Content Tones Glossary
Updated
Your outbound content is classified into different tones based on AI. With the help of Sprinklr AI model, you can analyze the performance of your content by creating a widget in the Reporting Dashboard based on the following Content Tones:
Content Tones — Description
| Tones | Description |
| Accusatory | Expressing accusation, or assigning blame or fault to somebody. |
| Acerbic | Sharply or bitingly critical, harsh, corrosive, sarcastic, or ironic. |
| Admiring | Exhibiting respect, esteem, and approval. |
| Aggressive | An expression that is hostile, forceful, or injurious. |
| Ambiguous | Expressing uncertainty especially from obscurity or indistinctness. |
| Angry | Expressing anger. |
| Anxious | Expression exhibiting concern, worry, or apprehensiveness. |
| Apologetic | Feeling or showing regret; Regretfully acknowledging fault or failure; expressing an apology. |
| Arrogant | Exhibiting an offensive attitude of superiority; proceeding from arrogance. |
| Awestruck | Expressing amazement. |
| Boastful | Expression exhibiting excessive pride; expression filled with extravagant praise for oneself. |
| Challenging | Expression arousing competitive interest, thought, or action. |
| Concerned | Expressing worry, solicitude, or anxiety; expressing interest. |
| Confident | Exhibiting strong belief and assurance. |
| Contrasting | A striking exhibition of unlikeness. |
| Curious | Exhibiting inquisitiveness; arousing interest, speculation, or an eagerness to learn. |
| Defensive | Expression intending to resist or prevent aggression. |
| Demeaning | Expression intending to debase and degrade others; expression intending to lower the dignity or honor of someone. |
| Disapproving | Having an unfavorable opinion of someone; censuring or condemning an opinion. |
| Empathetic | Expression exhibiting a psychological understanding of the feelings, thoughts, or attitudes of others. |
| Encouraging | Expression intended to inspire the audience to take action. |
| Excitement | Expression intending to excite others. |
| Factual | Expression based on facts. |
| Frustrated | Exhibiting dissatisfaction or disappointment. |
| Gratitude | Expression exhibiting a feeling of being grateful or thankful. |
| Humble | Expression exhibiting deference or submission. |
| Humorous | Expression intended to be comical or amusing. |
| Indifferent | Expression showing no interest, enthusiasm, or concern for something; expression marked by no special like or dislike of something. |
| Ironic | Expression intending to mean something other than and especially the opposite of the literal meaning. |
| Jealous | A feeling of resentment against a rival; expression exhibiting intolerance towards a rival. |
| Joyous | Expression intending to show joy. |
| Mocking | Expression filled with contempt and derision. |
| Motivating | Expression intended to provide a motive, or reason to do something. |
| Nostalgic | Expression exhibiting a sentimental yearning or desire to return to a former place or time or condition. |
| Patriotic | Expression exhibiting love or defense for one's country; exhibiting national loyalty. |
| Pleading | Expression intended to make a plea; expression intended to appeal or entreat earnestly. |
| Provocative | Expression intending to excite or stimulate. |
| Romantic | Expression marked by a feeling of love; expression imbued with a feeling of romance. |
| Rude | An expression that is offensive and discourteous. |
| Sadness | Exhibiting unhappiness or grief. |
| Skepticism | Exhibiting disbelief or doubt. |
| Succorance | Expression seeking affectionate and nurturing care. |
| Tentative | Expression exhibiting uncertainty. |
| Unapologetic | An expression that shows no regret, remorse, or acknowledgment of fault/failure. |
| Urgency/Scarcity | Expression intended to compel immediate action. |
| Witty | Expression marked by or full of clever humor or wit. |