive video ad format and its associated settings. With improved targeting options, it is now possible to integrate specific language and location criteria 

Ads Manager

Ads Manager | Set TikTok Reach and Frequency Delivery Mode

For TikTok Reach and Frequency campaigns, you can now set the delivery modes for your Ads from the following:

• Standard delivery: Your ads will be distributed evenly and are expected to achieve a similar amount of traffic.

• Optimized delivery: Your ads will be distributed for the desired action and are expected to achieve the highest performance.

• Scheduled delivery: Set specific time periods to deliver each ad.

• Sequenced delivery: Set a specific sequence to deliver your ads.

This will allow you to control the narrative of your campaign having multiple ads.

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Ads Manager | Governance in Macros

When a macro is applied to delete a Campaign, Ad Set & Ads users will receive a modal asking them for confirmation before deleting. Ads Manager | All Publishing Supported – Support to Bulk Export Task Audit Logs for Paid Entities 

Users can now export Task Audit Logs collectively for all the tasks created at any entity level. This comes in handy from governance standpoint where an admin might want to track how rejections/approvals are happening for the defined checklist. 

​Ads Manager | Meta – Learning Phase Progress Bar 

You will now have an option to have a progress bar visualization in the Sprinklr Ads Manager to track how many Learning Phase conversions have happened. This will help users estimate the remaining conversions for it to exit the Learning Phase successfully. 

Ads Manager| Google Demand Gen campaigns Auto Import support 
The latest update to Ads Publishing now includes automatic import for Google Demand Gen campaigns into Sprinklr. This feature allows easy editing, activation, and pausing of these campaigns directly within Sprinklr, streamlining your ad management and saving time while maintaining consistency across your advertising efforts. 

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Ads Reporting

Ads Reporting | Support for DV360 metrics withing unified analytics

Like support for other channels on Unified Analytics, DV360 has been requested to be added wherein customers can see paid vs organic metrics.  

Behaviour Pre-change: Cannot plot spend, paid impressions, paid engagements etc within a single widget alongside organic metrics for channels such as YouTube when client is advertising through DV360 instead of Google Ads.  

Behaviour Post-change: This has been changed now. 

Ads Reporting | Support for Email Alerts for Stats Import Skipped Rows 

We've introduced an important feature to enhance your experience with Stats Import. Now, when rows are skipped during an import, our platform will automatically send email alerts to the user or admin, providing clear details about the number of skipped rows. Additionally, we've improved error reporting by specifying the reasons for each skipped row, ensuring a more transparent and informed import process. 

Ads Reporting | Addition of Features of v13 and v14 API in Google Ads (Breaking Change Sunset 27th Sept 2023) (Reporting only) 

Users can now benefit from enhanced reporting features of Google Ads that are present in V14 API. 

This includes the addition of new metrics/Dimensions:  

• Google Ad Average Target CPA (Micros)  

• Google Ad Average Target ROAS 

• Google Conversion Lifetime Value (New Customer). 

• Google Headlines and Descriptions 

Ads Reporting | Show "No Account URL" for Ad accounts in Consumptions analytics 

In the past, within consumption analytics, there was an issue where Ad accounts wouldn't appear when utilizing the "Account URL" dimension. To address this, the expected behaviour was to display "No Account URL Present" for Ad accounts, ensuring their visibility when using the "Account URL" dimension. This change therefore helps to improve the user experience in consumption analytics. 

Ads Reporting | Time metrics handling in GA4 

We implemented improvements in handling time metrics, specifically in calculating time and duration for g4 metrics. Additionally, we included time sections indicating the specific duration, whether in seconds or minutes, for which the metrics presented their data. These enhancements have contributed to a more accurate and informative representationof the metrics. 

Ads Reporting | Need to Add the Option of "Append" / "Replace" when data is imported for ad in Amazon IAM role

The capability to choose between "Append" or "Replace" options when importing data for an Ad within Amazon IAM roles, similar to the functionality available in the Stats Import template screen for FTP, was incorporated. This enhancement provided users with greater control over their data management and ensured a seamless and efficient experience when working with Ad imports. 

Ads Reporting | Google Demand Gen reporting support and changes 

Our platform now features advanced reporting for Google Ads Discovery Campaigns, integrated Ads Manager with Google Ads, and new support for SBA, SB, Ads Rotation, and Stop Loss in Google Ads along with preview for ad variants and ad posts. Additionally, Creative Level Reporting is available for detailed campaign analytics.

Enhancements include improved Naming Convention, Bulk Imports, and the Rule Engine, providing a comprehensive advertising solution. 

Ads Settings

Governance | Restrict Lead Form Access on the basis on Account Permissions

To govern lead form access to restrict the users from viewing and downloading leads that don’thave access to the account.

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Lead Forms | Google ads leads and lead form ingestion in Sprinklr. 

The user intends to create segments from google leads generated on Google Ad Accounts. These segments will be used to generate live cases that are then assigned to agents, ensuring the efficient utilization of leads. 

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Across Modules | Support for saved date range in Ads 

It becomes really difficult for the user to remember all the date ranges and apply custom date range on for every quarter or week whenever they need the same accordingly. Users need a way similar way to our defined date ranges of weekly, monthly, quarterly and yearly which could align with their financial calendar when they see the data in respective time zones. 
 

Ads Audience Manager

Audience Manager | Create TikTok Business and Shop Activity Custom Audience

In addition to the supported TikTok custom audiences in Sprinklr, you can now create and use the following types of custom audiences, thereby achieving complete audience parity with TikTok:

• Business Account Audience - Create a list of people who followed or interacted with your Business Account on TikTok.

• Shop Activity Audience - Build an audience from people who took certain actions in TikTok Shops.

Additionally, for Engagement audiences, you will now have new filter values in the audience actions.

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Audience Manager | Create Snapchat Custom Audiences 

Users can now create multiple Snapchat custom audiences from Sprinklr to target users who have interacted with their website/app/profile in the past - 

• Website Event  

• Mobile App Event 

• Profile Engagement 

• Ad Engagement

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Strategy Group

Strategy Group | All Publishing Supported – Flash Sale without T-CPA in Smart Bidding 

Flash Sale configs can now be created without entering any Target CPA or it’s relaxation value. This allows the advertiser to prioritise pacing instead of Cost in the Flash Sale period. 

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Product Catalogs

Product Catalogs | View TikTok Product Catalog Diagnostics

You can now view relevant catalog diagnostic information after adding products to your TikTok catalog. Catalog diagnostics identifies issues in the catalog and provides suggestions for resolving them. If catalog diagnostic information reveals issues in the catalog, you can fix the issues by updating products in the catalog.

Product Catalog | Support for Vehicles and Vehicle models and offers for Catalog for Facebook

User can now use vehicles and Vehicle models and offers catalog for Facebook to create product catalogs.

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Segment Manager

Segment Manager | Include segment name in the export file name of Segment Manager 

When user will export a segment then in the name of the segment manager will appear in the name of the exported file. ​Segment Manager | Bulk Import or Export Twitter Firehose Segments

You can now create Twitter Firehose segments and take exports in bulk from the Segment Manager. This will make it more efficient to build and activate segments to create custom audiences.

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